今年年初,特斯拉(Tesla)的股價飆升至6490億美元,超過全球七大汽車制造商的總市值,一些投資者相當興奮,其他投資者感到不安。即便首席執行官埃隆?馬斯克發出警告,現在該公司也完全能夠單獨歸入一類。
“我早就說過股價太高。”12月初,馬斯克說道。“但他們不聽我的。”
對于想模仿馬斯克成功的初創企業,還有努力尋求顛覆的傳統汽車制造商來說,針對未來電動汽車需求的擔心已經基本散去。正因為出現特斯拉現象,人們才達成共識,即電動汽車是不可否認的未來。
“現在市場更加認同電動汽車乃是大勢所趨。”管理約3700億美元的Baillie Gifford的投資經理邁克爾?派伊表示,該公司是特斯拉和中國電動汽車制造商蔚來的大股東之一。十年后回頭看,“現如今可能會成為電動汽車大普及的十年。”
發展到當前這一步,推動力量并不完全是特斯拉。針對傳統燃油車的法規更嚴格、購買電動汽車的支持增加、技術進步再加上規模效益,都推動更多消費者選擇電動汽車。不過還有兩個大問題:其他初創企業能否復制特斯拉的成功?電動汽車市場能否快速增長支持現有企業和初創企業?
“當前之所以出現種種泡沫,就是因為沒有人想錯過下一個特斯拉。”芝加哥地區專注能源投資的Volta Energy Technologies的首席執行官杰夫?張伯倫說,“問題是哪家公司可以成為下一個特斯拉?”就在特斯拉最近實現大規模量產并產生現金流之前不久,馬斯克還曾經表示公司面臨“致命的危險”。特斯拉成立了17年才剛達到目標,恰恰說明努力追趕的新進入者失敗風險很高。面臨如此高風險,一直質疑特斯拉的著名投資者略感安慰。著名的賣空者吉姆?查諾斯跟馬斯克“痛苦”地對賭了一年,如今轉而做空Nikola和其他估值過高的電動汽車公司。“我想提醒投資者,如果身處熱門領域一定要小心,因為支持者不僅可能吹捧無利可圖的企業,還有強推有欺詐行為的企業。”查諾斯在接受彭博電視臺(Bloomberg Television)采訪時說。
今年短短幾個月內,Nikola的暴漲暴跌就是警示。該公司由企業家特雷弗?米爾頓創立,目標是用電池和燃料電池取代大型車輛的柴油機,從而改變卡車運輸業。該公司還表示將建立氫氣站網絡,先期向客戶收取費用。
今年6月,Nikola與通用汽車(General Motors)的前副董事長領導的特殊目的收購公司(SPAC)合并上市。市場相當樂觀地認為,公司能夠獲得現金注入并開始制造卡車,市值一度超過福特。然而9月一名賣空者指出Nikola在技術上欺騙了投資者,股價應聲暴跌。公司否認造假。監管機構展開調查,之后米爾頓離開。
Nikola的崩潰并未影響其他家SPAC。2020年所謂的空白支票公司(空白支票公司,又稱特殊目的的收購公司——譯注)籌集到700億美元,比2019年增加五倍,至少有15家電動汽車公司已經上市或等候上市。Lordstown Motors就是公布計劃的公司之一,宣稱在2021年9月將開始生產電動皮卡Endurance,而Fisker旗下的Ocean SUV計劃于2022年面世。
