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蘋果不起訴谷歌侵權是因為怕了嗎?

Philip Elmer-DeWitt 2014年04月18日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
喬布斯生前直言不諱的說過:我們打官司就是想說:“谷歌你XX的剽竊了iPhone的創意,吃人不吐骨頭地剽竊了我們的技術。你們這些江洋大盜。”既然如此,蘋果為什么先拿三星開刀?分析人士稱,蘋果并不是因為害怕谷歌,只是先打三星更方便。

????
《喬布斯傳》記載,喬布斯曾經說過:“我要徹底摧毀安卓,因為它是賊贓。為此我不惜發動一場熱核戰。”

????從布拉格這樣遠離信息中心的偏遠地帶遙看蘋果(Apple)的專利侵權訴訟案,我真的說不清楚陪審團對于蘋果針對所謂的“快速鏈接”軟件源自何處的解釋,能否做到像丹尼爾?伊蘭?迪爾格周日在AppleInsider網站上所發表的那篇文章那樣心中有數【三星(Samsung)和谷歌(Google)聯手竊取蘋果數據探測技術解密】。

????迪爾格對于“快速鏈接”技術的歷史進行了深入探究,但是在閱讀文章的過程中,我不禁回想起了一件事,當年在蘋果起訴HTC這個安卓陣營中第一個感受到喬幫主訴訟怒火的廠商時,喬布斯對自己的傳記作家曾說過這樣的一段話,他說:

????“我們打官司等于是在表明態度,我們就是想說,‘谷歌你XX的剽竊了iPhone的創意,吃人不吐骨頭地剽竊了我們的技術。你們這些江洋大盜。’”

????“我就是只剩最后一口氣……也要制止這種惡行。我要徹底摧毀安卓,因為它就是賊贓。我不惜為此發動一場熱核戰爭。他們肯定怕得要死,因為他們知道自己有罪。”

????如果谷歌才是抄襲蘋果技術的元兇——本案中的技術即是指數據探測,相關事實似乎也肯定了這一點——那為什么蘋果要起訴三星呢?

????兩周以前,三星公司的律師在開庭陳述中曾提出了上述疑問,這樣的質疑的確能夠引發陪審團的共鳴。

????事實上,早在2012年8月,我就曾嘗試對此事進行過剖析,當時正值蘋果對三星第一輪訴訟結束后不久。蘋果在這一輪訴訟中獲得了高達10億美元的賠償金。我在文章中這樣寫到:

????“現在回顧起來,(起訴三星而非谷歌)真是明智之舉。隨著蘋果在結案陳詞中將案情鋪展在陪審團面前,三星的剽竊行為簡直不言自明。韓國廠商不僅下作到連蘋果的手機包裝盒都要模仿,而且還留下了書面記錄,足以證明這家公司仔細檢查過iPhone觸摸屏的每個方面,以期找到利用蘋果的設計決策來改善三星產品的方法。

????‘我們在審判過程中出示了海量的證據,’蘋果公司的CEO蒂姆?庫克在判決宣布后告訴員工說。‘這些證據表明,三星的抄襲行為遠比我們知道的還要更惡劣。’

????“谷歌是否也留下了類似的書面記錄尚有待觀察。除此之外,谷歌還可以宣稱,安卓系統并沒有為它帶來任何直接收益,因此抄襲并不會導致實際的利益受損,這個伎倆谷歌在應對甲骨文公司的起訴時就已經用過了。雖然安卓系統可能已經為谷歌帶來了數百億美元的廣告收入,但要以此作為證據來說服陪審團,難度會更大一些。

????‘問題的關鍵在于戰術選擇,’FOSS Patents公司的弗羅里安?穆勒說。‘我們沒有任何理由認為,蘋果會害怕直接起訴谷歌。針對其他設備制造商發起反擊只是策略上更為方便的舉動。’”

????順便提一下,穆勒已經徹底改變了對于蘋果專利訴訟策略的看法,以至于在周日與迪爾格就發表在AppleInsider上的那篇文章簡單交流過意見之后,他就屏蔽了迪爾格的Twitter賬戶。

????看來,這家伙的氣還沒有消。(財富中文網)

????譯者:徐黃兆

????

????Watching Apple's (AAPL) patent infringement trial from afar -- today, it's from Prague -- I can't tell if the jury got as clear an explanation of where Apple's so-called "quick link" software came from as the one Daniel Eran Dilger posted Sunday on AppleInsider (How Samsung & Google teamed up to steal Apple Data Detectors for Android).

????But reading Dilger's deep dive into the history of the technology I'm reminded of what Steve Jobs told his biographer the day Apple sued HTC, the first of the Android manufactures to feel the litigious wrath of Jobs:

????"Our lawsuit is saying, 'Google you f***ing ripped off the iPhone, wholesale ripped us off. Grand theft.”

????"I will spend my last dying breath... to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. They are scared to death, because they know they are guilty."

????Well, if Google (GOOG) is the company that copied Apple's technology -- and in the case of Apple's data detectors, it would seem they are -- why is Apple suing Samsung?

????Samsung's lawyers raised this question in their opening statement two weeks ago, and it's an argument that could resonate for the jury.

????I took a crack at it in August 2012, right after the first Apple v. Samsung trial ended in Apple's favor to the tune of $1 billion.

????"In retrospect, [suing Samsung, not Google] was smart move. As Apple laid out its narrative for the jury in its closing arguments, the Samsung story was an easy one to tell. Not only had the Korean manufacturer imitated Apple's designs down to the boxes the devices came in, but it left a paper trail that showed the company scrutinizing every aspect of the iPhone touchscreen for ways Apple's design decisions could improve Samsung's products.

????'The mountain of evidence presented during the trial,' Apple CEO Tim Cook told employees after the verdict, 'showed that Samsung's copying went far deeper than we knew.'

????"Whether Google left a similar paper trail remains to be seen. Moreover, Google can claim, as it did when it was sued by Oracle, that Android doesn't produce any direct revenue for the company, so there can be zero damages. Android may generate billions of ad dollars, but that's a harder story to sell a jury.

????'It's all about tactics,' says FOSS Patents' Florian Mueller. 'There's no reason Apple would have to be afraid of suing Google directly. It's just tactically more convenient to go against other device makers.'"

????Mueller, by the way, has so thoroughly changed his tune on Apple's patent litigation strategy that on Sunday, after a brief exchange with Dilger over the AppleInsider piece, Mueller blocked Dilger's Twitter account.

????Tempers, it seems, are running high.

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