兜兜轉轉，eBay前副總裁回歸接任CEO
王波非（Phil Wahba）
2020-04-17
4月13日，電商公司eBay宣布，已聘請沃爾瑪電子商務運營主管杰米·艾農接任CEO職務。去年9月，時任CEO因在如何拯救身陷泥潭的eBay這件事上與他人意見不合，而后突然離開了公司。因此，對于杰米·艾農的任命，填補了自9月以來這一職位的空缺。
作為一名備受矚目的電子商務高管，艾農在三個月前剛剛坐上了沃爾瑪這家經營著320億美元在線業務的公司二把手的位置。在他接手eBay的當下，激進派投資者們正在向公司施壓，促使其精簡業務；而外部電商市場的競爭也日趨激烈。
今年2月，艾農剛剛坐上了沃爾瑪電商業務負責人這一關鍵職位。eBay希望在這樣一位高管的幫助下，能更好地推動傳統實體零售業的創新。2001年至2009年間，艾農曾在eBay工作，還擔任過副總裁，因此對eBay業務可以說是非常熟悉。
“在行業洗牌、消費者行為改變和技術進步的快速發展時期，杰米始終保持著業績的高增長.”eBay董事長托馬斯·蒂爾尼說道。
在加入沃爾瑪之前，艾農曾在沃爾瑪旗下倉儲式商店品牌山姆會員店工作多年。在他的帶領下，這家日益疲軟的老牌零售商被注入了新興技術的活力，開發了一些創新產品，比如讓顧客在購物時可以用手機掃描商品進行“掃碼付款”的功能。山姆會員店曾是沃爾瑪的技術孵化器，上線了網購商品自提等新功能，成為了沃爾瑪電商的核心力量。
12月，山姆會員店在達拉斯開了一家概念店，面積較普通的山姆會員店小了很多，卻應用了大量高科技新零售技術。這家名為Sam’s Club Now的商店沒有收銀通道，而且是Ask Sam這款應用的測試店，這是一款可以幫助店長更好地安排工作、查找特價商品以及區域內其他門店庫存的應用。
在2013年至2019年就職于山姆會員店之前，艾農還曾在巴諾書店負責過Nook數字圖書和電子閱讀器業務。當時，該公司是亞馬遜旗下Kindle閱讀器和網站強有力的競爭對手。
在eBay，艾農將忙得不可開交。這家擁有近25年歷史的互聯網公司以其網上拍賣業務聞名。根據eMarketer的數據，eBay是美國第三大電商零售網站，占行業銷售額的4.7%，僅次于亞馬遜（38.7%）和沃爾瑪（5.3%）。不過從沃爾瑪的C2C產品，到Poshmark和ThredUp等成長中的二手電商平臺，再到塔吉特等剛剛涉足電商的傳統零售商，電商市場的競爭也日趨激烈。
預計，受賣家費用上漲、罰款和營銷預算減少的影響，今年eBay美國官網的成交總額將延續2019年的大幅下降，下滑5%至316.6億美元。
機構投資者Elliott Management和Starboard Value一直在對eBay施加壓力，要求其考慮停業清算。兩個月前，eBay以40億美元的價格出售了StubHub的票務銷售業務。據報道，它還考慮出售其分類廣告業務。行業分析師認為該業務價值可能也會達到數十億美元。（財富中文網）
譯者：陳琪
4月13日，電商公司eBay宣布，已聘請沃爾瑪電子商務運營主管杰米·艾農接任CEO職務。去年9月，時任CEO因在如何拯救身陷泥潭的eBay這件事上與他人意見不合，而后突然離開了公司。因此，對于杰米·艾農的任命，填補了自9月以來這一職位的空缺。
作為一名備受矚目的電子商務高管，艾農在三個月前剛剛坐上了沃爾瑪這家經營著320億美元在線業務的公司二把手的位置。在他接手eBay的當下，激進派投資者們正在向公司施壓，促使其精簡業務；而外部電商市場的競爭也日趨激烈。
今年2月，艾農剛剛坐上了沃爾瑪電商業務負責人這一關鍵職位。eBay希望在這樣一位高管的幫助下，能更好地推動傳統實體零售業的創新。2001年至2009年間，艾農曾在eBay工作，還擔任過副總裁，因此對eBay業務可以說是非常熟悉。
“在行業洗牌、消費者行為改變和技術進步的快速發展時期，杰米始終保持著業績的高增長.”eBay董事長托馬斯·蒂爾尼說道。
在加入沃爾瑪之前，艾農曾在沃爾瑪旗下倉儲式商店品牌山姆會員店工作多年。在他的帶領下，這家日益疲軟的老牌零售商被注入了新興技術的活力，開發了一些創新產品，比如讓顧客在購物時可以用手機掃描商品進行“掃碼付款”的功能。山姆會員店曾是沃爾瑪的技術孵化器，上線了網購商品自提等新功能，成為了沃爾瑪電商的核心力量。
12月，山姆會員店在達拉斯開了一家概念店，面積較普通的山姆會員店小了很多，卻應用了大量高科技新零售技術。這家名為Sam’s Club Now的商店沒有收銀通道，而且是Ask Sam這款應用的測試店，這是一款可以幫助店長更好地安排工作、查找特價商品以及區域內其他門店庫存的應用。
在2013年至2019年就職于山姆會員店之前，艾農還曾在巴諾書店負責過Nook數字圖書和電子閱讀器業務。當時，該公司是亞馬遜旗下Kindle閱讀器和網站強有力的競爭對手。
在eBay，艾農將忙得不可開交。這家擁有近25年歷史的互聯網公司以其網上拍賣業務聞名。根據eMarketer的數據，eBay是美國第三大電商零售網站，占行業銷售額的4.7%，僅次于亞馬遜（38.7%）和沃爾瑪（5.3%）。不過從沃爾瑪的C2C產品，到Poshmark和ThredUp等成長中的二手電商平臺，再到塔吉特等剛剛涉足電商的傳統零售商，電商市場的競爭也日趨激烈。
預計，受賣家費用上漲、罰款和營銷預算減少的影響，今年eBay美國官網的成交總額將延續2019年的大幅下降，下滑5%至316.6億美元。
機構投資者Elliott Management和Starboard Value一直在對eBay施加壓力，要求其考慮停業清算。兩個月前，eBay以40億美元的價格出售了StubHub的票務銷售業務。據報道，它還考慮出售其分類廣告業務。行業分析師認為該業務價值可能也會達到數十億美元。（財富中文網）
譯者：陳琪
The online marketplace said Monday that it had hired Walmart e-commerce operations chief Jamie Iannone to take the reins on April 27. The appointment fills a position that had been empty since September, when its former CEO abruptly left eBay after disagreements over how to renew the struggling company.
A well regarded e-commerce executive, Iannone had taken the No. 2 job at Walmart's $32 billion online business just three months ago. At eBay, he will take over a company facing pressure from activist investors to streamline its business at a time when there is increasing competition from other online marketplaces.
