財富美國500強20大盈利明星
Tom Ziegler/ Daniel Roberts/ Colleen Leahey
2013-05-15
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可口可樂 |
Coca-Cola |
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????2012年《財富》500強排名：第57位 ????2012年利潤（單位：百萬美元）：9,019 ????毫無疑問，美國人喜愛蘇打水，但在2012年這個興趣變得不那么強烈了——而且歐洲的可口可樂銷量也出現下降。這家飲料公司通過進軍俄羅斯和土耳其等新興市場抵消了歐美市場銷售額下滑的影響。2012年，公司實現利潤90億美元，增長了5%，主要是受可口可樂牌飲料強勁銷售額的提振。CEO穆泰康正無比堅定地推進他的2020愿景，屆時要將公司的收入翻一翻。和所有以客戶為中心的公司一樣，他要搶在其他品牌前面讓千禧世代先愛上可口可樂。——C.L. |
????Fortune 500 rank: 57 ????2012 profit (millions): 9,019 ????There's no doubt that Americans love their soda, but their interest flattened in 2012—and Europe's declined. The beverage company offset this by looking to emerging markets like Russia and Turkey. Profits grew 5% to $9 billion, led by the sale of its Coca-Cola brand. CEO Muhtar Kent is adamantly pushing his 2020 vision, which aims for the company to double revenue by that year. Like all consumer-focused companies, he's interested in getting millennials to fall in love with Coke before they're lured by another brand. --C.L. |
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