耳順之年：阿黛爾?道格拉斯

出生日期：1946年12月9日

????阿黛爾?道格拉斯是一名國會工作人員，曾經參觀了一家養殖場。結果，食用家禽擁擠而不衛生的飼養環境震動了她。她想，如果普通消費者知道這種情況的話，他們會感到震驚和憤怒的。這番經歷一直縈繞在她心中，還促使她取出自己401(k)雇主養老金賬戶中的全部現金——當時約80,000美元，發起了一項人道養殖家畜的認證運動。

????多年來，她身為自己于2003年創立的非營利組織——養殖動物人道關愛組織（Humane Farm Animal Care）的執行董事，每周工作7天，每天工作18個小時。這個組織在對待家禽、飼養家禽及其他做法方面為那些希望獲得“人道養殖認證”（Certified Humane）標簽的養殖場設置標準。人道養殖認證標準超越了有機標準，后者對確保家禽的舒適養殖環境或待遇方面并沒有任何幫助，而只是對可以向家禽提供的抗生素和飼料加以限制。

????2007年，她獲得了旨在獎勵60歲及以上社會企業家的“目標獎”（Purpose Prize），2008年又當選為“愛創家伙伴”（Ashoka fellow）。這些褒獎給她的事業帶來了急需的宣傳效應，而且使她獲得了一個由其他志同道合的活動家共同參與的群體。但她最看重的里程碑是下面這些數字：去年有7,680萬頭家畜在人道養殖認證計劃下得到養殖，與該組織成立第一年的14.3萬頭家畜得到人道養殖認證相比有大幅增加。

????她說：“我認為這就是成功，我為這類產品創造了一個市場，以此向生產商和供應商表明，消費者想要這樣一個市場。他們每個人都可以幫助做出改變?！?/p>

60-something: Adele Douglass

Born: Dec. 9, 1946

????As a congressional staffer, Adele Douglass toured a farm and was horrified by the crowded and unsanitary conditions of the animals being raised for food. If average shoppers knew, she thought, they would be horrified and outraged. The experience lingered with her and prompted her to cash in her 401(k) -- about $80,000 at the time -- and launch a campaign to certify humane treatment of farm animals.

????For years, she worked seven days a week, 18 hours a day as executive director of the nonprofit organization she founded in 2003, Humane Farm Animal Care. The group sets standards for treatment, feeding, and other practices on farms that want to be labeled Certified Humane?. Humane standards go beyond organic standards, which do nothing to ensure the animals' comfort or treatment but merely limit antibiotics and the kind of feed that can be given to animals.

????In 2007, she won the Purpose Prize for social entrepreneurs who are 60 or older, and in 2008, she was elected an Ashoka fellow. The recognition brought much-needed publicity to her cause and gave her a community of other like-minded campaigners. But the milestone she values most is in the numbers: 76.8 million animals raised under the Certified Humane? program last year, up from the 143,000 animals certified in the organization's first year of existence.

????"That's what I consider success. I created a market for this type of product to show producers and suppliers that consumers want it. They individually can help make change," she says.