????First you have to have fun. Second, you have to put love where your labor is. Third, you have to go in the opposite direction to everyone else.

????首先，你必須有樂趣。其次，你必須對你勞動的地方投入愛。再次，你必須走和其他所有人相反的方向。

????─安妮塔·羅迪克（Anita Roddick,英國企業家、“美體小鋪”即The Body Shop創始人）