“推特(Twitter)有些很有錢也很可靠的人聯系我,問我們有沒有興趣跟他們的SPAC合作。”加州電池公司Sila Nanotechnologies的首席執行官,曾經擔任特斯拉工程師的吉恩?貝爾迪切夫斯基說。在Nikola造假事件曝光后,10月初曾經給他發信息的空白支票公司董事會成員愈發積極。
2019年底,馬斯克證明自己不僅可以主宰新的電動汽車市場,還能夠順便賺點小錢,特斯拉股價也迅速走高。當時的特斯拉發展勢頭相當強勁,一方面中國加速生產Model 3,另一方面在加州則加速制造Model Y跨界車,目前已經連續五個季度實現盈利。
小鵬汽車也趕上了電動汽車股票大漲的熱潮。小鵬汽車總部位于廣州,創始人何小鵬也曾經創辦了中國最受歡迎的手機瀏覽器之一。今年8月赴美上市后三個月,股價幾乎翻了五倍。
小鵬的副董事長兼總裁顧宏地說:“過去五年里我們一直在談論滲透和增長目標,然而今年才真正出現爆炸式增長。人們對行業長期增長的信心日益增強。”
即便真如他所說,短期內小鵬在全球銷售排行榜也排不到很高的位置。彭博情報(Bloomberg Intelligence)的分析師估計,今年將交付約2.5萬輛P7轎車和G3 SUV。然而上個月小鵬市值還是達到530億美元,而福特(Ford)已經好幾年達不到該水平。到了12月,投資者對公司的預計是今年銷售每輛車對應約170萬美元市值。如果德國巨頭大眾汽車(Volkswagen)可以對應同樣倍數,市值將高達15.5萬億美元左右。然而大眾銷售每輛車只能夠對應約1萬美元市值。
說起汽車行業里估值受到二戰以來最嚴重沖擊的巨頭,還不只是大眾。4月,一些市場里汽車銷售幾乎全軍覆沒。到今年6月,汽車行業新增債務達720億美元。
面臨各種災難,電動汽車表現出色。油價暴跌并持續低迷并未造成影響。中國出臺了一系列措施支持汽車購買,德國和法國則開始提供補貼幫助制造商走出低迷。
“如果油價達到歷史低位、經濟嚴重衰退、汽車銷量暴跌以及所有其他因素都沒有影響到電動汽車的增長,就更難說什么因素才可以造成影響。”BloombergNEF的先進交通主管科林?麥克科拉徹說,“發展路徑越發清晰,所有可能導致情況偏離軌道的因素都未造成打擊,而是某種程度上推動反彈。”
本季度很可能是純電動和插電式混合動力汽車全球銷售首次達到100萬輛。要知道,2015年的電動汽車銷量才剛剛突破第一個百萬。目前,全球電動汽車的保有量即將突破1000萬大關。麥克科拉徹說:“數量級每上升一個臺階,就有更多人意識到轉變,電動汽車已經突破小眾圈層,獲得全民關注。”
在一定程度上,傳統汽車制造商也從電動汽車的需求激增方面受益,但今年只有少數汽車制造商股價出現明顯上漲。通用汽車和戴姆勒(Daimler)等企業奮力轉型也廣受贊譽,此前巨頭們花了一個多世紀才在傳統燃油車基礎上搭建好制造業、勞動力和零售方式。
去年11月通用汽車向投資者表示,到2025年將斥資270億美元引進30款電池驅動車型,預算增加了三分之一以上,股價也受到提振。但通用汽車收購一些凱迪拉克(Cadillac)的經銷商并不認同轉型,經歷了不少波折。
戴姆勒預計,到本世紀末,全球銷量一半以上都會是電動汽車,因此不得不克服工會反對將傳統燃油車產量削減70%。上個月,戴姆勒的一家動力系統工廠負責人轉投特斯拉,還引發工人集體抗議。
