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與客戶搞好關(guān)系的5大要點(diǎn):如何把趾高氣昂的“上帝”變成合作伙伴?

查大偉 2014年12月02日

查大偉(David Chard)是一位領(lǐng)導(dǎo)力培養(yǎng)顧問,在亞太地區(qū)擁有30年的從業(yè)經(jīng)驗(yàn)。作為聯(lián)心管理顧問有限公司(EngagingMinds)的創(chuàng)始人,他全身心致力于通過領(lǐng)導(dǎo)力和領(lǐng)導(dǎo)策略實(shí)現(xiàn)個(gè)人和組織向敬業(yè)型轉(zhuǎn)變。他普通話流利,經(jīng)常來往中國(guó)。他的聯(lián)系方式是:[email protected]
當(dāng)你把一名客戶當(dāng)做“上帝”,你就舍棄了他們的人性。從今天開始,把你的客戶“當(dāng)作普通人看待”,在合適的人際關(guān)系中重新定位你的顧客。

????記住:沒有你的允許,沒人能夠輕視你。

????2.和你一樣,客戶也是人。無論是什么職位、年齡,有什么經(jīng)驗(yàn)或權(quán)力,客戶也只是普通人。他們有家庭、煩惱、壓力、希望和夢(mèng)想。你想要的,他們也想要。他們也同樣經(jīng)歷過悲歡離合。當(dāng)你把一名客戶當(dāng)做“上帝”,你就舍棄了他們的人性。從今天開始,把你的客戶“當(dāng)作普通人看待”,在合適的人際關(guān)系中重新定位你的顧客。去了解現(xiàn)實(shí)生活中的他們,了解他們看重什么,有什么煩惱,設(shè)法提供幫助。他們不過是有缺點(diǎn)但努力做到最好的普通人。

????記住:千萬不要都往自己身上攬!他們沒有針對(duì)你個(gè)人!即使他們粗暴、疏遠(yuǎn)、冷漠,那又怎樣。那只是他們的事,與你無關(guān)。所有成年人都知道這個(gè)道理。?太介意的話,只能說明你覺得世界都是圍繞你在轉(zhuǎn)。并不是這樣的,所以改掉這一點(diǎn)。

????3.注重人際關(guān)系,而不是“交易”。你有沒有經(jīng)常把客戶看作提款機(jī),或是只盯著交易完成時(shí)的那筆錢?這種想法相當(dāng)常見。如果在你眼里,“拿到訂單”、“賺錢”就是客戶的代名詞,那么他們的行為表現(xiàn)就會(huì)像上帝!畢竟,你顯然根本沒有把他們當(dāng)人看,而是和其他人一樣,想著如何從他們那里賺錢或者賺到便宜。想讓他們視你為合作伙伴的話,就要將心比心,把他們視為你長(zhǎng)期合作關(guān)系中的一部分,把他們當(dāng)做客戶去對(duì)待。大多數(shù)人只會(huì)動(dòng)動(dòng)嘴皮子,他們的實(shí)際行動(dòng)充分說明了他們沒有努力實(shí)現(xiàn)雙贏。那些和你最親密的人,你對(duì)他們的了解有多深?答案是:你們對(duì)對(duì)方都了若指掌。那么為什么不能對(duì)你的客戶做到這一點(diǎn)?因?yàn)槟悴]有把他們視為潛在的朋友或長(zhǎng)期合作伙伴。

????4. 建立共同點(diǎn)。將了解客戶的一切當(dāng)作事業(yè)來做,包括:

????·個(gè)人經(jīng)歷,包括出生日期

????·家庭成員

????·喜歡的體育運(yùn)動(dòng)

????·欣賞的名人

????·愛好

????·喜愛的書籍

????·喜愛的電影

????·喜愛的食物

????·不喜歡的事物

????·夢(mèng)想、愿望以及目標(biāo)

????Remember:no one can put you down without your permission.

????2. Customers Are Just People Like You.Regardless of their position, age, experience or power, customers are just ordinary people. They have families, problems, pressures, hopes and dreams. They have the same human needs that you do. They have experienced joys and tragedies. When you treat a customer as “Lord” you are actually dehumanizing them. So start today to “re-humanize” they way you think about your customers and begin looking at them in the context of a potential human relationship. Start to become curious about what their personal lives are like, what’s important to them, what are their frustrations and how you can help. They are just people with flaws and doing the best they can for now.

????Remember:Never, ever, take anything personally! It is NOT about you! Even if people seem rude, distant, cold, whatever. That’s about them, not you. All grown-ups know this. ?Taking things ‘personally’ is a sign you think the world revolves around you. It doesn’t so get over it.

????3. Focus on Relationships,Not ‘Transactions.’Do you sometimes see your customer as an ATM machine?A source of money at the end of a transaction? This is more common than you may thing. And if you see a customer only in terms of “getting the order” or “making a profit” they will not fail to act as Lords! After all, its clear you care nothing for them as people, you are like everyone else, trying to get their money, take advantage of the, etc. So if you want to be seen as a Partner, on an equal footing, start seeing and treating each customer as part of a long term relationship. Most people give ‘lip service’ to doing this but it is clear from their actual behavior that they don’t actually play a “Win-Win” game. In your close relationships, how much do you know about the people you are close to? The answer is, you know a lot and they know a great deal about you. Why don’t you know as much about your customers? Is it because you don’t really seem them as potential friends or long term partners.

????4. Establish Common Ground.Make it your business to learn everything about your customers, including:

????? Personal History, including birth date

????? ·Family Members

????? ·Favorite sports

????? ·Favorite celebrities

????? ·Hobbies

????? ·Books they like

????? ·Favorite Movies

????? ·Foods they like

????? ·What they dislike

????? ·Dreams, aspirations, goals

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