招聘廣告如何出彩？
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????強調職位的影響力。許多招聘廣告會包含一些模糊的職位描述，例如“領導業務部門，推動改革，實現績效目標。”這種描述表達了什么內容？布朗表示：“這樣的描述沒有任何意義。盡量針對具體職務詳細說明這個職務為什么重要，求職者入職后需要做什么，能夠學到什么等。”LinkedIn對被動求職者的調查顯示，如果新工作讓候選人有機會做出顯著的成績，已有工作的候選人跳槽的可能性最大。如果你的職位空缺也是這種情況，一定要說清楚。 ????簡潔明了。LinkedIn的人才研究顯示，你相中的候選人有30%的可能性在移動設備上閱讀職位說明，而移動設備的小屏幕意味著每一個詞都很重要。你可以考慮在文本當中嵌入一則視頻，來展示團隊的工作，或你對團隊、公司和工作的描述。 ????在某種程度上，沒有之前的職務說明可供參考反而是一種優勢，因為這意味著你必須從零開始。布朗認為，對于大多數招聘經理而言，要放棄傳統上枯燥無味的職位說明，“需要轉變思維方式”。“但在時下人才供不應求的就業市場中，為了讓公司脫穎而出所付出的任何努力，都是值得的。”（財富中文網） ????譯者：劉進龍/汪皓 |
????Emphasize the impact of the job.Lots of job ads contain vague descriptions like “Lead the business and drive change to meet performance goals.” Say what? “Those phrases don’t mean anything to anyone,” notes Browne. “Try spelling out specifically why the role matters, what they’ll be doing, and what they’ll learn.” LinkedIn’s survey of passive job candidates showed that people who already have jobs are most likely to move if a new job offers a candidate the chance to make their own distinctive mark. If that’s the case with the job openings you’re trying to fill, make it clear. ????Be concise.The LinkedIn talent study showed there’s a 30% chance your ideal candidate will read your job description on a mobile device, where the smaller screen means each word has to count. You could also consider adding another dimension to the text by embedding a video that shows, say, some of your team’s work, or features you talking about the team, the company, and the job. ????In a way, the fact that there aren’t any old job descriptions around for you to use is an advantage, because it means you get to start fresh. For most hiring managers, “it takes a shift in mindset” to get away from the same old snooze-inducing job descriptions, says Browne. “But, in the current tight market for talent, it’s worth the effort to differentiate your company from the crowd.” |
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