馬斯克可能有志占領戴姆勒的大本營德國和歐洲其他地區,但今年歐洲電動汽車市場之所以能夠第一次與中國匹敵,還是依靠傳統企業。在美國,通用和福特都在制造電動皮卡,成功地抵抗豐田(Toyota)和其他公司,守住這塊最賺錢的細分市場。
“我不會低估該領域的傳統代工商。”Aberdeen Standard Investments駐新加坡的投資經理克里斯蒂娜?翁表示,該公司管理約5630億美元的全球資產,其中也包括豐田。“如果擁有盈利且可以產生現金流的業務,就能夠用來投資新興業務,確實有助于平衡風險。”
汽車行業里,大眾的首席執行官赫伯特?迪斯對馬斯克和特斯拉最為支持且公開稱贊。2015年柴油機排放丑聞發生前他剛加入公司,此后一直主張轉型電動汽車。在上個月一場兩小時的簡報會上,大眾討論未來五年大額投資方向,期間提到31次特斯拉。
“我們認為特斯拉是非常重要的競爭對手”,因為馬斯克“真正拉動了整個行業,”上個月一次采訪中迪斯說,“他有軟件背景,還具有很多我們需要加強的能力。他是我們的參考。”
不過大眾今年推出極重要的新款電動汽車車型時,遇到了跟特斯拉類似的麻煩。當時大眾ID.3發布時遇到軟件問題,于是雇傭承包商在帳篷里修理數千輛電動后開蓋車,某些功能還沒有就緒就匆忙出售。此事讓人想起兩年前特斯拉的Model 3出廠前遇到問題時,在停車場搭起建筑匆忙修理的一幕。
盡管ID.3上市過程頗為曲折,但迪斯已經看到回報。11月,該款車的銷量超過了歐洲的其他電動汽車。Evercore ISI的分析師預測,在可以預見的未來,大眾和特斯拉將形成全球電動汽車市場雙寡頭壟斷。Baillie Gifford的派伊認為大眾準確把握了汽車業的發展方向。在他看來,很多傳統汽車制造商還沒有理清頭緒。
“如果40噸重的半掛卡車駛來,就別傻笑著躺在路中間了。”派伊說。即便是大眾之類“已經領悟關鍵的企業,要在規定時間內采取行動也仍然面臨挑戰。”(財富中文網)
譯者:馮豐
審校:夏林
今年年初,特斯拉(Tesla)的股價飆升至6490億美元,超過全球七大汽車制造商的總市值,一些投資者相當興奮,其他投資者感到不安。即便首席執行官埃隆?馬斯克發出警告,現在該公司也完全能夠單獨歸入一類。
“我早就說過股價太高。”12月初,馬斯克說道。“但他們不聽我的。”
對于想模仿馬斯克成功的初創企業,還有努力尋求顛覆的傳統汽車制造商來說,針對未來電動汽車需求的擔心已經基本散去。正因為出現特斯拉現象,人們才達成共識,即電動汽車是不可否認的未來。
“現在市場更加認同電動汽車乃是大勢所趨。”管理約3700億美元的Baillie Gifford的投資經理邁克爾?派伊表示,該公司是特斯拉和中國電動汽車制造商蔚來的大股東之一。十年后回頭看,“現如今可能會成為電動汽車大普及的十年。”
發展到當前這一步,推動力量并不完全是特斯拉。針對傳統燃油車的法規更嚴格、購買電動汽車的支持增加、技術進步再加上規模效益,都推動更多消費者選擇電動汽車。不過還有兩個大問題:其他初創企業能否復制特斯拉的成功?電動汽車市場能否快速增長支持現有企業和初創企業?
