如何選購一款保值增值的奢侈手表
購買奢侈手表時(shí),應(yīng)該重點(diǎn)考慮它的內(nèi)在價(jià)值、工藝質(zhì)量和藝術(shù)價(jià)值。如果這款手表有特殊的血統(tǒng),那也將是一個(gè)不錯(cuò)的保值加分項(xiàng)。 內(nèi)在價(jià)值:“拋開任何營銷手段或品牌認(rèn)知度,你能否賦予其任何價(jià)值?撕掉標(biāo)簽,這款手表是否依舊價(jià)值不菲?”亞當(dāng)斯說道。判斷手表的價(jià)值時(shí),一種簡單的方法是確定它是否由貴金屬或珍貴材料制成,如黃金、鉑金或鉆石。 工藝質(zhì)量:考慮一下制作這款腕表的復(fù)雜程度和所需要的時(shí)間。它是否提供了額外的功能,如月相顯示或萬年歷?這款腕表是否經(jīng)過工程設(shè)計(jì)、原型制作和組裝等過程的精心打造? 藝術(shù)價(jià)值:亞當(dāng)斯認(rèn)為,奢侈手表應(yīng)該被視為機(jī)械中的藝術(shù)品。他建議:“觀察它應(yīng)用的藝術(shù)手法,如雕刻、上釉、寶石鑲嵌等。” 它是否有特殊的血統(tǒng)?有時(shí)候,一款腕表的價(jià)值要看其他無形的屬性。或許,這塊手表的主人曾經(jīng)是某位名人或歷史人物。或者這是一款獨(dú)一無二的手表。在這種情況下,這款手表的獨(dú)特性,是其他任何手表難以企及的。 它屬于大品牌,還是來自鮮為人知的小品牌?除了背后的營銷手段,小品牌往往達(dá)不到與大品牌相同的價(jià)格。它們也沒有相同的聲譽(yù)或轉(zhuǎn)售價(jià)值。亞當(dāng)斯表示,較小的品牌還有一種風(fēng)險(xiǎn)。 “如果你的手表壞了怎么辦?他們會(huì)給你維修嗎?” 你真的想配戴這只手表嗎?可能有許多人對一款手表趨之若鶩,但如果你發(fā)現(xiàn)它笨重、不舒服或者不符合你的風(fēng)格,購買前請?jiān)偃紤]。亞當(dāng)斯說道:“你應(yīng)該著重考慮的是,任何一款你購買的腕表都將成為你生活的一部分。”(財(cái)富中文網(wǎng)) 譯者:劉進(jìn)龍/汪皓 審校:任文科 |
The inherent value: “Can you assign value to the item outside of any marketing or brand recognition? Strip the label off: Is this watch still worth a lot?” says Adams. One simple way to determine that worth is whether it’s made with precious metals or materials, such as gold, platinum, or diamonds. The quality of its craftsmanship: Consider the complexity and the time taken to produce the watch. Does it offer additional functions, such as a moon-phase display or a perpetual calendar? Is the watch produced via careful engineering, prototyping, and assembly? The artistic value: Luxe watches should be considered mechanical pieces of art, contends -Adams. “Look at the application of the artistic technique: engraving, enameling, gem setting,” Adams says. Does it have a special pedigree? Sometimes other intangibles are at play. Perhaps the timepiece was owned by a celebrity or a historic figure. Or maybe it is a one-of-a-kind watch edition. In such cases there’s an exclusivity built in for an object that no one else is going to own. Is it a big brand or a small, lesser-known one? Without marketing muscle behind it, the small names typically don’t command the same prices. They also don’t usually have the same cachet or resale value. Smaller labels also come with a risk, according to Adams. “What if your watch breaks?Are they going to be around to service it?” Is this a watch you’d actually want to wear? Others may lust after this timepiece, but if you find it bulky, uncomfortable, or just not your style, think twice. “You should focus on the fact that any watch you buy is going to be included in your life,” says Adams. |
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