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????昨天，蘋果（Apple）首席執行官蒂姆?庫克“非常興奮”地宣布，第三代iPad創造了“周末銷售新紀錄”。僅僅過了八小時，蘋果公司就發布了官方聲明，詳細描述了全新iPad的創紀錄詳情。 ????全新iPad并不是蘋果有史以來首發銷量最高的硬件產品。記錄保持者是iPhone 4S，它創造了三天銷售400萬部的記錄。 ????聲明引用蘋果營銷主管菲爾?席勒的發言，稱“全新iPad正大賣特賣。” ????我們很難把它與上一代iPad進行對比，因為全新iPad的首發國家比iPad 2多出了不少，而且其預定時間也提前了足足一周。 ????而且，我們也無法得知iPad 2首周末的銷售情況，因為蘋果并未發布一個類似的“星期一聲明”。去年這個時候，iPad的供應鏈非常緊張，而蘋果最終在2011年第二財季財報中公布了銷售情況——470萬部iPad，令人大失所望。 ????這一次，對于300萬這個數字，無論人們如何吹毛求疵，也不大可能說全新iPad令人“大失所望”了。 ????譯者：項航 |
????Eight hours after Apple (AAPL) CEO Tim Cook pronounced himself "very thrilled" with what he described as "record weekend" sales of the third-generation iPad, the company issued a press release clarifying what record the new iPad had broken. ????It wasn't Apple's all-time best hardware launch. That record is still held by the iPhone 4S, which sold 4 million units in 3 days. ????It took the new iPad nearly 4 days to sell 3 million units, according to the press release Apple issued at 5 p.m. Monday. ????It quotes Phil Schiller, Apple's marketing chief, declaring that "The new iPad is a blockbuster." ????It's hard to do comparisons, because the new iPad launched in more countries than the iPad 2 and was available for pre-order a week ahead of time. ????Also, we don't actually know how many iPad 2 units sold the first weekend because Apple never issued a Monday-after press release. Supplies of the iPad were constrained at this time last year, and the sales number Apple finally released in its Q2 2011 earnings report -- 4.7 million iPads -- was considered a disappointment. ????At 3 million units, it's hard to cast the new iPad as disappointment, no matter how hard some will try. |
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