“當前之所以出現種種泡沫,就是因為沒有人想錯過下一個特斯拉。”芝加哥地區專注能源投資的Volta Energy Technologies的首席執行官杰夫?張伯倫說,“問題是哪家公司可以成為下一個特斯拉?”就在特斯拉最近實現大規模量產并產生現金流之前不久,馬斯克還曾經表示公司面臨“致命的危險”。特斯拉成立了17年才剛達到目標,恰恰說明努力追趕的新進入者失敗風險很高。面臨如此高風險,一直質疑特斯拉的著名投資者略感安慰。著名的賣空者吉姆?查諾斯跟馬斯克“痛苦”地對賭了一年,如今轉而做空Nikola和其他估值過高的電動汽車公司。“我想提醒投資者,如果身處熱門領域一定要小心,因為支持者不僅可能吹捧無利可圖的企業,還有強推有欺詐行為的企業。”查諾斯在接受彭博電視臺(Bloomberg Television)采訪時說。
今年短短幾個月內,Nikola的暴漲暴跌就是警示。該公司由企業家特雷弗?米爾頓創立,目標是用電池和燃料電池取代大型車輛的柴油機,從而改變卡車運輸業。該公司還表示將建立氫氣站網絡,先期向客戶收取費用。
今年6月,Nikola與通用汽車(General Motors)的前副董事長領導的特殊目的收購公司(SPAC)合并上市。市場相當樂觀地認為,公司能夠獲得現金注入并開始制造卡車,市值一度超過福特。然而9月一名賣空者指出Nikola在技術上欺騙了投資者,股價應聲暴跌。公司否認造假。監管機構展開調查,之后米爾頓離開。
Nikola的崩潰并未影響其他家SPAC。2020年所謂的空白支票公司(空白支票公司,又稱特殊目的的收購公司——譯注)籌集到700億美元,比2019年增加五倍,至少有15家電動汽車公司已經上市或等候上市。Lordstown Motors就是公布計劃的公司之一,宣稱在2021年9月將開始生產電動皮卡Endurance,而Fisker旗下的Ocean SUV計劃于2022年面世。
“推特(Twitter)有些很有錢也很可靠的人聯系我,問我們有沒有興趣跟他們的SPAC合作。”加州電池公司Sila Nanotechnologies的首席執行官,曾經擔任特斯拉工程師的吉恩?貝爾迪切夫斯基說。在Nikola造假事件曝光后,10月初曾經給他發信息的空白支票公司董事會成員愈發積極。
2019年底,馬斯克證明自己不僅可以主宰新的電動汽車市場,還能夠順便賺點小錢,特斯拉股價也迅速走高。當時的特斯拉發展勢頭相當強勁,一方面中國加速生產Model 3,另一方面在加州則加速制造Model Y跨界車,目前已經連續五個季度實現盈利。
小鵬汽車也趕上了電動汽車股票大漲的熱潮。小鵬汽車總部位于廣州,創始人何小鵬也曾經創辦了中國最受歡迎的手機瀏覽器之一。今年8月赴美上市后三個月,股價幾乎翻了五倍。
小鵬的副董事長兼總裁顧宏地說:“過去五年里我們一直在談論滲透和增長目標,然而今年才真正出現爆炸式增長。人們對行業長期增長的信心日益增強。”
即便真如他所說,短期內小鵬在全球銷售排行榜也排不到很高的位置。彭博情報(Bloomberg Intelligence)的分析師估計,今年將交付約2.5萬輛P7轎車和G3 SUV。然而上個月小鵬市值還是達到530億美元,而福特(Ford)已經好幾年達不到該水平。到了12月,投資者對公司的預計是今年銷售每輛車對應約170萬美元市值。如果德國巨頭大眾汽車(Volkswagen)可以對應同樣倍數,市值將高達15.5萬億美元左右。然而大眾銷售每輛車只能夠對應約1萬美元市值。
說起汽車行業里估值受到二戰以來最嚴重沖擊的巨頭,還不只是大眾。4月,一些市場里汽車銷售幾乎全軍覆沒。到今年6月,汽車行業新增債務達720億美元。
面臨各種災難,電動汽車表現出色。油價暴跌并持續低迷并未造成影響。中國出臺了一系列措施支持汽車購買,德國和法國則開始提供補貼幫助制造商走出低迷。
“如果油價達到歷史低位、經濟嚴重衰退、汽車銷量暴跌以及所有其他因素都沒有影響到電動汽車的增長,就更難說什么因素才可以造成影響。”BloombergNEF的先進交通主管科林?麥克科拉徹說,“發展路徑越發清晰,所有可能導致情況偏離軌道的因素都未造成打擊,而是某種程度上推動反彈。”
本季度很可能是純電動和插電式混合動力汽車全球銷售首次達到100萬輛。要知道,2015年的電動汽車銷量才剛剛突破第一個百萬。目前,全球電動汽車的保有量即將突破1000萬大關。麥克科拉徹說:“數量級每上升一個臺階,就有更多人意識到轉變,電動汽車已經突破小眾圈層,獲得全民關注。”
