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4. 進駐行業(yè)社交網(wǎng)站

????登錄商務(wù)社交網(wǎng)站LinkedIn，為網(wǎng)友答疑解惑，這并不是在網(wǎng)上吸引潛在客戶的唯一方式。紐約市場營銷公司PropelGrowth主要關(guān)注資本市場的客戶。公司創(chuàng)始人坎迪斯?艾德琳稱，加入專業(yè)的網(wǎng)絡(luò)社區(qū)，例如交易網(wǎng)站TabbFORUM（她在該網(wǎng)站發(fā)表評論文章），幫助她擴大了公司在潛在客戶中的知名度。2009年至2010年，公司的營收增長了97%。

4. Explore social network niches

????Answering questions on LinkedIn isn't the only way to attract prospects online. Candyce Edelen, founder of PropelGrowth, a New York City marketing firm focused on clients involved in capital markets, says that participating in specialized web communities -- like the trade site TabbFORUM, where she publishes commentary -- has helped her raise her profile among prospects. The firm saw revenue growth of 97% from 2009 to 2010.