Zynga向線下擴展
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????Zynga近來與孩之寶（Hasbro）的一份玩具開發協議同樣如此。我首先想到的是，我們只不過會看到更多絨毛玩具以及蓋有Zynga印章的撲克牌。但假如其中有些游戲帶有芯片，你可別驚訝。事實上，Zynga發表了如下聲明：“我們已與孩之寶合作，進行一些十分有趣的數字化整合，相信我們《填字游戲》（Words With Friends）的粉絲們會很喜歡。新版《填字游戲》擁有一些令人驚訝的新功能，是之前的面對面游戲絕對沒有的。” ????顯然，這些都不是Zynga未來的重點所在。就6月26日發布的一系列新款虛擬游戲來看（包括ChefVille，一個跨平臺的游戲網絡以及第三方應用程序界面），Zynga未來的重點仍將是在線業務。但這確實表明Zynga不滿足于停留在一個固步自封的虛擬世界中。 ????譯者：項航 |
????Same goes for a recent toy development deal with Hasbro (HAS). My first thought was that we were just going to see more plush toys and decks of cards with "Zynga Poker" stamped on them. But don't be shocked if some of these games have chips in them. In fact, Zynga sent over the following statement: "We have partnered with Hasbro on some really fun digital integration that we believe our Words With Friends fans will really enjoy. The new Words With Friends game has some amazing new features that are totally new to face-to-face gaming." ????Obviously, none of this is Zynga's primary focus going forward. That will remain online, judging by today's announcements of various new virtual games like ChefVille, a cross-platform gaming network and a 3rd-party API. But it does show that the company isn't content to remain within its virtual box, or that it thinks the box itself needs to remain shut. |
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