????作為一位工作了14年的蘋果老員工，庫克正言行一致地延續(xù)著大部分的企業(yè)文化。但他行動(dòng)上和基調(diào)上的轉(zhuǎn)變是毫不含糊的，其中一些直接影響了對蘋果至關(guān)重要的產(chǎn)品開發(fā)流程。總的說來，蘋果比以前略微開放了一些，企業(yè)味兒濃了很多。庫克對公司的有些決定可謂雪中送炭，正中員工下懷。庫克仿佛在遵照一份擱置已久的修復(fù)流程行事，而這個(gè)任務(wù)表始終被冥頑不靈的前任（喬布斯）所拒絕。

????顯而易見的是，庫克正在給蘋果打上他的烙印，走出自己的風(fēng)格，包括一些可能引起爭議的決定。有一批忠實(shí)員工密切關(guān)注著任何在他們眼中會偏移喬布斯軌跡的決定，這就是爭議的由來。庫克一直對喬布斯的遺產(chǎn)抱有極高的崇敬，但他不會為樹立新航向而道歉。說到底，他是在恪守喬布斯最迫切的請求：不要問喬布斯會怎么做，而要問怎么做對蘋果最有利。

????A 14-year veteran of the company, Cook is maintaining, by words and actions, most of Apple's unique corporate culture. But shifts of behavior and tone are absolutely apparent; some of them affect the core of Apple's critical product-development process. In general, Apple has become slightly more open and considerably more corporate. In some cases Cook is taking action that Apple sorely needed and employees badly wanted. It's almost as if he is working his way through a to-do list of long-overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy.

????What's clear is that Cook is behaving like his own man, putting his stamp on Apple -- including some moves that will court controversy with the Apple faithful, watchful as they are for the slightest deviation from their perception of the Steve Jobs playbook. Cook consistently pays homage to the legacy of Jobs, but he doesn't apologize for charting a new course. He seems, at the end of the day, to be honoring one of Jobs' dying requests: that Apple's management not ask "What would Steve do?" and instead do what's best for Apple.