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中國超級(jí)富豪為何對(duì)超級(jí)游艇不感冒?

中國超級(jí)富豪為何對(duì)超級(jí)游艇不感冒?

Tara Wilkinson 2015-02-17
中國已經(jīng)擁有大約1.1萬名資產(chǎn)超過3000萬美元的超級(jí)富豪,但超級(jí)游艇還沒有成為他們的玩物。原因是多方面的:首先,中國富豪還不習(xí)慣這種遠(yuǎn)離塵囂的休閑方式。其次,中國的反腐運(yùn)動(dòng)讓一些富豪不敢炫富。但最重要的原因或許是,中國沒有像地中海那樣美麗的海岸線。

????與此同時(shí),許多人也沒有放棄中國市場(chǎng)。大部分超級(jí)游艇經(jīng)銷商和制造商都表示,他們只是在等待時(shí)機(jī)。有些公司已經(jīng)開始試水中國市場(chǎng),比如在香港或新加坡開設(shè)商店,這兩個(gè)地方都有很多中國移民,而且那里的基礎(chǔ)設(shè)施也更適合游艇。

????英國的游艇設(shè)計(jì)公司Spirit Yachts去年在香港開設(shè)了分公司,倫敦的Burgess Yachts公司也將于今年晚些時(shí)候在新加坡開設(shè)分號(hào)。Burgess Yachts公司CEO喬納森?貝克特表示:“我們正在慢慢準(zhǔn)備中國市場(chǎng)的好轉(zhuǎn)。屆時(shí),它將是一個(gè)龐大的市場(chǎng)。”

????很多人認(rèn)同中國時(shí)代終將來臨,只不過可能還得等上十幾年甚至更久。貝克特說:“中國是否是超級(jí)游艇的新市場(chǎng)?答案是:至少現(xiàn)在還不是。目前的主要市場(chǎng)仍然是北美、歐洲、海灣地區(qū)和中東。”Burgess和許多其他游艇公司正在把主要精力集中在傳統(tǒng)市場(chǎng)上,而且銷量也正在上升。Wealth-X公司的數(shù)據(jù)顯示,去年全球超級(jí)富豪花在游艇上的錢達(dá)到了220億美元。

????游艇行業(yè)必須清楚,這個(gè)行業(yè)花了30年時(shí)間才在西方國家形成氣候。要讓游艇在東方流行起來,也得花上不少時(shí)間。(財(cái)富中文網(wǎng))

????譯者:樸成奎

????審校:任文科

????Meanwhile, China is not being written off as a market. Most superyacht brokers and builders say they are just biding their time. Some have dipped their toes into the Chinese market by opening a shop in nearby Hong Kong or Singapore, which both have a strong expat population and infrastructure better-suited to yachting.

????UK-based yacht designer Spirit Yachts opened in Hong Kong last year, while London-based Burgess Yachts is opening in Singapore later this year. “We are slowly preparing for when China comes on stream – when it does, it will come big,” said Jonathan Beckett, chief executive of Burgess.

????Many agree that China’s time will come, but just not for the next decade or so. “Is China the new market for superyachts? Not yet – is the answer. North America, Europe, the Gulf and the Middle East are still the markets of today,” said Beckett. Burgess, like many others, is refocusing efforts on traditional markets, and sales are on the up. Last year the ultra high net worth spent a combined $22 billion on yachts, according to data from Wealth-X.

????What the industry must remember is that it took 30 years to build a superyacht market in the West, so it may still catch on in the East.

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