財富箴言：今日發(fā)聲——布雷登?金
財富中文網(wǎng)
2015年03月24日
聲譽良好的公司可以從“光環(huán)效應”中受益，不過一旦違法行為被證實，聲譽好的公司受到的打擊將超過聲譽不那么好的公司。
Companies with positive reputations benefit from a “halo effect”. However, when a company is proven guilty of a transgression, companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrong doing is stacked against them.
——布雷登?金（Brayden King, 美國西北大學凱洛格管理學院副教授）
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