金色版iPhone：中國(guó)人真的癡迷金色嗎
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????上周五，iMore論壇的雷內(nèi)?里奇突然放話稱，蘋果（Apple）或正在制作金色版的iPhone。當(dāng)然，這番言論立即招來(lái)五十多位評(píng)論家的口水。一些人煞有介事地推測(cè)金色版是專為中國(guó)市場(chǎng)準(zhǔn)備的，因?yàn)榻鹕谥袊?guó)特別流行。
????我倒是頭一次聽到這樣的說(shuō)法。據(jù)我所知，紅色才是中國(guó)的流行色，而它得寵的原因絕不僅僅是因?yàn)槲逍羌t旗和紅寶書那樣簡(jiǎn)單。 ????不過(guò)，我沒(méi)法找到任何證據(jù)支持自己。如果真有針對(duì)國(guó)家民族流行色的研究，我現(xiàn)在對(duì)此一無(wú)所知。 ????我唯一能找到的是杜邦公司（Dupont）2011年發(fā)布的一份消費(fèi)者對(duì)汽車顏色選擇的報(bào)告。 |
????The rumor that Apple (AAPL) may be making a gold iPhone -- floated last Friday by iMore's Rene Ritchie and picked up by four dozen of the usual suspects -- led some commentators to opine that the color was chosen for the Chinese market, where gold is supposedly an especially popular color. ????That was news to me. I'd heard that red is lucky in China, and favored for more than just the flag and Mao's little book of aphorisms. ????But I don't have any evidence to back that up. If there is a good study of national color preferences, I haven't been able to find it. ????The closest thing I could find was a chart of automotive color preferences produced by Dupont in 2011. |
????圖為中國(guó)人對(duì)汽車顏色的偏好，來(lái)源是杜邦公司2011年進(jìn)行的全球流行色調(diào)查報(bào)告。從左至右依次為銀色、黑色、白色、灰色、藍(lán)色、紅色、棕色、金色、綠色和其他顏色的流行指數(shù)。
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????從圖表來(lái)看，相對(duì)全球平均水平，中國(guó)消費(fèi)者的確對(duì)黃/金黃色的汽車有那么點(diǎn)偏愛(ài)（2%對(duì)1%），但偏愛(ài)程度仍不及俄羅斯（4%）和北美（3%）。 ????如果蘋果真想迎合中國(guó)流行色，那根據(jù)杜邦的報(bào)告，它應(yīng)該生產(chǎn)銀色版iPhone，而不是金色版。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航? |
????Judging by this chart, Chinese consumers show a slight preference for yellow/gold cars compared with the rest of the world (2% vs. 1%), but don't favor them as much as Russians (4%) or, for that matter, North Americans (3%). ????If Apple really wanted to cater to Chinese color preferences, according to Dupont, the company would make iPhones in silver, not gold. |
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