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江南Style:韓系美妝品席卷海外

江南Style:韓系美妝品席卷海外

Christina Valhouli 2015-04-01
在美容領域,過去幾十年的創(chuàng)新主要來自日本化妝品公司。不過,近些年來,以雪花秀和愛茉莉為代表的韓國品牌開始在市值440億美元的美國美容市場上占據更大份額。業(yè)內專家認為,韓國化妝品的強勢崛起歸功于韓國美容行業(yè)的創(chuàng)新,以及韓國女性對美麗肌膚的癡迷。

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????雪花秀

????雖然雪花秀早在1967年便在韓國銷售,但直到2010年,它才被引進美國,最初是在伯道夫古德曼商場銷售。這個高端品牌的靈感來自古代韓方草藥,其原料包括高麗參、能治療皮膚干燥的玉竹和具有消炎功效的牡丹。雪花秀銷量最高的產品是人參面霜,其次是潤燥精華。雪花秀公司聲稱,該公司的潤燥精華在全球已經創(chuàng)下了10億美元的銷售額,平均每9分鐘就會賣出一瓶。雪花秀售價最高的產品是400美元的珍雪面霜,其中包含韓國紅松成分,這種植物生長在韓國西海岸附近一座未受污染的島嶼上。

????Sulwhasoo

????Although it launched in Korea in 1967, Sulwhasoo didn’t make its stateside debut until 2010, when it went on sale at Bergdorf Goodman. This luxury brand is inspired by ancient Korean herbal medicine, and a few of its key ingredients include Korean ginseng, solomon’s seal to treat dryness and Chinese peony which has anti-inflammatory properties. Sulwhasoo’s top selling product is Concentrated Ginseng Renewing Cream, followed by First Care Activating Serum—the company says the serum has generated $1 billion in sales worldwide and one is sold every 9 minutes throughout the world. Sulwhasoo’s Timetreasure Renovating Cream ($400) is the line’s priciest product and contains Korean red pine, which is grown on an unpolluted island near the west coast of Korea.

????Amarte

????自2001年推出以來,Amarte就一直是韓國國內的頂級品牌,2013年,在公司總裁、舊金山皮膚科醫(yī)生克雷格?克拉弗爾特的帶領下,Amarte來到美國。該品牌延續(xù)了韓國的多步驟美容方法,其旗下產品均具有清潔、補水、修復和防護功能??死柼亟忉尩溃骸绊n國人的多步驟美容方法源于韓國人將美容當成一種愛好、一種享受和一種尊重的特殊活動”。Amarte的產品包括一款BB霜、一款睡眠面膜和一款“神奇面霜”,后者的原料包含珍珠粉和魚子精華,可以亮化斑點、營養(yǎng)肌膚。Amarte還提供了五種旨在增加皮膚光澤度、抗衰老和對抗皮膚干燥的套盒。

????Amarte

????A top brand in Korea since 2001, Amarte launched in the U.S. in 2013, under the helm of San Francisco-based, board certified dermatologist Dr. Craig Kraffert, who is also the company’s president. Amarte follows the multistep Korean approach to beauty, so the products are meant to cleanse, hydrate, rejuvenate and protect. “The multistep Korean regimen has been born out of an obsession with the Korean concept of skin care as a privileged activity of indulgence, enjoyment, and self respect,” explains Kraffert. Amarte’s product line includes a BB cream, an overnight sleep mask and a “Wonder Cream” that contains pearl powder and caviar extract, that is meant to lighten sunspots and nourish skin. Amarte also offers five collection kits designed to tackle brightness, anti-aging or dryness.

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