風(fēng)投基金首次募資實戰(zhàn)寶典
最后一點是聯(lián)合投資的機會,這也是讓天使投資人參與其中的關(guān)鍵因素之一。說實話,投資于一只基金有點兒乏味。還記得趣味對富人來說有多重要嗎?把自己的錢交給別人打理會讓他們感到興奮——特別是把資金用于風(fēng)投這樣令人激動而又尖端的資產(chǎn)。如果打算從個人投資者那里籌集資金,你就得找到讓他們?nèi)牖锏霓k法。為了讓投資變得更有意思,我采取的辦法是過度溝通以及分享我的投資進(jìn)展。實際上,所有的投資者不僅能定期收到我的消息,我還為他們建立了一個有限合伙人組,這樣他們就能相互交流,分享其他機會和行業(yè)新聞。這些投資者在我舉辦的年會上都有機會和更多投資對象溝通。隨后,他們?yōu)槲业幕鹛峁┑馁Y金數(shù)額最終達(dá)到了近200萬美元。要想辦法讓那些能夠鼓舞人心的創(chuàng)始人出現(xiàn)在你的有限合伙人面前。 ????實際情況證明,聯(lián)合投資對人們有吸引力。我介入的時間很早,足以讓我和所有希望緊隨我之后介入的天使投資人分享這些機會。如果你能為別人呈上一項精挑細(xì)選而且無費用無利息的投資,你在有限合伙人領(lǐng)域就有了一個永遠(yuǎn)的朋友。幸運的是,我有機會讓一部分最大的投資者參與到了一些業(yè)績最好的投資之中,比如手機軟件開發(fā)商Tinybop、家用安保設(shè)備制造商Canary和3D打印軟件開發(fā)商Floored。 ????最后,這是一條漫長的路,但它非常值得,特別是考慮到它恰恰讓我到達(dá)了自己的目的地。就好像有人一想到管理風(fēng)投基金和成為風(fēng)投人士就激動不已,但實際上并沒有花一點時間來真正評估一下這是不是他們想要的生活。 ????人必須有自知之明。我知道自己不是企業(yè)家。我知道我不想建立一家大公司,也不想雇傭許多員工。我知道,和大公司相比我的投資回報并不起眼——要等到投資實現(xiàn)收益,而且總是要扣除成本。由此賺到的錢不足以讓我買下紐約大都會棒球隊,但和杰出的創(chuàng)始人一起工作讓我激動不已,有這么優(yōu)秀的支持者讓我感到慶幸。我不太在乎賺錢多少。我在乎的是人,是創(chuàng)造力和靈感。我在乎的是紐約,我為布魯克林感到驕傲。加油,布魯克林籃網(wǎng)隊!(財富中文網(wǎng)) ????查理·奧唐奈是風(fēng)投公司Brooklyn Bridge Ventures的負(fù)責(zé)人,在紐約市從事極早期投資。他定期在博客網(wǎng)站This is going to be BIG!上發(fā)表文章。 ????譯者:Charlie ????? |
????Lastly, and this was a key factor for getting angel investors on board, was the opportunity for co-investing. Investing in a fund, to be honest, is kind of boring. Remember how important interestingness was to the wealthy? Who gets excited about handing their money to someone else--especially in an inspiring and cutting edge asset class like venture capital? If you're going to raise from individuals, you need to find ways of bringing them into the fold. I try to make it more interesting by being overly communicative and sharing my deal flow. In fact, all my investors not only hear from me regularly, but they're on a group LP list where they can talk to each other, and share other opportunities or industry news. My existing investors topped off the fund to the tune of nearly $2 million at the end after they had an opportunity to interact with more of the companies at my annual meeting. Find a way to get your inspiring founders in front of your LPs. ????Co-investing turned out to be an attractive offer to people. I was getting early enough into deals that I could share these opportunities with any potential angels that wanted to come in side by side. If you can hand someone a vetted stream of no-fee/no-carry deals for them to look at on their own, you've made a friend for life in the LP world. Luckily, some of my best performing deals, like Tinybop, Canary, and Floored, are ones where I was able to bring some of my largest investors in with me side by side. ????In the end, it was a long road, but well worth it--especially given that this is exactly where I want to be. It feels like people get excited about the idea of running a venture fund and being a VC, but don't actually take the time to really evaluate whether it's a life they want. ????You have to know yourself. I know I'm not an entrepreneur. I know I don't want to build a big firm and hire lots of people. I know the pay isn't what it would be compared to a larger firm--until the deals pay off and the carry kicks in anyway. I'm not going to make enough money doing this to buy the Mets, but I'm thrilled that I get to work with great founders and I'm lucky to have such great backers. I don't much care about that. I care about people, creativity, and inspiration. I care about New York and I'm psyched about Brooklyn. Go (Inter)Nets! ????Charlie O'Donnell manages Brooklyn Bridge Ventures, working on very early-stage investments in the New York City area. He blogs regularly at This is going to be BIG! ???? |