財(cái)富箴言——今日發(fā)聲：大前研一
財(cái)富中文網(wǎng)
2017年03月22日
經(jīng)營(yíng)策略是什么，與其他經(jīng)營(yíng)計(jì)劃有什么不同？簡(jiǎn)言之就是競(jìng)爭(zhēng)優(yōu)勢(shì)。如果沒有競(jìng)爭(zhēng)者，就不需要策略，因?yàn)橹贫ú呗缘奈ㄒ荒康木褪且屍髽I(yè)盡可能有效地獲得超越競(jìng)爭(zhēng)者的可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)。
What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.
——大前研一（Kenichi Ohmae，日本著名管理學(xué)家、經(jīng)濟(jì)評(píng)論家)
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