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????沒有哪家公司比蘋果（Apple）更善于用漂亮的整數來講故事。下面就是蘋果在周三iPad發布會上按順序拋出來的一串漂亮數字： ????? 362家蘋果專賣店 ????? 2011年第4財季，客戶群達1.1億人 ????? 已售出3.15億臺iOS設備 ????? 僅2011年第4財季就售出了6,200萬臺 ????? iOS應用下載量達到250億 ????? iCloud用戶超過1億人 ????? 2011年第4財季售出1,540萬臺iPad ????? 為iPad開發的應用達到200,000多個 ????? 2011年，市場上涌現了100多種參與競爭的平板電腦 ????來自市場情報分析公司Asymco的霍瑞斯?德迪歐稱，所有這些數字都不是新鮮出爐，也并不讓人驚訝。這一點或許解釋了為什么蘋果股價在新聞發布會后的交易時段下跌了超過1%。 ????譯者：清遠 |
????No company is better at telling its story with nice round numbers than Apple (AAPL). Here, in the order they arrived, are the numbers it trotted out at Wednesday's iPad event: ????? 362 Apple Stores ????? 110 million customers in Q4 ????? 315 million iOS devices sold ????? 62 million in Q4 alone ????? 25 billion iOS apps downloaded ????? 100+ million iCloud customers ????? 15.4 million iPads sold in Q4 ????? 200,000+ apps designed for iPad ????? 100+ competing tablets came to market in 2011 ????According to Asymco's Horace Dediu, none of those numbers were new or surprising, which may help explain why the stock was down more than 1% in post-press conference trading. (By the close of trading, the stock was back in the green.) |
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