????美國在線公司(AOL)的總部位于加州的帕洛阿爾托,這是一片由龐大的建筑群組成的園區。當該公司的多數員工還有幾小時才來上班時,埃里克?西蒙斯就已經在這兒優哉游哉了。他已經在這兒住了兩個月,晚上睡沙發,白天吃食堂,還在健身房里鍛煉洗澡。不過現在他的好日子到了頭,一名保安發現了他,氣得沖他大吼大叫,于是這一切都得收場了。 ????一年來,美國在線公司在其展示廣告業務,也就是其優質內容網站上損失了5億美元。自2009年以來,這方面損失累計已高達13億美元。過去三年來,它花了6.68億美元收購展示廣告業務類公司,其中包括花了3.15億美元買下《赫芬頓郵報》(Huffington Post)。它還砸下2.35億美元收購了本地新聞網絡Patch。每年它在展示廣告業務上的運營費用高達11億美元。 ????多年來,由于聯合創始人和長期擔任首席執行官的斯蒂夫?喬布斯不愿介入政策制定過程,蘋果公司(Apple)對游說策略始終奉行堅定的不插手態度。但當喬布斯的繼任者庫克先生開始給蘋果打上自己的烙印后,他想讓華盛頓當局的要人們知道,他們現在有機會跟蘋果總部的首席執行官好好聊聊了。 ????蘋果股價沖擊1000美元的十大預言(蘋果資訊博客APPLE 2.0) ????投行Piper Jaffray的蘋果分析師吉恩?蒙斯特借鑒傳統媒體和網絡媒體所用的常規手法,把自己對蘋果公司的看法歸納為10大要點,列出了一份清單。上周四,蘋果股價收盤報565.32美元。而現在,蒙斯特公開發表了自己對蘋果股價的預言——兩年內將達到每股1,000美元。這場好戲將會如何上演,請看他的10大高見。 ????谷歌智能眼鏡原型機最新細節曝光(科技網站SLASH GEAR) ????谷歌智能眼鏡(Project Glass)再次公開亮相,曝光了這款頭戴式現實增強設備的更多細節,其中包括首次披露通過這款單一顯示器可看到什么物體。本周早些時候,谷歌眼鏡在舊金山舉行了路演,因此大家才能一睹原型機真容。這次路演中似乎還首次展示了這款眼鏡不在實際佩戴狀態下的照片。 ????環球影視或回購微軟全國有線廣播電視公司(廣告周刊 Adweek) ????環球影視(NBCUniversal)正在與微軟公司(Microsoft)進行正式談判,擬回購微軟全國有線廣播電視公司(MSNBC.com)。幾位掌握一手信息的知情人士透露,兩家公司的談判已經取得了進展,環球影視的母公司康卡斯特(Comcast)正在進行盡職調查。他們還稱,今年夏天雙方可能就會解除合作關系。 |
????Meet the tireless entrepreneur who squatted at AOL [CNET] ????Unlike most people working at AOL's Palo Alto, Calif., campus who were surely still hours from showing up at the sprawling complex, [Eric] Simons was already there. He'd been living there for two months, hiding out at night on couches, eating the company's food, and exercising and showering in its gym. And now, with an angry security guard bellowing at him, it was all over. ??? The case against AOL, in numbers [FORBES] ????AOL is losing $500 million a year on its display advertising businesses, ie. its premium content sites. Since 2009, those losses have totaled $1.3 billion. In the past three years, it has spent $668 million acquiring display-based business, including the Huffington Post, on which it spent $315 million. It has pumped another $235 million of investment into Patch. Its operating expenses on the display side run at $1.1 billion per year. ????Mr. Cook goes to Washington [FORTUNE] ????For years, Apple has hewed to a studiously hands-off lobbying strategy, flowing from co-founder and longtime CEO Steve Jobs' aversion to tangling with the policymaking process. As his successor begins to put his own imprint on the company, however, Cook wants key players in Washington to know they now have an open line to the chief executive in Cupertino. ????10 thoughts about how Apple gets to $1,000 [APPLE 2.0] ????Borrowing one of the oldest devices in print and online journalism, Piper Jaffray's Gene Munster has boiled his thoughts about Apple into something like a top 10 list. Munster is on record predicting that the company's share price -- which closed at $565.32 Thursday -- will hit $1,000 within two years. Here are his 10 ideas about how it gets there. ????Google Project Glass spills more prototype secrets [SLASH GEAR] ????Another public outing for Google's Project Glass has spilled even more details about the wearable augmented reality headset, including some of the first indications of just what's visible through that single display. New glimpses of the prototypes have been shown courtesy of a Google Glass Walk that took place earlier this week in San Francisco, including what seems to be the first shot of the headset not actually being worn. ????NBCU Exploring Buyback of MSNBC.com [ADWEEK] ????NBCUniversal is in serious negotiations with Microsoft to buy back MSNBC.com. Several sources with first-hand knowledge of the situation say that negotiations between the two companies have progressed to the stage where NBCU parent company Comcast is conducting its due diligence. They said that the partnership could be unwound by this summer. |
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