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專欄 - 蘋果2_0

如果蘋果發(fā)布頻率向三星看齊

JP Mangalindan 2013年01月14日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報道蘋果公司時有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
三星今年至少發(fā)布了37款新手機(jī),而蘋果僅發(fā)布了1款。如果雙方角色對調(diào),情況將會如何?

????

????三星(Samsung)在上周早些時候發(fā)布的營收業(yè)績十分驚人,部分原因在于蓋世(Galaxy)S II等手機(jī)大獲成功。《紐約時報》(New York Times)最近有文章稱,三星公司去年售出了2.15億部智能手機(jī)。而蘋果(Apple)的手機(jī)銷量僅為1.35億部,要少得多。

????這是有原因的。蘋果去年僅發(fā)布了一款新iPhone,而三星推出的新機(jī)型高達(dá)37種。【其它廠商:宏達(dá)電(HTC)發(fā)布了18款手機(jī),諾基亞(Nokia)推出了9款,而LG推出了24款】。當(dāng)然,三星手機(jī)的暢銷縱然離不開出色的硬件設(shè)計,但也與其機(jī)海戰(zhàn)術(shù)不無關(guān)系。

????這就引出了一個問題:假如蘋果也推出37款不同的iPhone新機(jī)型,情況將會如何?新機(jī)型的情況可能會是下面這樣:

????? iPhone Ativ Illiad I930

????? iPhone Universe Grand

????? iPhone Star Deluxe Duos

????? iPhone Universe Axiom

????? iPhone Universe Stratosphere

????? iPhone Universe Discover

????? iPhone Universe Premier

????? iPhone Universe S III mini

????? iPhone Universe Victory 4G

????? iPhone Universe Pocket Duos

????? iPhone Universe Note II

????? iPhone Universe S Lightray 4G

????? iPhone Universe S Duos

????? iPhone Matrix

????? iPhone Universe S III

????? iPhone Universe S III T999

????? iPhone Universe Chat

????? iPhone Extrene III

????? iPhone Universe Appeal

????? iPhone Precept M

????? iPhone Solar 3

????Samsung reported some pretty spectacular earnings earlier this week, driven in part by the success of handsets like the Galaxy S II. A recent New York Times report suggests the company moved 215 million smartphones last year. Apple (AAPL), with 135 million, sold significantly less.

??? There's a reason for that. While Apple released one new iPhone last year, Samsung let loose a whopping 37 different phone variations. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung's healthy sales. But it also didn't hurt that the company flooded the market.

??? Which begs the question: What would a world with 37 new and different iPhone models look like? Something like this:

??? ? iPhone Ativ Illiad I930

????? iPhone Universe Grand

????? iPhone Star Deluxe Duos

????? iPhone Universe Axiom

????? iPhone Universe Stratosphere

????? iPhone Universe Discover

????? iPhone Universe Premier

????? iPhone Universe S III mini

????? iPhone Universe Victory 4G

????? iPhone Universe Pocket Duos

????? iPhone Universe Note II

????? iPhone Universe S Lightray 4G

????? iPhone Universe S Duos

????? iPhone Matrix

????? iPhone Universe S III

????? iPhone Universe S III T999

????? iPhone Universe Chat

????? iPhone Extrene III

????? iPhone Universe Appeal

????? iPhone Precept M

????? iPhone Solar 3

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