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????拉辛斯基對這家非同尋常的企業(yè)進(jìn)行了深入挖掘。蘋果顛覆了一個(gè)又一個(gè)行業(yè)，但卻無視現(xiàn)行的大部分商業(yè)管理規(guī)則——如果不是故意違背的話。 ????喬布斯當(dāng)然是拉辛斯基書中重點(diǎn)著墨的對象，現(xiàn)任首席執(zhí)行官蒂姆?庫克和設(shè)計(jì)總監(jiān)喬尼?伊夫的筆墨也不少。但只有福斯特最對喬布斯的路子，也最有希望最終繼承他的事業(yè)。 ????拉辛斯基寫道：“福斯特是否甘心在庫克任期內(nèi)繼續(xù)擔(dān)當(dāng)配角將是蘋果內(nèi)部一出精彩的大戲。” ????譯者：項(xiàng)航 |
????The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management. ????Jobs, of course, looms large in Lashinsky's narrative, as do CEO Tim Cook and design chief Jony Ive. But it's Forstall who best fits Jobs' mold and seems most likely to eventually succeed him. ????"Whether Forstall will happily remain a supporting player," Lashinsky writes, "will be one of the great internal dramas of Cook's tenure." |
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