風(fēng)險資本家們迫不及待地想要顛覆商學(xué)院教育。在他們看來,由哈佛商學(xué)院(Harvard Business School)于1908年首創(chuàng)的MBA教育已經(jīng)過氣了??纯碨ection4吧,今年早些時候,這個由紐約大學(xué)斯特恩商學(xué)院(NYU Stern School of Business)的教授和連續(xù)創(chuàng)業(yè)者斯科特?加洛韋創(chuàng)立的教育平臺在A輪融資中籌集了3000萬美元。然而Section4的校訓(xùn)是“面向所有人的商學(xué)院教育”,所以它的目標(biāo)似乎是大眾,而不是與斯坦福大學(xué)商學(xué)院(Stanford Graduate School of Business)或賓夕法尼亞大學(xué)沃頓商學(xué)院(University of Pennsylvania's Wharton School)這樣的重量級機(jī)構(gòu)比肩。
盡管風(fēng)險資本家的觀點(diǎn)很明確,盡管聲稱MBA已死的文章層出不窮,但商學(xué)院的優(yōu)等生們看起來仍然非常安全。簡單地說,企業(yè)仍然對頂級教育機(jī)構(gòu)產(chǎn)出的人才有著強(qiáng)烈的渴望。如果金錢能夠說明問題,那么很明顯,企業(yè)對精英MBA畢業(yè)生的需求絲毫沒有減退?!敦?cái)富》雜志為有史以來第一個“最佳MBA項(xiàng)目”(Best MBA Programs)榜單收集數(shù)據(jù)后就發(fā)現(xiàn)了這一點(diǎn)。2010年,沃頓商學(xué)院(榜單上排名第三位)的MBA應(yīng)屆畢業(yè)生的基本年薪中位數(shù)為11萬美元。十年后,這個數(shù)字上升了36%,達(dá)到15萬美元。沃頓商學(xué)院并非特例。排名第二位的斯坦福大學(xué)和排名第四位的芝加哥大學(xué)布斯商學(xué)院(University of Chicago's Booth School of Business)的基本年薪中位數(shù)在同一時期分別提高了30%和47%,達(dá)到15.6萬美元和15萬美元。
即便這些基本數(shù)字已經(jīng)很高,但回報(bào)率仍然被低估了。2020年,排名第一位的哈佛商學(xué)院畢業(yè)生拿到的基本年薪中位數(shù)是15萬美元。在這些畢業(yè)生中,60%獲得了簽約獎金,72%獲得了績效獎金。簽約獎金的中位數(shù)為30,000美元,而績效獎金的中位數(shù)為35,000美元。如果把所有的報(bào)酬都考慮在內(nèi),像哈佛大學(xué)這樣的精英項(xiàng)目的MBA畢業(yè)生在畢業(yè)后第一年的薪資收入超過20萬美元,這相當(dāng)于美國家庭收入中位數(shù)68,703美元的三倍多,而這是很常見的。
為什么亞馬遜(Amazon)、波士頓咨詢公司(Boston Consulting Group)和麥肯錫(McKinsey)等公司愿意為這些畢業(yè)生掏那么多錢?歸根結(jié)底我們要看到一個事實(shí),即這些精英教育項(xiàng)目找到世界上最聰明的學(xué)生,然后讓他們具備企業(yè)迫切需要的硬性和軟性技能的強(qiáng)大組合。
“從史蒂夫?喬布斯到比爾?蓋茨,一些人盡皆知的非凡故事讓人心向往之。但通常來說,美國的企業(yè)在很大程度上是由那些擁有真正有價值的學(xué)位(MBA)的人經(jīng)營的,這些教育項(xiàng)目結(jié)合了定量技能(例如篩選大量數(shù)據(jù)的能力)和領(lǐng)導(dǎo)力技能。”排名第13位的加州大學(xué)伯克利分校哈斯商學(xué)院(UC Berkeley Haas School of Business)的院長安?哈里森告訴《財(cái)富》雜志?!皩W(xué)習(xí)成為一個偉大的領(lǐng)導(dǎo)者需要大量的心理學(xué)和其他技能,商學(xué)院傳授的正是這些能力。”
當(dāng)然,要進(jìn)入這些學(xué)校并不容易?!敦?cái)富》最佳MBA項(xiàng)目榜單上的前10所學(xué)校,新生的GMAT平均分至少要達(dá)到720分或以上。申請斯坦福大學(xué)的學(xué)生,其GMAT平均分最高,為733分,被錄取的機(jī)會只有8.9%。在所有GMAT考生中,平均分?jǐn)?shù)為568分。只有12%的考生獲得了700分以上的成績,只有2%的考生達(dá)到750分以上。
幸運(yùn)地進(jìn)入精英院系的申請者在收到學(xué)費(fèi)賬單時并不感到幸運(yùn)。排名第五位的美國西北大學(xué)凱洛格管理學(xué)院(Kellogg School of Management at Northwestern University)的學(xué)費(fèi)是76,368美元。如果加上食宿等其他費(fèi)用,總花費(fèi)飆升至111,658美元。如果沒有獎學(xué)金,兩年的學(xué)費(fèi)遠(yuǎn)在200,000美元之上。