在一定程度上,傳統汽車制造商也從電動汽車的需求激增方面受益,但今年只有少數汽車制造商股價出現明顯上漲。通用汽車和戴姆勒(Daimler)等企業奮力轉型也廣受贊譽,此前巨頭們花了一個多世紀才在傳統燃油車基礎上搭建好制造業、勞動力和零售方式。
去年11月通用汽車向投資者表示,到2025年將斥資270億美元引進30款電池驅動車型,預算增加了三分之一以上,股價也受到提振。但通用汽車收購一些凱迪拉克(Cadillac)的經銷商并不認同轉型,經歷了不少波折。
戴姆勒預計,到本世紀末,全球銷量一半以上都會是電動汽車,因此不得不克服工會反對將傳統燃油車產量削減70%。上個月,戴姆勒的一家動力系統工廠負責人轉投特斯拉,還引發工人集體抗議。
馬斯克可能有志占領戴姆勒的大本營德國和歐洲其他地區,但今年歐洲電動汽車市場之所以能夠第一次與中國匹敵,還是依靠傳統企業。在美國,通用和福特都在制造電動皮卡,成功地抵抗豐田(Toyota)和其他公司,守住這塊最賺錢的細分市場。
“我不會低估該領域的傳統代工商。”Aberdeen Standard Investments駐新加坡的投資經理克里斯蒂娜?翁表示,該公司管理約5630億美元的全球資產,其中也包括豐田。“如果擁有盈利且可以產生現金流的業務,就能夠用來投資新興業務,確實有助于平衡風險。”
汽車行業里,大眾的首席執行官赫伯特?迪斯對馬斯克和特斯拉最為支持且公開稱贊。2015年柴油機排放丑聞發生前他剛加入公司,此后一直主張轉型電動汽車。在上個月一場兩小時的簡報會上,大眾討論未來五年大額投資方向,期間提到31次特斯拉。
“我們認為特斯拉是非常重要的競爭對手”,因為馬斯克“真正拉動了整個行業,”上個月一次采訪中迪斯說,“他有軟件背景,還具有很多我們需要加強的能力。他是我們的參考。”
不過大眾今年推出極重要的新款電動汽車車型時,遇到了跟特斯拉類似的麻煩。當時大眾ID.3發布時遇到軟件問題,于是雇傭承包商在帳篷里修理數千輛電動后開蓋車,某些功能還沒有就緒就匆忙出售。此事讓人想起兩年前特斯拉的Model 3出廠前遇到問題時,在停車場搭起建筑匆忙修理的一幕。
盡管ID.3上市過程頗為曲折,但迪斯已經看到回報。11月,該款車的銷量超過了歐洲的其他電動汽車。Evercore ISI的分析師預測,在可以預見的未來,大眾和特斯拉將形成全球電動汽車市場雙寡頭壟斷。Baillie Gifford的派伊認為大眾準確把握了汽車業的發展方向。在他看來,很多傳統汽車制造商還沒有理清頭緒。
“如果40噸重的半掛卡車駛來,就別傻笑著躺在路中間了。”派伊說。即便是大眾之類“已經領悟關鍵的企業,要在規定時間內采取行動也仍然面臨挑戰。”(財富中文網)
譯者:馮豐
審校:夏林
Tesla has thrilled some investors and jarred others by soaring to a valuation of as much as $649 billion, more than what the world’s seven largest carmakers were collectively worth at the beginning of this year. The company is now comfortably in a category by itself, defying even Chief Executive Officer Elon Musk’s warnings.
“I actually said the stock is too high a long time ago,” Musk said at the start of December. “But they didn’t listen to me.”
For startups aiming to mimic Musk’s success and for traditional carmakers struggling to disrupt themselves, most lingering doubts about future demand for electric vehicles have dissipated. Thanks in large part to the Tesla phenomenon, a consensus has emerged that they are undeniably the future.
