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專欄 - 蘋(píng)果2_0

喬布斯誤判形勢(shì),蘋(píng)果三星今夏要和解?

Philip Elmer-DeWitt 2014年05月21日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
據(jù)匿名消息人士透露,蘋(píng)果與三星兩家公司正在就專利糾紛進(jìn)行協(xié)商,協(xié)商的關(guān)鍵在于“如何讓所有專利訴訟消失?!笔虑轭A(yù)計(jì)今年夏天就會(huì)有結(jié)果。

??
??? "我們的訴訟是這樣說(shuō)的:‘谷歌,你他媽抄襲了iPhone,完全是徹頭徹尾的抄襲?!?如果需要,我會(huì)窮盡我畢生氣力,用盡蘋(píng)果公司400億美元的銀行存款來(lái)追求正義。我將摧毀安卓,因?yàn)檫@是偷來(lái)的賊贓。我愿意為此發(fā)動(dòng)一場(chǎng)熱核戰(zhàn)爭(zhēng)。他們怕得要死,因?yàn)樗麄兦宄约河凶铩!?/em>
——史蒂夫?喬布斯對(duì)沃爾特?艾薩克森這樣說(shuō)道。

????周一,資深三星(Samsung)觀察員金榮柱在《韓國(guó)時(shí)報(bào)》(Korea Times)撰文報(bào)道稱,蘋(píng)果(Apple)與三星正在研究就專利訴訟達(dá)成和解。他在報(bào)道中引用了“事件直接參與者匿名”提供的消息稱,兩家公司最近已經(jīng)開(kāi)啟談判,爭(zhēng)取未來(lái)在法庭外解決專利爭(zhēng)端。

????一位匿名人士透露:“最近,三星與蘋(píng)果開(kāi)始進(jìn)行正式談判,談判的主要議題是如何讓所有法律訴訟消失。”

????消息傳出三天前,蘋(píng)果與谷歌(Google)剛剛就谷歌2012年收購(gòu)摩托羅拉(Motorola)后繼承的專利糾紛達(dá)成和解。如果三星與蘋(píng)果的談判成功,那將意味著高科技公司之間最有爭(zhēng)議、最昂貴的專利大戰(zhàn)將宣告結(jié)束。

????2012年,陪審團(tuán)裁定三星存在侵犯專利行為,需要向蘋(píng)果支付超過(guò)10億美元賠償——這個(gè)創(chuàng)紀(jì)錄的賠償金額后來(lái)被減少到9.3億美元。上個(gè)月的二審判決結(jié)果要小得多:蘋(píng)果獲得1.2億美元賠償,但同時(shí)也被判定向三星支付158,000美元,作為自身侵犯專利行為的賠償。

????美國(guó)專利博客FOSS Patents佛羅萊恩?穆勒向金透露:“事情在今年夏天會(huì)有結(jié)果。蘋(píng)果沒(méi)有收官策略。蘋(píng)果與谷歌的協(xié)議表明,蘋(píng)果管理層采取的是挽回面子的退出策略,因?yàn)槭返俜?喬布斯的熱核戰(zhàn)爭(zhēng)野心存在的基礎(chǔ)是對(duì)蘋(píng)果專利組合力量的評(píng)估,但這個(gè)評(píng)估完全不現(xiàn)實(shí)?!?財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????Apple (AAPL) and Samsung may be close to a patent settlement, according to a report Monday by Kim Yoo-chul, the senior Samsung watcher at the Korea Times. Citing unnamed "people directly involved with the matter," he writes that the two companies have recently begun talks to settle future patent disputes out of court.

????"Samsung has recently resumed working-level discussions with Apple and the key issue is how to dismiss all lawsuits," one source said, declining to be named.

????The news comes three days after Apple and Google (GOOG) agreed to drop the patent suitsGoogle inherited when it acquired Motorola in 2012. If successful, the talks would mark the end of one of high-tech's most contentious -- and expensive -- patent wars.

????In 2012, a jury awarded Apple more than $1 billion in damages for Samsung's patent infringements -- a record award that was later reduced to $930 million. A second trial last month yielded considerably smaller results: Apple won $120 million and was ordered to pay Samsung $158,000 for its own patent infringements.

????"Things should come to an end during the summer," FOSS Patents Florian Mueller told Kim. "Apple doesn't have an endgame strategy. Its agreement with Google shows that its management is looking for a face-saving exit strategy from Steve Jobs' thermonuclear ambitions that were based on a totally unrealistic assessment of the strength of Apple's patent portfolio."

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