Facebook將加密貨幣錢包Calibra更名為Novi
Jeff John Roberts
2020-05-27
圖片來源：GettyImages
本周二上午，Facebook宣布，將重命名其Libra加密貨幣項目的關鍵組成部分。該公司希望于今年年底推出數字錢包，并將其命名為“Novi”，而非“Calibra”。
PayPal前總裁大衛?馬庫斯是Libra的負責人，他表示，“舊名字Calibra有點太像Libra了。”
Facebook計劃創建一個基于區塊鏈技術的全球支付服務系統，錢包服務是該計劃中的關鍵組成部分。Calibra/Novi是專為Libra打造的數字錢包。
Facebook去年6月宣布Libra，表示有望于2019年推出其加密貨幣。此后，Libra項目受到來自政界和監管機構等多方面的阻力，導致一些知名合作伙伴都退出Libra，包括Visa、Stripe和PayPal等。
最近，Libra又恢復了一些勢頭，將電子商務巨頭Shopify列入合作伙伴名單。Libra加密貨幣項目現在將支持多種版本的數字貨幣，這是為了安撫監管機構而做出的部分改變。Facebook也放棄了將Libra轉變成一個類似比特幣的分散網絡的計劃，承諾將對其嚴格管控。
2019年，Calibra曾因類似標識，被手機銀行開發商Current起訴商標侵權。Novi的標識明顯不同于Current與 Calibra。大衛?馬庫斯稱，Novi是拉丁語“novus”（新的）和“via”（方式）的組合詞。
據悉，Facebook和Current在本月早些時候就涉嫌商標侵權案達成了和解。
Facebook的一位發言人在《財富》采訪中沒有說明名字的變更是否與此前的商標問題有關。相反，這位發言人稱，新名字是為了避免Calibra與Libra的混淆。（財富中文網）
編譯：于佳鑫
Facebook將加密貨幣錢包Calibra更名為Novi
作者：Jeff John Roberts
引導語：公司發言人稱，新名字是為了避免Calibra與Libra的混淆。
本周二上午，Facebook宣布，將重命名其Libra加密貨幣項目的關鍵組成部分。該公司希望于今年年底推出數字錢包，并將其命名為“Novi”，而非“Calibra”。
PayPal前總裁大衛?馬庫斯是Libra的負責人，他表示，“舊名字Calibra有點太像Libra了。”
Facebook計劃創建一個基于區塊鏈技術的全球支付服務系統，錢包服務是該計劃中的關鍵組成部分。Calibra/Novi是專為Libra打造的數字錢包。
Facebook去年6月宣布Libra，表示有望于2019年推出其加密貨幣。此后，Libra項目受到來自政界和監管機構等多方面的阻力，導致一些知名合作伙伴都退出Libra，包括Visa、Stripe和PayPal等。
最近，Libra又恢復了一些勢頭，將電子商務巨頭Shopify列入合作伙伴名單。Libra加密貨幣項目現在將支持多種版本的數字貨幣，這是為了安撫監管機構而做出的部分改變。Facebook也放棄了將Libra轉變成一個類似比特幣的分散網絡的計劃，承諾將對其嚴格管控。
2019年，Calibra曾因類似標識，被手機銀行開發商Current起訴商標侵權。Novi的標識明顯不同于Current與 Calibra。大衛?馬庫斯稱，Novi是拉丁語“novus”（新的）和“via”（方式）的組合詞。
據悉，Facebook和Current在本月早些時候就涉嫌商標侵權案達成了和解。
Facebook的一位發言人在《財富》采訪中沒有說明名字的變更是否與此前的商標問題有關。相反，這位發言人稱，新名字是為了避免Calibra與Libra的混淆。（財富中文網）
編譯：于佳鑫
Facebook rebrands cryptocurrency wallet ‘Calibra’ to ‘Novi’
Facebook announced on Tuesday morning it has renamed a key component of its ambitious cryptocurrency project known as Libra. Henceforth, the company's digital wallet, which it hopes to launch late this year, will be known as "Novi" rather "Calibra."
David Marcus, a former President of PayPal who now heads up Libra, stated in a Facebook post that "the old name was a little too close to the name of the Libra."
The wallet service in question is a critical part of Facebook's plan to create a new global payment service based around blockchain technology. While the Libra network is being developed in such a way that anyone can build a compatible wallet, the Calibra/Novi wallet will be the default offering—meaning that it will be the one likely embraced by Facebook's billions of users.
Facebook announced the Libra network last June with hopes of launching its cryptocurrency in 2019, but the project soon became mired in political and regulatory controversy, leading a number of high profile partners—including Visa, Stripe and PayPal—to cut ties.
More recently, Libra has regained some momentum, adding e-commerce giant Shopify to its list of partners. Facebook appears also to have partially placated regulators by changing Libra from a single global currency to a series of national cryptocurrencies. It has also stepped back from its initial plan to turn Libra into a decentralized network akin to Bitcoin, and instead pledged to make it more tightly controlled.
The move to rebrand Calibra also follows complaints in 2019 by a banking startup called Current, which pointed to notable similarities in the logos of the two brands. In the case of Novi, which Marcus says is a portmanteau of the Latin words "novus" (new) and "via" (way), its logo is clearly distinct from both Current and Calibra:
Court records suggest that Facebook and Current settled a legal case over alleged trademark infringement earlier this month.
In response to a query from Fortune, a Facebook spokesperson did not address whether the name change was informed by trademark issues. Instead, the spokesperson said the new name was intended to avoid confusion between Calibra and Libra.
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