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????蘋果不關心供應鏈員工健康與安全的說法“很明顯是錯誤的，是對蘋果的無禮冒犯”。 ????通過上述表達，我們可以看出，自打史蒂夫?喬布斯去世后，蘋果公司至少在某一個方面發生了變化。 ????當蘋果公司（Apple）新任CEO蒂姆?庫克認為蘋果遭到媒體誹謗時，他并未表現出任何退縮之勢——而是迅速地、公開地做出回應。 ????筆者認為，正是《紐約時報》（New York Time）中國“血汗工廠”系列報道之二惹惱了庫克，尤其是報道提及的以下幾個方面令庫克感到憤怒： ????? 庫克長期擔任蘋果公司首席運營官，并親手組建了供應鏈，而《紐約時報》針對蘋果供應鏈的大肆報道，無疑是對他個人的“特別關照” ????? 有很多美國公司在亞洲雇傭勞工，他們愿意在惡劣的環境中努力工作、超時工作，而薪水卻比美國勞工低得多。蘋果并非唯一一家。但是，每一位經濟欄目的編輯都知道，蘋果是最能吸引讀者眼球的品牌 ????? 也許有人會說，提到《紐約時報》記者所披露的工作環境問題，蘋果公司監督與改善工作環境的工作力度超過任何一個競爭對手 ????? 文章中兩條最犀利的引述竟然來自蘋果公司的現役員工和前員工 ????最后一條或許最傷人。我們可以從庫克致員工的電子郵件中讀出他的憤怒。郵件是這樣開頭的： ????“無論作為公司還是作為個人，我們都遵循我們的價值觀。不幸的是，現在有人對此產生了質疑。在此，我向各位同仁直接做個介紹。我們關心全球供應鏈中的每一名員工。發生的每一起事故都令人痛心，任何與工作環境有關的事情都值得關注。任何有關我們漠不關心的說法很明顯是錯誤的，是對我們的無禮冒犯。因為各位同仁比任何人都清楚，這樣的指責與我們的價值觀相左。這不是我們所追求的價值觀。” ????上周四，科技博客9to5Mac首度公開了電子郵件內容，筆者也確認了內容的真實性。以下為電郵全文。 ????各位同仁， ????無論是公司還是個人，我們都遵循我們的價值觀。不幸的是，現在有人對此產生了質疑，我想向各位同仁直接做個介紹。我們關心全球供應鏈中的每一名員工。發生的每一起事故都令人痛心，任何與工作環境有關的事情都值得關注。任何有關我們漠不關心的說法很明顯是錯誤的，是對我們的無禮冒犯。因為各位同仁比任何人都清楚，這樣的指責與我們的價值觀相左。這不是我們追求的價值觀。 |
????Calls the suggestion that his company doesn't care about the health and safety of workers in the supply chain he built "patently false and offensive". ????Here's one thing that's changed since Steve Jobs died. ????When Tim Cook, Apple's (AAPL) new CEO, thinks his company has been wronged by the media, he doesn't shrink from hitting back -- swiftly and in a way that he knows will quickly become public. ????This report that got Cook's goat -- the second in a New York Times series about working conditions in the Chinese factories that build nearly all of Apple's products -- was particularly painful, we imagine, on several levels: ????? As Apple's long-time chief operating officer, he personally assembled the supply chain on which the paper cast such a harsh light ????? Apple is hardly the only U.S. electronics company that exploits an Asian labor force willing to work harder, for longer hours, in more onerous conditions and for considerably less pay than Americans. But as every business editor knows, Apple is the brand that draws the most readers. ????? Apple, it can be argued, has done more than any of its competitors to monitor and improve the working conditions the Times' reporters zeroed in on ????? Two of the harshest quotes in their piece came from current or former Apple employees ????That last item may have stung the most. And you can almost hear the fury in Cook's message to his staff. It begins: ????"As a company and as individuals, we are defined by our values. Unfortunately some people are questioning Apple's values today, and I'd like to address this with you directly. We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don't care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It's not who we are." ????The full text, first unearthed Thursday by 9to5Mac and confirmed by us as genuine, below the fold. ????Team, ????As a company and as individuals, we are defined by our values. Unfortunately some people are questioning Apple's values today, and I'd like to address this with you directly. We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don't care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It's not who we are. |
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