而立之年：理查德?布蘭森

出生日期：1950年7月8日

????早在創(chuàng)建航空公司或者對移動技術(shù)產(chǎn)生興趣之前，理查德?布蘭森就憑借與他人合辦的維珍唱片公司（Virgin Records）取得了成功。這家公司在上世紀(jì)七八十年代推出了性手槍（Sex Pistols）和文化俱樂部（Culture Club）等樂隊(duì)組合。他起初是雜志發(fā)行人和音樂唱片郵購分銷商，現(xiàn)在則執(zhí)掌一家擁有數(shù)百個不同業(yè)務(wù)的公司。

????“我不想過得太舒適。我喜歡努力地去爭取，看看我到底能做到些什么。我認(rèn)為，這種生活更加令人快樂，”布蘭森對作者理查德?約翰說。他把成功分為內(nèi)在和外在兩種。

????內(nèi)在成功或許就是你縮短了自己完成馬拉松的時間。外在成功或許就是（以布蘭森為例）執(zhí)掌大型風(fēng)險(xiǎn)投資公司，成為英國第四大富豪，同時還被女王伊麗莎白二世授予爵士頭銜。

????作者塔爾干說，雖然金錢獎勵可能是推動力，但金錢和權(quán)力其實(shí)只是達(dá)到目的的手段。這些東西使成功人士可以自由地決定如何支配自己的時間、住在哪里、過怎樣的生活和與誰共墜愛河。

????“成功對不同的人意味著不同的東西，”花費(fèi)15年時間就成功問題進(jìn)行采訪的理查德?約翰說。“向他們提出有關(guān)金錢的問題時，他們不是那么感興趣。但談到愛好時，他們就會容光煥發(fā)……我交談過的所有真正成功人士都熱愛他們所做的事情。”

30-something: Richard Branson

Born: July 8, 1950

????Long before he launched an airline or grew interested in mobile technology, Richard Branson made his mark with the music label he co-founded, Virgin Records, introducing groups like the Sex Pistols and Culture Club in the 1970s and 1980s. He began as a magazine publisher and mail order distributor of music records, and now heads a company with hundreds of different business lines.

????"I don't like to get too comfortable. I like to push and see what I'm capable of, and I think people get more satisfaction if they live their lives in that way," Branson told author St. John, who divides success into inward and outward categories.

????Inward success might be beating your personal time in a marathon. Outward success might be -- in Branson's case -- overseeing a venture capital conglomerate, being the fourth-richest U.K. citizen, and receiving a knighthood from Queen Elizabeth II.

????While financial rewards may seem to be a driving motivation, money and power are actually just a means to an end. Such things buy successful people the freedom to decide how they spend their time, where and how they live, and with whom to build relationships, says author Tulgan.

????"Success means different things to different people," says St. John, who spent 15 years interviewing people on success. "When you ask them about money, they're not that interested. The minute they talk about the passion, they light up ... I haven't talked to any really successful person who doesn't love what they do."