“What you’ve had is a greater realization of the inevitability” of EVs, said Michael Pye, an investment manager at Baillie Gifford, which oversees about $370 billion and is one of the biggest shareholders of both Tesla and China-based EV maker Nio. Ten years from now, “it’s likely we’ll look back on this as the electric decade.”
Tesla alone has not brought the world to this point. A mix of stricter regulations against internal-combustion cars, increased support for plug-in vehicle purchases, improvements in technology and benefits of scale have led more consumers to embrace electrics. Still, two big questions remain: Can any other startup meaningfully replicate Tesla’s success? And will the EV market grow quickly enough to support both incumbents and startups?
“A reason all the current frothy action is happening is no one wants to miss the next Tesla,” said Jeff Chamberlain, CEO of Volta Energy Technologies, a Chicago-area fund that focuses on energy investments. “The question is, which one is the next Tesla?” Musk himself has described Tesla as having been “in mortal danger” before only recently pulling off a combination of high-volume manufacturing and cash generation. The time it took the 17-year-old company to get there suggests a high risk of failure for newer entrants trying to catch up. That risk is giving prominent investors who doubted Tesla a shot at redemption. Famed short seller Jim Chanos, who has had a “painful” year wagering against Musk, is betting that Nikola and other EV companies riding Tesla’s coattails are overvalued. “I would tell investors, if you’re in a hot area, be careful, because that’s an area in which promoters will try to foist off not only unprofitable but fraudulent businesses,” Chanos told Bloomberg Television.
The dramatic rise and fall of Nikola over just a few months was this year’s cautionary tale. The company founded by entrepreneur Trevor Milton set out to transform the trucking industry by replacing the diesels in big rigs with batteries and fuel cells. It also said it would build a hydrogen-station network and charge customers upfront for refueling.
In June, Nikola went public by merging with a special purpose acquisition company, or SPAC, led by a former vice chairman of General Motors. Optimism that the infusion of cash would help the startup begin to produce trucks briefly sent its valuation soaring past Ford’s. The stock collapsed by September after a short seller claimed Nikola had deceived investors about its technology; the company has denied this. Regulators opened investigations, and Milton left the company.
Nikola’s breakdown hasn’t deterred other SPACs. The so-called blank-check firms have raised $70 billion in 2020 — a fivefold increase from 2019 — and at least 15 EV companies have been taken public or have listings pending. Those that already made their debut include Lordstown Motors, which has said it will begin producing its Endurance electric pickup in September 2021, and Fisker, whose Ocean SUV is planned for 2022.
“I have had very credible people, with very large sums of money, DM me on Twitter to see if we’d be interested in working with their SPAC,” said Gene Berdichevsky, CEO of Sila Nanotechnologies, a California-based battery company, and ex-Tesla engineer. The blank-check company board member who messaged him reached out in early October, after Nikola’s implosion.
Tesla shares started their meteoric rise in late 2019, when Musk proved he could not only dominate the nascent EV market but also make a small amount of money in the process. The company got on a roll by accelerating production of Model 3 sedans in China and Model Y crossovers in California and has now recorded five consecutive quarterly profits.
Companies getting in on the coinciding EV stock-buying bonanza include XPeng, the Guangzhou-based company co-founded by He Xiaopeng, the billionaire behind one of China’s most popular mobile browsers. Within three months after its U.S. listing in August, the stock almost quintupled.
“We have been talking about our goals of penetration and growth for the past five years,” said Brian Gu, the vice chairman and president of XPeng. “Yet we hadn’t seen the real explosion until this year. There’s an increased confidence in the industry’s long-term growth.”
Even so, XPeng won’t appear high up on global sales charts anytime soon. Bloomberg Intelligence analysts estimate the company will deliver about 25,000 P7 sedans and G3 SUVs this year. Its market cap still managed to reach $53 billion last month, a valuation Ford hasn’t seen in several years. Entering December, investors were awarding the company about $1.7 million of market cap per vehicle it’s expected to sell this year. If the same multiple were applied to Volkswagen, the German giant would be worth about $15.5 trillion. Instead, it’s being valued at about $10,000 per vehicle.
