集中化商業模式

公司名稱：搜索引擎優化管理公司Conductor

地點：紐約州，紐約市

年收益：銷售額1000萬美元

????搜索引擎優化科技公司Conductor成立于2007年，以咨詢業務起家。公司擁有風險投資支持，目前銷售額增長勢頭迅猛，已增至約2,000萬美元。公司開發了Searchlight軟件，幫助聯邦快遞（FedEx）、西門子（Siemens）和史泰博（Staples）等用戶來對其搜索引擎進行優化管理。Searchlight于2010年推出后獲得了巨大成功。首席執行官、創始人賽斯?貝斯莫特尼克稱：“我當時已經意識到這就是公司的未來，出售公司的服務業務是很艱難的抉擇。”

????公司投資者也支持該公司的全局發展目標，但公司總收益卻因此幾乎在一夜之間驟降至每年約100萬美元。但銷售額并未觸底很久。公司向企業客戶收取的年費從35,000美元到數十萬美元不等，預計今年銷售額將有望超過1,000萬美元。

A business model pivot

Company: Conductor

Location: New York, N.Y.

Revenues: $10 million run rate

????Founded in 2007, search engine optimization (SEO) technology firm Conductor started out as a consultancy, growing rapidly to about $20 million in sales. Along the way, the venture-capital backed company built Searchlight, software that helps clients -- which include FedEx, Siemens and Staples -- manage their SEO. After Searchlight launched in 2010, it took off like gangbusters. "I felt that was the future of the company," said CEO and founder Seth Besmertnik. "I made a very hard choice to sell the services business."

????That focus on the big picture, supported by the company's investors, reduced its revenues dramatically to about $1 million annually, almost overnight. But sales didn't stay at rock bottom for long. The company -- which charges enterprise clients from $35,000 a year to hundreds of thousands -- expects sales north of $10 million this year.