說到莫博，人們就會聯想到飽覽地球上最為壯觀的野生動物。這個位于博茨瓦納奧卡萬戈三角洲的偏僻營地樹立了奢華住宿的標桿，當時，行業生態旅游用品先驅Wilderness Safari于1999年接管了這里。公司大膽拋棄了三角洲地區以前粗狂的標準，將營地轉化為了一個高檔目的地酒店，并提供5星級酒店的舒適體驗，但公司并未因此而放松對低印跡設計和運營的關注。

在經歷了19年的歷程和四次翻新之后，所有的高級裝飾仍然經過了一番精心考慮。新近翻修后的莫博擁有私密的遮陰陽臺，以及私人泳池和俯瞰泛濫平原的舒適坐臥長椅、室內室外淋浴、塞滿了各類飲品的酒吧車，甚至還有內部康體中心，所有這些全部由太陽能供電。

這種舒適體驗是意料之中的事情，因為酒店每人每晚起價1990美元。但高密織物和純銅浴缸只不過是該酒店其中的一個賣點。1993年加入公司的首席執行官凱斯·文森特說：“我們的競爭對手是地球上的所有旅游勝地，并非只是非洲。盡管營地的景色異常壯觀，人們也不會再奢求其他的事情，但我們不能僅靠這一點來吸引人。”

這也是為什么公司稱自己的使命在于保護和恢復非洲荒野：沒有動物，也就沒有旅游狩獵酒店。酒店通過多種方式來履行這一使命。僅接受少數富有的游客不僅意味著暢通無阻的游覽體驗，同時還能減少對動物和其棲息環境的影響。公司會在偏僻、人跡罕至、有著多元化生物種群的地點設立站點，并借此恢復那里的土地，協助大型物種的回歸。酒店旗下的非營利性機構Wilderness Wildlife Trust在過去10年中已經為100多個保護項目提供了自助。

信托基金的一個顯著成功之處在于其犀牛再引入項目。如今，如果旅行者在驅車游覽整個莫博營地的過程中有幸看到白犀牛和黑犀牛，這是源于Wilderness酒店、博茨瓦納野生動物部以及博茨瓦納政府之間合作的成果。他們在遷移和打擊非法狩獵方面的聯合行動將犀牛從本土滅絕的邊緣挽救了回來。

但是保護也得靠人。野生動物生物學家、狩獵旅行社Wild Source創始人比爾·基溫稱，Wilderness對社區賦權的關注是他向客戶推薦這家酒店的主要原因。基溫提到了Children in the Wilderness這個為居住在周邊村落的兒童提供生活技能和環保教育的項目。他說：“借此，孩子們將有機會去體驗該地區野生動物寶貴資源，并樹立正確的心態。這在當地十分罕見，因為當地人唯一的野外生活體驗就是與動物之間的沖突。”除了為當地人帶來工作（基溫將這一點作為其項目運行的先決條件）之外，該項目還致力于培養未來的環保領袖。

在這個越發崇尚“綠色清洗”的行業，Wilderness更多地被人們看作是一個由旅游業支撐的野生動物保護公司，而不是傳統的狩獵旅行運營商。這一點對于眾多旅行者來說十分重要。旅行網站Skift 2016年的調查發現，60%的美國人稱，他們對于其休閑旅行的可持續性感到擔憂。

Wilderness并沒有因此而感到滿足，而是為自己設定了遠大的目標。“我們正在考慮那些因長期戰亂而遭到破壞的地區，這些地區有可能在20年之內成為10萬頭大象的家園。這個數字可是著實不小。”文森特興奮地說道。（財富中文網）

Mombo. It’s a name synonymous with watching the world’s most majestic wildlife. The remote camp in Botswana’s Okavango Delta set the benchmark in luxury lodging when Wilderness Safaris, the industry’s pioneering ecotourism outfitter, took the reins in 1999. By boldly deviating from the once-rustic standards in the delta, the company transformed the camp into an upscale destination with five-star comforts—all while maintaining an uncompromising focus on low-footprint design and operations.

Nineteen years and a fourth renovation later, all the premium trappings are still dutifully considered. Mombo’s ?latest iteration has private, shaded verandas with individual plunge pools and plush daybeds overlooking the floodplains, indoor and outdoor showers, generously stocked bar carts, and even an on-site wellness center—all of which is 100% solar powered.

With rates starting at $1,990 a night per person, such comforts are certainly expected. But high thread counts and copper bathtubs are only part of the Wilderness appeal. “Our competition is any tourism destination on the planet, not just Africa,” says CEO Keith Vincent, who joined the company in 1993. “While the camp is spectacular, and you don’t want for anything, it could never be the only draw.”

That’s why the company’s stated mission is to conserve and restore Africa’s wilderness: no animals, no safari. This is achieved in several ways. Hosting a small number of well-paying visitors means not only unobstructed game viewing but also mitigating disruption to the animals and their habitat. The company sets up in remote, under-visited, and biodiverse locales where it can rehabilitate the land and facilitate the return of large animal species. Its nonprofit arm, the Wilderness Wildlife Trust, has funded more than 100 conservation projects in the past decade.

A notable success of the Trust is its rhino reintroduction program. If travelers have the privilege of observing white and black rhinos during their game drives throughout the Mombo concession today, it’s because of the partnership between Wilderness, Botswana’s Department of Wildlife, and the Botswana government. Their collaborative operations in translocation and anti-poaching brought black rhinos back from localized extinction.

But conservation is about people too. Bill Given, a wildlife biologist and founder of the Wild Source, a safari agency, says Wilderness’s attention to community empowerment is a major reason he recommends the outfitter to clients. Given mentions Children in the Wilderness, a program built around life skills and environmental education for children residing in neighboring villages. “It’s a brilliant opportunity for children to experience the treasure of wildlife in their region and have that be positive,” he says. “This can be rare in areas where the only wildlife experiences for locals are in conflict with animals.” More than creating jobs for locals—which Given points out is a prerequisite for operating—the program’s goal is developing the environmental leaders of tomorrow.

In an industry in which “greenwashing” is prevalent, Wilderness has earned a reputation as more of a conservation company funded by tourism than a traditional ?safari ?operator. That’s important for many travelers. Sixty percent of Americans said they were concerned with the sustainability of their leisure travels, according to a 2016 survey by travel website Skift.

Far from resting on that reputation, Wilderness has bold ambitions. “We’re looking into areas that have been devastated from years of war—areas that could potentially hold another 100,000 elephants in 20 years’ time,” says Vincent excitedly. “Isn’t that tremendous?”

A version of this article appears in the May 2019 issue of Fortune with the headline “An Adventure With Purpose.”