平板電腦市場iPad統治地位牢不可破
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????ChangeWave在三月份調查1,400名新潮電子產品愛好者時，計劃購買平板電腦的受訪者中有86%青睞蘋果（AAPL）的iPad。 ????這一比例在星期二發布的后續調查中有所下降，而報告的題目就是誰對Ipad構成最大的威脅？ ????然而答案是沒得選擇。在5月份結束調查的2,893名消費者中，7%計劃在未來90天內購買平板電腦，而其中的73%計劃購買iPad。 ????iPad的競爭對手無一得到10%以上的支持。 ????至少,三星（Samsung）Galaxy平板的支持率從3月份的3%上升至6%。下圖顯示，亞馬遜（Amazon）Kindle的份額仍然沒有從圣誕節后的暴跌中恢復過來。 |
????When ChangeWave polled 1,400 early adopter types in March, 86% of those planning to buy a tablet had their eye on Apple's (AAPL) iPad. ????The numbers are somewhat lower in a follow-up survey posted Tuesday under the headline Who Poses the Biggest Threat to Apple's iPad? ????Still, the answer seems to be none of the above. In a poll of 2,893 consumers conducted in May, 7% planned to buy a tablet within the next 90 days, and 73% of those planned to buy an iPad. ????None of the iPad's competitors rose above single digits. ????At least the Samsung Galaxy Tab's ChangeWave share, at 6%, was growing -- up from 3% in March. The Amazon (AMZN) Kindle's share still hasn't recovered from its post-Christmas collapse, as the chart below indicates. |
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????根據ChangeWave的研究，亞馬遜的問題在于對Kindle滿意度出現了15%的大跌，從2月份56%的“非常滿意”到5月份41%的比例。而iPad的評分仍然處在讓人羨慕不已的高位。參見下圖。 |
????A clue to Amazon's problem, according to ChangeWave, is a 15-point decline in Kindle satisfaction ratings, from 56% "very satisfied" in February to 41% in May. The iPad's ratings, meanwhile, remain in nosebleed territory. See below. |
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