????即使是公司的專職員工，要想激起他們的工作熱情也是非常困難的事情，更別提在家辦公的員工或兼職員工了。而在Stella & Dot公司，這已經成為一種常態。公司CEO杰西卡?赫林曾與人合作成立過婚慶網站WeddingChannel.com，目前她在Stella & Dot公司要負責管理10,000多名設計師，其中大部分都是兼職。公司通過在線和室內展示會的方式銷售飾品。那么，激勵兼職員工的秘訣何在？以專業人員的標準對待他們。她說：“認可是最強有力的工具，而且不需要任何成本。”因此，她特別強調公司招聘經理需要有一種天生的感恩的心。她補充說：“發現人們正在做有益于公司的事情是一門細致的藝術。”以下就是她給出的建議。

提供公司自行設計的培訓

????許多大公司都提供繼續教育和個人成長的機會，我們也有一個網絡學院，為所有設計師提供職業發展培訓。不過，培訓內容均由我們自己編寫，這是因為現有的資料并不符合我們的要求。它們高高在上。如果人們參加我們的測試，給出了正確答案，就會看到一個小小的視頻文件，對你說：“親愛的，恭喜你，答對了！準備大干一場吧。”這種方式能讓銷售人員瞬間得到巨大的滿足感。我們很專業，但這并不意味著我們就不能具有幽默感。

了解員工

????雖然我的設計師們很少到辦公室來，但我每天都會親自給至少10位設計師發電子郵件、打電話。我給他們發短信息，或者在他們的Facebook頁面上留言。我每天都會找出他們的成功之處，送上我的贊美，這已經成了我每天必修課的一部分。我們提升員工時，都會給他們送去鮮花、香檳或巧克力。還記得上一次你老板送花給你，對你說“非常感謝”這樣的話是在什么時候嗎？這些其實只是舉手之勞，但卻影響深遠。

請優秀員工分享心得

????我們不會對成功的員工指手畫腳，告訴他們該如何如何，而是讓他們來告訴我們，以及其他人那些做法行得通。我們有一位設計師就站在自己家中，以她自己的生活的真實空間作為背景，網絡攝像頭前和我們分享了她的故事。我想說的是，并非只有你一個人每天忙得團團轉。要知道，這個設計師有5個孩子，但你可以看看她取得的成績。親眼看看她是怎么做到的，這樣，你也可以做到。我們總是努力發現員工的閃光點。例如，他們在某個月份的工作格外出色，我們會關注他們在這個過程中都克服了哪些難關。總之，在肯定員工時，我們很注意方式，不會讓其他人覺得我們在批評、指責他們。

????譯者：阿龍/汪皓

????Getting your regular employees fired up about their jobs is hard enough. But try doing it when they're working from home and part-time. For Jessica Herrin, that's business as usual at Stella & Dot, where the onetime WeddingChannel.com co-founder now oversees 10,000 mostly part-time stylists. They sell accessories online and through in-home trunk shows. The key to motivating a freelance workforce? Treat them like the professionals that they are. "Recognition is the most powerful currency you have, and it costs you nothing," she says. That's why she makes a point of hiring managers who have a natural sense of gratitude. "It is the careful art of catching somebody doing something good that you want them to repeat," she adds. Here's her advice.

Provide your own training

????We have an online university, so we're providing professional development, just like great companies provide continued learning and the opportunity to grow. We write all of our own content because a lot of what's out there isn't right in tone. It talks down to people. When someone takes our quiz and gets an answer right, a little video flies in that says, "You got it, baby, you're ready to go." It gives salespeople a lot of instant gratification. Just because we're professional doesn't mean that we're not fun too.

Get to know your employees

????Although my stylists rarely come into my office, I personally e-mail and call at least 10 stylists every day. I text them, I post on their Facebook page. Part of my regular to-do list is to find and celebrate successes. When we promote someone, we send flowers, champagne, or chocolates. When was the last time your boss sent you flowers and said, "I appreciate you"? It's so simple, and it goes so far with people.

Top performers trade tips

????Rather than mandate how a successful employee acts, we let them tell us -- and everyone else -- what works. We have a stylist tell her own story into a webcam, standing in her home, getting recognized with her own world in the background, giving a message to everyone. I like to tell people that it's not like you have the monopoly on busy. This person's got five kids, just so you know, and look at what she did. Here's how she did it, and you can do it too. We try to specifically have a takeaway. For example, if they had an amazing month, what were the challenges they had to overcome to get there? When we recognize people we do it in a way that's not preachy or demoralizing to others.