手表達人眼中的蘋果手表
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????“他不喜歡這些地方： ????? 情感因素欠缺：很多人之所以永遠不會拿自己的勞力士去換一只蘋果手表，是因為這些表承載了他們太多情感——正是這種情感使這些手表能恒久流傳，與主人親密無間。比如我自己的手表就會代代相傳，而如果運氣好，這只蘋果手表也最多只有五年壽命。 ????? 袖口測試：如果不費點心思，蘋果手表和我的襯衣袖口就不配。我深信偉大的設(shè)計是不應(yīng)該破壞日常生活的，而一款沒法配襯衣袖口的手表顯然是有所欠缺的。 ????? 只有數(shù)碼迷才戴數(shù)字手表：蘋果手表無疑是工藝杰作。但對大多數(shù)普通人來說，它還是不如機械表那么酷。可能隨著時間推移這種情況會有所改變，但我還是覺得，不管數(shù)碼手表有多大的能耐，人們還是不會很快認為它很酷。而就今后而言，我也不認為那些熱愛美好事物的人會經(jīng)常戴這種手表。 ????? 自主性有待檢驗：主流媒體對蘋果手表實際功能最大的擔心是，它必須和iPhone配合使用。這是不是意味著如果去跑步的話，還必須隨身帶著iPhone？在昨天的體驗環(huán)節(jié)中，我們就此問題直接請教了蘋果公司公關(guān)部門人員，但他們沒有當場給出答案。 ????? 這是一款沒人真正需要的品類的市場領(lǐng)導(dǎo)者：蘋果手表絕對是全球最好的智能手表，對此我深信不疑。但可穿戴技術(shù)確實是大家真正需要的嗎？（財富中文網(wǎng)） ????譯者：清遠 |
????What he didn’t like: ????? Emotion, or lack thereof: What makes the millions of us that would never trade a Rolex in for an Apple is the emotion brought about by our watches – the fact that they are so timeless, so lasting, so personal… My watches will last for generations, this Apple Watch will last for five years, if we’re lucky. ????? The cuff test: The Apple Watch doesn’t fit under my shirt cuff without serious effort, if at all. I believe that great design should not disrupt daily life, and a watch that doesn’t fit under a shirt sleeve is missing something. ????? Digital watches are for nerds: The Apple Watch is an incredible piece of engineering, no doubt. It is still not as cool as a mechanical watch, to real people. This might change with time, but my feeling is that not any time soon will a digital wristwatch, no matter what it’s capable of, be considered “cool…” At the end of the day, I don’t see people that love beautiful things wearing this with any great regularity. ????? Unproven autonomy: The biggest concern those in the mainstream press have with the actual functionality of the Apple Watch is that it must be tethered to an iPhone. Does that mean, if you were to go for a jog, that the iPhone has to come with? During yesterday’s hands-on session we asked that directly to Apple PR, and they didn’t have an answer at that moment. ????? Market leader in a category no one really asked for: The Apple Watch is absolutely the best smart watch on the planet. That much I’m sure of. But are we sure that wearable technology is something we really want? |
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