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從藝術品銷售解讀西班牙經濟

從藝術品銷售解讀西班牙經濟

Ian Mount 2014-03-06
西班牙泡沫經濟的破滅對藝術行業打擊沉重,后續影響甚至持續到了今年的馬德里國際當代藝術展。明顯的證據是,藝術品消費領域的中產階級群體正在逐步萎縮,因為這個群體在金融危機中遭受的沖擊最嚴重。因此,西班牙的藝術品交易行業被迫開始將工作重心從本土轉向了國際市場。

????“自從卡洛斯開始主管展會后,ARCO有了巨大的進步,變得非常國際化。來的人不只有歐洲的收藏家,甚至連拉丁美洲和美國的收藏家都來了,”澳大利亞克林星格畫廊(GalerieKrinzinger)的托馬斯?克林星格說道。據他說,他已經以30,000到50,000歐元的價格賣出兩件畫作了。

????某些闊綽的西班牙買家似乎也在回歸。

????據紐約馬爾伯勒畫廊(Marlborough Gallery)特殊項目主管瑪西婭?蓋爾?萊文說,這家畫廊已向西班牙和美國收藏家售出了4件價格在100,000 歐元左右的胡安?赫諾維斯的作品和2件價格在200,000歐元左右的馬諾洛?巴爾德斯的作品。她說:“雖然發生了危機,但我們有知名畫家的作品,西班牙人不會不買。因此經濟危機對我們沒有造成多大影響。”由于馬爾伯勒畫廊對西班牙的“流感”具有“免疫性”,因此,據畫廊董事長皮埃爾?萊瓦伊所說, 2012年參加ARCO的畫廊很多都損失慘重,但這一年,馬爾伯勒畫廊的表現卻“出奇的好”。

????據《觀察家報》稱,經濟危機后的幾年,國際上的有錢人無疑變得更有錢了。而馬爾伯勒畫廊是高端藝術品市場的巨頭,它“實際上發明了現代藝術品市場”。然而,這個說法對于藝術界的中產階級來說并不適用。像在世界其它地區一樣,這個階層總是受到排擠。

????西班牙圣塞巴斯蒂安Altxerri畫廊主管胡安?伊格納西奧?加西亞?貝利利亞說:“專業人士和富豪一般在展會頭幾天到來,而且一出手就是大手筆。如果你的身家只是從5000萬歐元變成了4000萬歐元,不會有什么變化。但是,周末來的中產階級顧客一般只會花4,000到5,000歐元購買藝術品,這個消費群體受經濟危機的影響最大。”

????中產階級消費群體的消失讓畫廊經理人傷心不已,Galería Nieves Fernández畫廊的伊多婭?費爾南德斯就是一個例子。經濟危機之前,中產階級人士經常會在周末到展會上選購藝術品。

????“過去年輕的專業人士會將800歐元用來買藝術品而不是電視,但現在這個市場消失了,”費爾南德斯說。我們采訪她的第一天,她賣出了三幅作品,價格在2,000至14,000歐元之間。“如果市場還在,我們可能已經拓寬它了。但現在市場消失了。真是可惜,我們當時已經把藝術品消費變成普通消費了。”

????然而情況似乎在變好,她說。“今年到現在,我們已經賣了兩幅畫給西班牙收藏家,所以算起來,”她笑著說。“我們在西班牙國內的銷量已經翻倍了。”(財富中文網)

????譯者:朱毓芬/汪皓

????

????"Since Carlos has run the fair, it's made an enormous step forward. It has become so international. Not just European collectors, but ones from Latin America and the U.S.," said Thomas Krinzinger of Austria's Galerie Krinzinger, who noted that he'd already sold two pieces for between 30,000 and 50,000 euros.

????And it seemed that even some wealthy Spanish buyers had returned.

????Marcia Gail Levine, special projects director at New York's Marlborough Gallery, said that the gallery had already sold four pieces by Juan Genovés for around 100,000 euros and two byManolo Valdés for some 200,000 euros to Spanish and American collectors. "Even though there was a crisis, there are certain artists we have that people in Spain were buying. We weren't hit that bad," she said. To drive home Marlborough's immunity to Spanish flu, gallery president Pierre Levai added that ARCO's generally bad 2012 was an "exceptionally good" year for Marlborough.

????To be sure, the international rich have only grown richer in the post-crisis years, and Marlborough is a high-end giant that "virtually invented the modern art market," according toThe Observer. The story is not the same for the middle class of the art world, which, just like the middle class elsewhere, has been squeezed.

????"The professionals and the rich come the first days to make big buys. If you have 50 million euros and it goes to 40 million, it doesn't change anything. But on the weekend, the people pay 4,000 to 5,000 euros to buy something. That wave is more affected by the crisis," said Juan Ignacio García Velilla, director of the Altxerri gallery in San Sebastián, Spain.

????Idoia Fernández of Galería Nieves Fernández, for one, was saddened by the disappearance of the middle-class buyers who used to buy art at the fair on weekends.

????"The market of younger professionals who would buy art instead of a 800 euro TV has disappeared," said Fernández, who had sold three pieces valued between 2,000 and 14,000 euros when we talked the first day. "We'd extended the market to them in Spain, but it's disappeared. Which is a shame. We had made buying art much more normal."

????Still, things seemed a little brighter, she said. "This year, we've already sold two pieces to Spanish collectors," she said with a laugh. "So we've doubled our Spanish sales."

????

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