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中國超級富豪為何對超級游艇不感冒?

中國超級富豪為何對超級游艇不感冒?

Tara Wilkinson 2015-02-17
中國已經擁有大約1.1萬名資產超過3000萬美元的超級富豪,但超級游艇還沒有成為他們的玩物。原因是多方面的:首先,中國富豪還不習慣這種遠離塵囂的休閑方式。其次,中國的反腐運動讓一些富豪不敢炫富。但最重要的原因或許是,中國沒有像地中海那樣美麗的海岸線。

????要說哪個國家有很多富人能買得起超級游艇,那絕對是中國。據財富情報機構Wealth-X公司統計,作為全球最大的經濟體之一,中國已經擁有大約1.1萬名資產超過3000萬美元的“超級富豪”。

????但是,超級游艇業至今沒有在中國賺到多少錢。

????根據官方定義,超級游艇指的是那些吃水線長度超過24米的豪華游脡。一般來說,每艘超級游艇都需要由一支專業團隊來操作,單艘超級游艇的售價起碼在600萬美元以上。根據奧克蘭市政府在2013年所做的一項調查,全球現有的4836艘超級游艇中,只有34艘在中國,約占總數的0.7%。

????超級游艇在中國遇冷的部分原因是中國的文化。游艇的妙處就在于享受大海和陽光。而傳統上,很多中國人都避免曬太陽,而且他們在休息時間也閑不下來。

????亞太超級游艇協會主席科林?道森解釋道:“中國人不太習慣于遠離塵囂,尤其是不習慣歐洲的那種休閑方式。如果他們購買游艇,那往往是出于其它動機——對于中國富豪來說,游艇是一種商業工具,而不是休閑物品。”

????盧克?哈勒敦是OneOcean Ventures公司的客戶咨詢服務總監,這家公司主要向超級游艇買家提供一系列服務。哈勒敦指出,中國客戶貌似更加喜歡那種“開放空間小”的超級游艇,而且想“限制在外面停留的時間”。

????超級游艇沒有成為中國精英的玩物,或許還有一些更加實際的原因。中國的奢侈品進口稅達到了43%。另外中國也缺乏有經驗的船員,所以游艇買家需要雇歐洲人給他們開船,這就免不了要為他們辦工作簽證。這些都會增加購買游艇的成本。

????If there is one country where many people can afford to superyacht, it’s China. Now the world’s largest economy, some 11,000 Chinese citizens are considered ultra-wealthy, with assets over $30 million, according to wealth intelligence firm, Wealth-X.

????But, the superyacht industry hasn’t caught on big in China.

????Superyachts are officially defined as boats whose hulls at the water line measure longer than 24 meters, or 79 feet. A superyacht — typically a private boat that requires a professional crew to operate — costs $6 million on up. Just 34 –or 0.7 percent — of the world’s 4,836 superyachts are based in China, according to a 2013 study by the Auckland Government.

????In part, the lack of popularity is due to culture. Yachting is all about fun in the sun. And traditionally, many Chinese have avoided the sun and haven’t really done downtime.

????“The Chinese are not used to the idea of time away from it all, especially not European style,” explained Colin Dawson, chairman of the Asia-Pacific Superyacht Association. “They tend to take a very different approach to yacht ownership – it’s a business tool, not a leisure item.”

????Luc Khaldoun is the head of client advisory services at OneOcean Ventures, which provides a range of services for superyacht owners. He noted that his Chinese clients seemed to prefer yachts with “little open space” and wanted to “limit time spent outside.”

????There are also some pragmatic reasons why superyachting hasn’t caught on with the Chinese elite. China has a luxury goods import tax of 43 percent. Adding to the expense: the region lacks experienced crew, so Chinese superyacht owners need to relocate Europeans and obtain work visas for them.

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