In Iannone, whose February Walmart appointment had put him in a prime position to eventually become head of its e-commerce business, eBay is getting an executive who has known how to push through innovation at traditional brick-and-mortar retailers. He is also familiar with the business, having previously worked for eBay between 2001 and 2009, including as a vice president.
"Jamie has consistently delivered high growth during rapid periods of industry disruption, consumer change and technological advancement," says eBay’s chairman, Thomas Tierney.
Before joining Walmart, Iannone had spent years at its sister warehouse chain Sam's Club, where he turned a once-tired retailer into a dynamic developer of new technology. Innovations such as a Scan-and-go, which allows shoppers to use their smart phones to scan items as they make their way through to store and check out, were developed under his aegis. Sam's Club served as something of a tech incubator for the Walmart chain, by developing innovations like drive-up pick-up of online orders, something that's now central to Walmart's e-commerce firepower.
In December, Sam's Club opened a lab store in Dallas, a location that's just a fraction of the size of a regular Sam's Club, but one teeming with new tech. The store, dubbed Sam's Club Now, has no checkout lanes. It's also where Sam's Club has tested out the Ask Sam platform, which helps managers improve work scheduling and better locate products on sale as well as inventory available other stores within the region.
Before working at Sam's Club from 2013 to 2019, Iannone oversaw Barnes & Noble's Nook digital books and e-reader business, at a time when it was a serious competitor to Amazon's Kindle product and platform.
And at eBay, Iannone will have his hands full. Best known for its online auctions, the nearly 25-year-old Internet company is the third largest e-commerce retail site in the U.S., accounting for 4.7% of industry sales after Amazon (38.7%) and Walmart (5.3%), according to eMarketer. But eBay is contending with intensifying competition, ranging from Walmart's consumer-to-consumer offerings, to growing re-commerce sites like Poshmark and ThredUp, to retailers like Target gingerly wading into the marketplace waters.
This year, eMarketer has forecast eBay will see the gross merchandise value sold on its U.S. site fall 5% to $31.66 billion, continuing a sharp drop in 2019, hurt by higher seller fees, penalties, and lower marketing spending.
eMarketer
EBay has been under pressure from activist investor Elliott Management and Starboard Value to consider breaking itself up. Two months ago. it sold its StubHub ticker-sales business for $4 billion, and has reportedly considered selling its classified-advertising business, which analysts think could also be worth billions.
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