然而即使成本如此之高,與其他一些研究生學(xué)位相比,對MBA學(xué)位的投資絕對是個賺錢買賣。在《財(cái)富》最佳MBA項(xiàng)目榜單上的全部69所學(xué)校中,2020年畢業(yè)生的平均起薪略高于105,000美元,這比擁有碩士學(xué)位的典型美國人的收入高35%,比擁有博士學(xué)位的典型美國人的收入高9%。排名第六位的哥倫比亞商學(xué)院(Columbia Business School)的MBA畢業(yè)生收入中位數(shù)為15萬美元。相比之下,哥倫比亞大學(xué)(Columbia University)的電影研究碩士畢業(yè)生在工作兩年后,只有一半人的年收入超過3萬美元。
在精英MBA項(xiàng)目熱度不減的同時,一些排名較低的商學(xué)院卻很受傷。2019年,伊利諾伊大學(xué)厄巴納-香檳分校(University of Illinois at Urbana-Champaign)走上了很多商學(xué)院走過的路——宣布不再開辦傳統(tǒng)的面對面MBA教學(xué)項(xiàng)目。這些不太知名的項(xiàng)目正感受到來自顛覆者的壓力,特別是來自新冠疫情期間迅速發(fā)展的在線MBA項(xiàng)目的壓力。業(yè)內(nèi)人士認(rèn)為,在線MBA項(xiàng)目將獲得更大的市場。事實(shí)上,雖然伊利諾伊大學(xué)商學(xué)院不再提供傳統(tǒng)的面對面教學(xué),但它保留了在線MBA項(xiàng)目。(財(cái)富中文網(wǎng))
譯者:傲詩
風(fēng)險資本家們迫不及待地想要顛覆商學(xué)院教育。在他們看來,由哈佛商學(xué)院(Harvard Business School)于1908年首創(chuàng)的MBA教育已經(jīng)過氣了??纯碨ection4吧,今年早些時候,這個由紐約大學(xué)斯特恩商學(xué)院(NYU Stern School of Business)的教授和連續(xù)創(chuàng)業(yè)者斯科特?加洛韋創(chuàng)立的教育平臺在A輪融資中籌集了3000萬美元。然而Section4的校訓(xùn)是“面向所有人的商學(xué)院教育”,所以它的目標(biāo)似乎是大眾,而不是與斯坦福大學(xué)商學(xué)院(Stanford Graduate School of Business)或賓夕法尼亞大學(xué)沃頓商學(xué)院(University of Pennsylvania's Wharton School)這樣的重量級機(jī)構(gòu)比肩。
盡管風(fēng)險資本家的觀點(diǎn)很明確,盡管聲稱MBA已死的文章層出不窮,但商學(xué)院的優(yōu)等生們看起來仍然非常安全。簡單地說,企業(yè)仍然對頂級教育機(jī)構(gòu)產(chǎn)出的人才有著強(qiáng)烈的渴望。如果金錢能夠說明問題,那么很明顯,企業(yè)對精英MBA畢業(yè)生的需求絲毫沒有減退?!敦?cái)富》雜志為有史以來第一個“最佳MBA項(xiàng)目”(Best MBA Programs)榜單收集數(shù)據(jù)后就發(fā)現(xiàn)了這一點(diǎn)。2010年,沃頓商學(xué)院(榜單上排名第三位)的MBA應(yīng)屆畢業(yè)生的基本年薪中位數(shù)為11萬美元。十年后,這個數(shù)字上升了36%,達(dá)到15萬美元。沃頓商學(xué)院并非特例。排名第二位的斯坦福大學(xué)和排名第四位的芝加哥大學(xué)布斯商學(xué)院(University of Chicago's Booth School of Business)的基本年薪中位數(shù)在同一時期分別提高了30%和47%,達(dá)到15.6萬美元和15萬美元。
即便這些基本數(shù)字已經(jīng)很高,但回報(bào)率仍然被低估了。2020年,排名第一位的哈佛商學(xué)院畢業(yè)生拿到的基本年薪中位數(shù)是15萬美元。在這些畢業(yè)生中,60%獲得了簽約獎金,72%獲得了績效獎金。簽約獎金的中位數(shù)為30,000美元,而績效獎金的中位數(shù)為35,000美元。如果把所有的報(bào)酬都考慮在內(nèi),像哈佛大學(xué)這樣的精英項(xiàng)目的MBA畢業(yè)生在畢業(yè)后第一年的薪資收入超過20萬美元,這相當(dāng)于美國家庭收入中位數(shù)68,703美元的三倍多,而這是很常見的。
為什么亞馬遜(Amazon)、波士頓咨詢公司(Boston Consulting Group)和麥肯錫(McKinsey)等公司愿意為這些畢業(yè)生掏那么多錢?歸根結(jié)底我們要看到一個事實(shí),即這些精英教育項(xiàng)目找到世界上最聰明的學(xué)生,然后讓他們具備企業(yè)迫切需要的硬性和軟性技能的強(qiáng)大組合。
