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5大跡象:風投其實沒那么喜歡你

5大跡象:風投其實沒那么喜歡你

Elad Gil 2012年08月02日
假定你是個創業者,正在進行第一輪私募融資,你需要判斷哪個潛在投資者值得關注。很多風投公司要過很久才對你說“不”,而你不應該傻傻地等待他們自己退出。

????就像約會一樣,有的人對你的喜歡溢于言表,有的人則全無興趣。最煩人的就是那些模棱兩可的家伙(不幸的是,大多數風投恰好就是這種做派)。下面我會告訴你風投對你不感興趣的種種跡象。如果發現這些跡象,你就可以放棄了,別再浪費時間去追逐他們:

1. 會面結束時沒有提出下一步的計劃。

????對你感興趣的風投通常在會面結束時會提出具體的后續步驟。比如:“這周晚些時候和其它合伙人見個面怎么樣?”或者“周三前我會和你聯系,跟進討論我所需要的數據和后續步驟?!?/p>

????如果不感興趣,風投就不會給出具體提議,而只是泛泛而談,比如“我們一定會保持聯系,我很欣賞你們,也很欣賞你們的想法。”說得好聽,但其實是拒絕你了。

2. 不停索要數據,但沒有任何個人跟進。

????最含糊的情形就是索要數據但卻沒有進一步的會面。有時候這是合理的要求,風投經理需要用數據來鼓動合伙人來支持你的公司。但不幸的是,常常也有人只是想盜取你的經驗,而沒有真正的投資興趣。小心那些反復索要數據,卻從不提出進一步會面或者明確步驟的家伙。如果碰到這種無賴,揮一揮衣袖,別再給他任何內部消息。

3. 只有初級助理和你接洽。

????在合伙人參與會面前,有些公司會讓助理篩選投資交易。如果你從一開始就能和合伙人直接聯系,你應該保持聯系。如果不幸被轉手給助理,而會面后也沒有合伙人和你聯系,那么這家風投對你確實不感興趣。

4. 未能及時回復電郵。

????如果風投對你感興趣,她會優先回復你的電郵。也就是說大多數時候你會當天收到回復。如果她總是拖到一周后才回郵件,那她對你確實不感興趣。

5. 沒有試圖向你推銷她的公司。

????在會面的最后5分鐘里,如果風投沒有試圖向你推銷她的公司,或者為你提供引薦或其它幫助,那她對你確實不感興趣。

????埃拉德?吉爾是地理定位服務公司Mixer Labs的共同創始人兼首席執行官,該公司已被Twitter收購(Elad Gil現任Twitter戰略顧問)。

????It's just like in dating, some people are obviously into you, some clearly not. But it is the ambiguous people who are the killer (and unfortunately, often the majority of VCs). Below are some signs a VC just isn't that into you. If you see them, you may want to drop the VC from consideration and not waste precious cycles chasing them down:

1. Does not suggest next steps at the end of your meeting.

????A VC who is interested in your company will usually define specific next steps at the end of the meeting. For example: "Why don't I get you together with 2-3 of my other partners later this week?" or "I will follow up with you quickly by Wednesday and we can discuss the data I need and next steps."

????An uninterested VC will not suggest anything tangible to happen but will talk more in vague generalities like "We should definitely keep in touch on this - I love you guys and your model." This is a no, even though it sounds sort of like a yes.

2. Makes endless data requests, without any in-person follow up set up.

????The most ambiguous situation is the data request without any further in-person meetings. In some cases, this is a legitimate request so the VC can quote data to get their partners interested in backing your company. Unfortunately, it's also often be a way for a VC to learn of your experiences without any real investment interest. Beware of multiple data requests without any future meetings or clear next steps defined! If this happens, you should stop sending inside information to this troll and move on.

3. Only has you deal with a junior associate.

????Some firms use associates to screen their deals before a partner meets with your company. If you can get to a partner directly from day one, you should. If you are passed on to an associate and never hear from a partner after meeting with the associate, the VC just isn't that into you.

4. Is not responsive to your emails.

????If a VC is into you she will prioritize your emails for reply. This means you should hear back on most emails within the same day. If it takes a VC more then a week to reply to most of your emails, she just isn't that into you.

5. Does not try to sell you on her firm.

????If the VC does not spend the last 5 minutes trying to sell you on her firm, or offer introductions or help, she may not be that into you.

????Elad Gil was co-founder and CEO of Mixer Labs, which was acquired by Twitter (where he currently serves as a strategy advisor).

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