自2008年成立以來，愛彼迎（Airbnb）就改變了環球旅行的方式。這家如今估值達到數十億美元的公司讓各國的房東搖身變成小型旅館的經營者，他們可以讓客人在多余的房間過夜，或是把整間房屋出租一陣子。

根據愛彼迎的數據，迄今為止，該公司已經幫助超過1.6億游客在190個國家的300多萬間房屋中住宿。

不過，這些房東能掙到多少錢呢？根據Priceonomics的數據，愛彼迎的房東平均每個月能得到924美元，比其他零工平臺的經營者都多。

Priceonomics的報告表示：“愛彼迎的房東收入幾乎是其他工作者的三倍。普通任務服務平臺TaskRabbit的工作者名列第二，他們的平均收入為每月380美元。”不過報告也指出，愛彼迎房東的收入差別很大，有些房東每個月能掙超過1萬美元，另一些則不足200美元。

雖然有著如此大的差異，但每個月收入超過500美元的愛彼迎房東依舊達到了近50%。那么，愛彼迎的房東應該如何挖掘他們的賺錢潛力呢？

用漂亮的照片展示自己的家

自稱每年能通過愛彼迎掙得10萬美元的房東斯科特?薩特福德對Fast Company表示：“照片是給度假房屋做宣傳的最重要途徑。我會把自己的房間分享給所有人，無論他們是來自美國中西部的退休員工，還是外國背包客，甚至是美國橄欖球聯盟（NFL）的四分衛或星巴克（Starbucks）的總裁。”

在照片中凸顯你家里的各種獨特之處，你提供的便利設施，還可以加上一些客人可以從你這里前往的當地名勝。

定價要實惠

Fast Company指出，你的房子不是傳統賓館，所以不要像賓館那樣定價。

愛彼迎的超級房東加里?貝爾切爾在接受Fast Company采訪時表示：“把你的房子以三倍的價格租上三分之一的時間，還是以普通價格一直租出去，哪種更好？答案是后者，因為人們喜歡省錢。所以他們會住在你價格實惠的房子里，并在離開時給你好評。之后你就有了一堆好評。好評是唯一能降低居住在陌生人家里的風險的參考因素。”

不要忘記細節

在客人留宿期間，提供一切他們所需，包括小型洗漱包、毛巾、娛樂設備，甚至當地的葡萄酒，或是鄰居烤制的一些甜點，從而確保良好的體驗。

正如貝爾切爾所說：“有些朋友認為我們這樣做很瘋狂，但說真的，不費什么勁，花上10美元，就能收入200到300美元，何樂而不為呢？”（財富中文網）

本文最初登載于TravelandLeisure.com

譯者：嚴匡正

Airbnb has changed the way the world travels since its launch in 2008. The company, which is now valued well into the billions, has helped homeowners across the globe become mini-hoteliers, allowing guests to stay overnight in an extra room, or take over their entire home for a set period of time.

To date, the company has helped book more than 160 million guests for its more than three million listings in 190 countries, according to Airbnb’s own statistics.

But just how much are all those hosts actually making? According to Priceonomics, hosts on Airbnb are earning more than anyone else in the gig economy and are raking in an average of $924 a month.

“Airbnb hosts make nearly three times as much as other workers,” Priceonomics reported. “Workers at the general task-service platform, TaskRabbit, rank second at $380 per month.” But as it noted, Airbnb earnings can range drastically, with some hosts making more than $10,000 per month, while others make less than $200.

Still, even with the wild discrepancies, nearly 50 percent of all Airbnb hosts make more than $500 per month. So, how can all Airbnb hosts max out their earning potential?

Take beautiful photos to showcase your home

“Photographs are the single most important factor for marketing a vacation property,” Scott Shatford, an Airbnb host who claims to make $100,000 a year off the service, told Fast Company. “I was sharing my home with everyone from Midwest retirees, to international backpackers, even an NFL quarterback and a president at Starbucks.”

In the photos, highlight anything unique about the home, all the amenities you offer, and perhaps a few local attractions people can get to from your listing.

Keep your prices realistic

You’re not a traditional hotel, Fast Company notes, so don’t try to price yourself like one.

“Is it better to rent your place a third of the time at three times the price, or is it better to rent it all the time at one third of the price? The answer is the latter, because people like to save money," Airbnb Superhost Gary Bearchell told Fast Company. “So they stay at your reasonably priced cabin. And then they leave you a nice review. And then you have a whole bunch of nice reviews. And the reviews are the only thing that takes away the risk of staying at a stranger’s house.”

Don’t forget the little things

Ensure a great guest experience by providing your customers with everything they will need during their stay, including mini toiletries, towels, entertainment, and maybe even a bottle of wine local to your area or a sweet treat from your neighborhood bakery.

As Bearchell said, “Friends thought we were crazy for doing that, but really, what’s $10 when you’re pocketing $200 to $300 for very little work?”

This article originally appeared on TravelandLeisure.com