“從史蒂夫?喬布斯到比爾?蓋茨,一些人盡皆知的非凡故事讓人心向往之。但通常來說,美國的企業(yè)在很大程度上是由那些擁有真正有價值的學(xué)位(MBA)的人經(jīng)營的,這些教育項(xiàng)目結(jié)合了定量技能(例如篩選大量數(shù)據(jù)的能力)和領(lǐng)導(dǎo)力技能?!迸琶?3位的加州大學(xué)伯克利分校哈斯商學(xué)院(UC Berkeley Haas School of Business)的院長安?哈里森告訴《財(cái)富》雜志?!皩W(xué)習(xí)成為一個偉大的領(lǐng)導(dǎo)者需要大量的心理學(xué)和其他技能,商學(xué)院傳授的正是這些能力?!?/p>
《財(cái)富》2021年“最佳MBA項(xiàng)目”榜單前20所學(xué)校及2020屆畢業(yè)生的基本薪酬中位數(shù)。資料來源:Data Provided by Schools to Fortune, U.S. Census Bureau
當(dāng)然,要進(jìn)入這些學(xué)校并不容易。《財(cái)富》最佳MBA項(xiàng)目榜單上的前10所學(xué)校,新生的GMAT平均分至少要達(dá)到720分或以上。申請斯坦福大學(xué)的學(xué)生,其GMAT平均分最高,為733分,被錄取的機(jī)會只有8.9%。在所有GMAT考生中,平均分?jǐn)?shù)為568分。只有12%的考生獲得了700分以上的成績,只有2%的考生達(dá)到750分以上。
幸運(yùn)地進(jìn)入精英院系的申請者在收到學(xué)費(fèi)賬單時并不感到幸運(yùn)。排名第五位的美國西北大學(xué)凱洛格管理學(xué)院(Kellogg School of Management at Northwestern University)的學(xué)費(fèi)是76,368美元。如果加上食宿等其他費(fèi)用,總花費(fèi)飆升至111,658美元。如果沒有獎學(xué)金,兩年的學(xué)費(fèi)遠(yuǎn)在200,000美元之上。
然而即使成本如此之高,與其他一些研究生學(xué)位相比,對MBA學(xué)位的投資絕對是個賺錢買賣。在《財(cái)富》最佳MBA項(xiàng)目榜單上的全部69所學(xué)校中,2020年畢業(yè)生的平均起薪略高于105,000美元,這比擁有碩士學(xué)位的典型美國人的收入高35%,比擁有博士學(xué)位的典型美國人的收入高9%。排名第六位的哥倫比亞商學(xué)院(Columbia Business School)的MBA畢業(yè)生收入中位數(shù)為15萬美元。相比之下,哥倫比亞大學(xué)(Columbia University)的電影研究碩士畢業(yè)生在工作兩年后,只有一半人的年收入超過3萬美元。
在精英MBA項(xiàng)目熱度不減的同時,一些排名較低的商學(xué)院卻很受傷。2019年,伊利諾伊大學(xué)厄巴納-香檳分校(University of Illinois at Urbana-Champaign)走上了很多商學(xué)院走過的路——宣布不再開辦傳統(tǒng)的面對面MBA教學(xué)項(xiàng)目。這些不太知名的項(xiàng)目正感受到來自顛覆者的壓力,特別是來自新冠疫情期間迅速發(fā)展的在線MBA項(xiàng)目的壓力。業(yè)內(nèi)人士認(rèn)為,在線MBA項(xiàng)目將獲得更大的市場。事實(shí)上,雖然伊利諾伊大學(xué)商學(xué)院不再提供傳統(tǒng)的面對面教學(xué),但它保留了在線MBA項(xiàng)目。(財(cái)富中文網(wǎng))
譯者:傲詩
Venture capitalists are itching to disrupt business education. From their point of view, the MBA—first created by Harvard Business School in 1908—is outdated. Look no further than Section4, an education platform founded by NYU Stern professor and serial entrepreneur Scott Galloway, which raised $30 million during its Series A round earlier this year. But Section4, whose motto is “Business education for all,” seems to be targeting the masses rather than seriously taking on the heavyweights like Stanford Graduate School of Business or the University of Pennsylvania's Wharton School.
