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專欄 - 財富書簽

啟蒙造就企業(yè)家

 Daniel Roberts 2014年03月06日

《財富》書簽(Weekly Read)專欄專門刊載《財富》雜志(Fortune)編輯團隊的書評,解讀商界及其他領(lǐng)域的新書。我們每周都會選登一篇新的評論。
孟加拉出生的管理學大師費薩爾?霍克在最新出版的著作《萬物相連》中詳盡闡述了“正念”推動企業(yè)發(fā)生變革的奧秘。他說,創(chuàng)新的本質(zhì)就是顛覆傳承而來的規(guī)范,而正念可以訓練我們的頭腦,幫助我們發(fā)現(xiàn)不利于生產(chǎn)的遺留影響。

????丹尼爾?卡尼曼建議企業(yè)映射決策過程,說只有這樣才能做出明智的戰(zhàn)略決策。你能解釋一下嗎?

????卡尼曼的建議是,描繪某項決策的各項投入,包括我們在制定決策時的具體“感受”。這一點很重要,因為我們經(jīng)常無法意識到滲透在一項特定決策中的所有力量:在冬季月份,人們往往更加憂郁。戶外漆黑一片時,人們往往更有創(chuàng)意,心境開闊時更加自信。我們的行為神秘莫測,就連我們自己也無法理解。映射所有這些投入可以讓我們收集數(shù)據(jù),了解我們“事實上”的決策情形。這樣的話,我們或許能夠減少未來的短視行為。

????除了《萬物相連》,請你給那些懷抱雄心的創(chuàng)業(yè)者和商界領(lǐng)袖再推薦幾本書。

????社會學家布勒內(nèi)?布朗的著作《真正的勇氣》(Daring Greatly)極具震撼力,盡管它并不屬于“商業(yè)”范疇。它整本書都在講述人類的脆弱性,以及這種脆弱性如何提升氣魄。亞當?格蘭特最近撰寫的《平等交換》(Give and Take)一書精彩之至,主題是親社會的行為能夠產(chǎn)生對企業(yè)有利的結(jié)果。最后,為了幫助大家獲得我們在《萬物相連》中推崇備至的長遠眼光,我還想推薦另外兩本佳作,一本是諾貝爾文學獎得主泰戈爾的著作《生命的實現(xiàn)》(Sadhana: the realization of life),另一本是克雷?克里斯坦森的《人生的尺度》(How Will You Measure Your Life?)。這兩本書都名符其實。(財富中文網(wǎng))

????譯者:葉寒

????

????Could you explain Daniel Kahneman's suggestion about mapping our decision-making process and other methods for making informed decisions about strategy?

????Kahneman's recommendation is to map out the inputs of a decision, including the way we felt about a decision. This is crucial because we're often oblivious about all the forces that inform a given decision: people are more pensive in the winter months, more creative when it's dark outside, more assertive when they take a broad posture. Our behaviors are mysteries even to ourselves. Mapping all of these inputs allows us to gather data on how we really make decisions, so we may be less unintentionally shortsighted in the future.

????Besides Everything Connects, do you have book suggestions for aspiring entrepreneurs and business leaders?

????While it's not a "business" book, Daring Greatly by the sociologist Brené Brown is stirring. It's all about vulnerability and how that promotes boldness. Adam Grant recently wrote an incredible book about the pro-business outcomes of prosocial behavior called Give and Take. Lastly, two books that can help you to take the long view we so espouse in Everything Connects are Nobel laureate Rabindranath Tagore's Sādhanā: The Realization of Life, and Clay Christensen's How Will You Measure Your Life? Both live up to their titles.

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