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專欄 - 從華爾街到硅谷

紅襪隊英雄投手創(chuàng)業(yè)失手的4大教訓

Dan Primack 2012年06月19日

Dan Primack專注于報道交易和交易撮合者,從美國金融業(yè)到風險投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務。作為一名新聞工作者,Dan還曾在美國馬薩諸塞州羅克斯伯里經(jīng)營一份社區(qū)報紙。目前他居住在波士頓附近。
日前,波士頓紅襪隊王牌投手希林退役后轉(zhuǎn)戰(zhàn)商界創(chuàng)辦的游戲公司倒閉,導致數(shù)百人失業(yè),納稅人損失至少7,500萬美元。苦澀的教訓:風險投資還是應該交給那些深諳生財之道的人。

????信條和金錢的糾結(jié)會導致嚴重后果。希林是個口無遮攔的保守人士,公開鼓吹“有限政府。”但實際上他卻曾經(jīng)向馬薩諸塞州乞求補貼,失敗之后轉(zhuǎn)而接受了羅德島州的巨額貸款擔保,通過州政府發(fā)行的債券籌款。當無法償付利息時,他又向政府討要電影稅收抵免或者延遲付款。希林不僅背叛了自己的公開價值觀,也將自己的公司置于脆弱的境地。當你依靠公眾情緒而生存時,也要小心有人幸災樂禍。既然希林荒謬地堅稱,他并沒有尋求納稅人的施舍,那么當援手變成拳頭時,他也不該感到吃驚。

????成功轉(zhuǎn)型很難。在某個領域達到頂峰的人要在另一個完全不相干的領域達到同樣地位是極端困難的。沒錯,希林嘗試雇傭經(jīng)驗豐富的游戲高管來幫助他,但最終他以前只是一個球員,卻要掌管一家游戲公司。他經(jīng)常重拾當球員時的習慣,希望一切都由自己一手掌握(自己投資,家庭成員擔任董事)。這些不一定就會導致失敗,但也決不是成功的模板。

????很不幸,希林、他的雇員和羅德島州的納稅人要以如此苦澀的方式才能學到這些教訓。

????Dogma mixed with dollars can be toxic. Schilling has been an outspoken conservative, loudly endorsing "limited government." But he basically begged Massachusetts for subsidies and, when that failed, took a massive loan guarantee from Rhode Island that was financed via state-issued bonds. When he couldn't pay the interest, he begged for film tax credits or a payment deferral. Not only was Schilling betraying his own public values, but he was also putting his company in a vulnerable position. Schadenfreude matters when you rely on public sentiment to survive. When Schilling absurdly insisted that he wasn't looking for taxpayer handouts, he shouldn't have been surprised when those hands turned into fists.

????Successful pivots are rare. It is extraordinarily difficult for someone at the top of one field to reach the top of another, totally unrelated field. Schilling did try to hire experienced gaming execs to help fill in the blanks, but ultimately he was an ex-ballplayer in charge of a digital content corporation. And he often fell back on ballplayer habits, like wanting total control (his money, his family members on the board, etc.). Not necessarily a recipe for failure, but certainly not the base ingredients for success.

????It's too bad that Schilling, his workers, and the taxpayers of Rhode Island had to learn that the hard way.

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