Despite eager venture capitalists and no shortage of thought pieces claiming the MBA is dead, the upper echelons of B-schools are looking pretty safe. Simply put, companies are still hungry for what top programs are producing. If dollars are any indication, demand for MBA graduates from elite programs is as strong as ever. That's what Fortune found after collecting data for our first-ever Best MBA Programs list. In 2010, new MBA graduates at Wharton (No. 3 on our list) earned a median $110,000 base salary right out of the gate. Ten years later, that median is up 36% to $150,000. Wharton isn't unique in that regard: During the same period, median base salaries rose 30% at No. 2 ranked Stanford and 47% at No. 4 ranked University of Chicago's Booth School of Business to $156,000 and $150,000, respectively.
Even those lofty base numbers undersell the payoff. Fresh out of No. 1 ranked Harvard Business School, the median 2020 graduate accepted a $150,000 base salary. Among those same graduates, 60% received a signing bonus and 72% were eligible for a performance bonus. The median signing bonus was $30,000, while the median performance bonus came in at $35,000. When all compensation is factored in, it is common for MBA graduates of elite programs like HBS to earn over $200,000 in their first year out of school. That's more than triple the $68,703 U.S. median household income.
Why are recruiters from companies like Amazon, Boston Consulting Group, and McKinsey shelling out so much for these graduates? It boils down to the fact these elite programs are finding some of the brightest students in the world and then equipping them with the potent combination of hard and soft skills that firms desperately need.
"There are these very famous exceptions to the rule that fascinate people. From Steve Jobs to Bill Gates. But generally speaking, corporate America is very much run by individuals who have these really valuable degrees [MBAs] that combine both quantitative skills, [like] the ability to sift through massive amounts of data, and leadership skills," Ann Harrison, dean of No. 13 ranked UC Berkeley Haas School of Business, tells Fortune. "Learning to be a great leader requires a lot of psychology and other skills that you learn in business school."
Of course, getting into these schools isn't easy. All of the top 10 schools on Fortune's Best MBA Programs list have at least an average GMAT score of 720 or higher for incoming students. Students who apply to Stanford, which has the highest average GMAT score, at 733, have only an 8.9% chance of getting accepted. Among all GMAT test takers, the average score is 568. Only 12% of takers earn above a 700 score, and just 2% crack 750.
Applicants who are lucky enough to get into an elite program don't feel lucky when the bill comes. The tuition at No. 5 ranked Kellogg School of Management at Northwestern University is $76,368. When you add on other costs, like room and board, it soars to $111,658. Without scholarships, the two-year program costs well over $200,000.
Even with the exorbitant cost, however, the value proposition seems like a steal when compared to some other graduate degrees. Among all 69 schools on Fortune's Best MBA Programs list, the average starting salary of 2020 graduates is just over $105,000. That's 35% higher than the typical American with a master's degree earns, and 9% higher than the typical doctoral degree holder earns. After leaving No. 6 Columbia Business School, the median MBA graduate earns $150,000. Meanwhile, two years after earning a master’s degree in film studies from Columbia University, only half of loan borrowers are earning more than $30,000 a year.
While elite MBA programs are thriving, some lower ranked business schools are hurting. In 2019, the University of Illinois at Urbana-Champaign joined a growing list of schools that have ended their traditional in-person MBA program. These less renowned programs are feeling some pressure from disrupters, in particular, from online MBA programs that boomed during the pandemic. Industry insiders believe online MBA programs will only get bigger. In fact, while the University of Illinois no longer offers a traditional program, it does still have an online MBA program.