VW wasn’t alone in watching its valuation take a hit from the biggest disruption to auto-industry output since World War II. Vehicle sales in some markets were almost completely wiped out for the month of April. By June, the industry had taken on $72 billion of new debt to cope.
But amid all the carnage, EVs outperformed. It hasn’t mattered that the price of oil crashed and remains depressed. China stepped in with a series of measures that supported plug-in car purchases, while Germany and France started offering subsidies to help boost automakers out of their slump.
“If historically low oil prices, a major economic downturn, a plunge in auto sales and all these other factors didn’t derail the growth, it gets harder to see what does,” said Colin McKerracher, head of advanced transport for BloombergNEF. “The trajectory is getting clearer and clearer, and all these factors that might have derailed things are sort of bouncing off and not landing a blow.”
The current quarter may well be the first ever in which automakers sell 1 million fully electric and plug-in hybrid vehicles worldwide. It took the industry until 2015 to get its first million on the road. The global fleet is now about to cross the 10 million mark. “Each order of magnitude, a different number of people become aware that this shift is happening,” McKerracher said. “EVs have become part of the general consciousness instead of the consciousness of a small number of people who care about them.”
Conventional carmakers are benefiting somewhat from the bump in EV demand, too, but only a handful have seen their shares rise meaningfully this year. Companies including GM and Daimler are getting credit for undergoing metamorphoses, though they have spent more than a century basing manufacturing, labor and retailing practices on the internal-combustion engine.
GM’s stock got a boost when it told investors in November that it would spend $27 billion introducing 30 battery-powered models by 2025, increasing its budget by more than a third. But it’s going through an awkward process of buying out some Cadillac dealers that aren’t on board with the shift.
Daimler, which envisions more than half of its global sales being electrified by the end of the decade, will have to overcome labor-union opposition to shrinking its variations of combustion engines by 70%. Workers protested last month after the leader of a powertrain plant Daimler is retooling for EVs left the company for Tesla.
Musk may have ambitions to dominate Daimler’s home market of Germany and the rest of Europe, but the growth that has the region rivaling China for the first time this year has been driven by incumbents. In the U.S., GM and Ford have electric pickups in the works and have successfully defended that segment — far and away their most lucrative — from Toyota and others.
“I would not underestimate traditional OEMs in this area,” said Christina Woon, a Singapore-based investment manager at Aberdeen Standard Investments, which manages about $563 billion in global assets, including Toyota shares. “Having an existing business that’s profitable and that has cash flows that you can use to invest in a new or emerging business — that does help to balance out that risk.”
No automotive CEO has been as supportive and openly admiring of Musk and Tesla as VW’s Herbert Diess. He joined the company just before its 2015 diesel-emissions scandal and has remained consistent in his message about and moves toward electrification. During a two-hour briefing last month on the massive spending VW has planned for the next half-decade, Tesla’s name came up 31 times.
“We think it’s a very important competitor” because Musk is “really pulling the industry,” Diess said in an interview last month. “Coming from a software background, he has capabilities which we still have to build up. He’s a reference for us.”
But VW unintentionally echoed a troubling time for Tesla when launching a crucial new electric model this year. When software issues plagued the launch of the German carmaker’s ID.3, it hired a contractor to fix thousands of the electric hatchbacks in a tent, then rushed them to sale before some features were ready. The episode was reminiscent of when Tesla erected a structure in its parking lot two years ago during its struggle to get Model 3 sedans out the factory door.?
As rough as the ID.3 launch was, Diess is starting to see some payoff. The car outsold all other EVs across Europe in November. Analysts at Evercore ISI predict that VW and Tesla will form a global EV duopoly for the foreseeable future. Baillie Gifford’s Pye credits VW for grasping where the industry is headed. In his view, too many of its peers still don’t.
“If you’re about to be run over by a 40-ton semi, don’t lie down in the middle of the road and smile,” Pye said. Even for those who “have got the gist of that,” like VW, “whether they’re able to act on it or not within the required time frame is more challenging.”