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????咖啡連鎖公司星巴克（Starbucks）12月14日宣布史宗瑋加入公司董事會。此舉不僅為星巴克董事會增加了一位年輕人，還增加了一位社交媒體專家。史宗瑋現年29歲，是舊金山Hearsay Social公司的共同創始人兼CEO。這家公司研發的SaaS系統可以幫助企業管理社交媒體平臺。 ????早些時候，我與史宗瑋進行了一番交談，以下是經過編輯的談話內容： ????《財富》：你為什么加入星巴克董事會？ ????史宗瑋：我很早以前就是星巴克的超級粉絲，因此，他們找上我的時候，我感到非常興奮，不僅因為星巴克是個受人欽佩的品牌，還因為它在社交媒體方面進行了大量投資。我之所以接受邀請，是因為兩年前我們成立Hearsay Social公司，希望根據我們所認定的商業新趨勢來開創企業軟件行業的新時代，而這次的董事會任命是對這個夢想的一種認可。 ????聽起來有點像是你希望這個董事會席位能為提升Hearsay公司在公關層面的影響力，是這樣嗎？ ????不，并不是這個原因。我只是想說，這是我首次被任命為上市公司董事，這是對Hearsay公司所做工作重要性的一個認可。這次任命可能會在公關層面給Hearsay公司帶來好處，也可能不會，但我在作決定的時候并沒有考慮這些。 ????Facebook的謝莉爾?桑德伯格打算在明年退出星巴克董事會。你是否認為自己是董事會在“社交媒體”領域的接班人？ ????我個人是謝莉爾的超級粉絲，以前曾在谷歌與她共事過。但我不認為自己是她的接班人。 ????眾所周知，初創公司的CEO沒有太多空閑時間。你是否擔心這個董事會席位會讓你忙不過來？ ????這個問題我曾考慮了很久。隨著時間的推移，我越來越善于說“不”，但這次機會來臨的時候，我知道自己無法拒絕。創建Hearsay Social公司之后，再也沒有出現過讓我這么興奮的機會了。 ????你有意接受其他上市公司的董事會席位嗎？ ????這個一般很難說，但我確實認為，上市公司董事會需要吸納更多的女性和年輕人。 ????你有沒有擔心Hearsay Social公司現在將難以再從星巴克的競爭對手那里拉到生意？ ????我還沒認真考慮過這個問題。顯然，以后只要星巴克董事會的工作牽涉到Hearsay Social公司，我都得回避。我相信，其他所有的世界級公司都會尊重這種隔離原則。 ????你現在是不是得到了某種特權，可以喝到免費的咖啡？ ????沒人告訴我有這種事。 ????譯者：千牛絮 |
????Coffee chain Starbucks (SBUX) today announced the addition of Clara Shih to its board of directors, in a move that adds both youth and social media know-how. Shih is the 29 year-old co-founder and CEO of Hearsay Social, a San Francisco-based developer of an SaaS dashboard that helps companies manage their social media platforms. ????I spoke with Shih earlier today, and what follows is an edited transcript of our conversation: ????Fortune: Why are you joining the Starbucks board? ????Shih:I've been a huge fan of Starbucks for a long time and when they approached me I was thrilled not only because it's such an admired brand, but also because of how much it has invested in social media. I said yes because two years ago we started Hearsay Social to establish a new era of enterprise software around what we believed was a new business imperative, and this board appointment is a validation of that dream. ????That sort of sounds like you're hoping this board seat will be a PR boon for Hearsay. Accurate? ????No, that's not why I'm doing it. I just mean that this is my first public board appointment, and it is a validation of the importance of the type of work Hearsay is doing. There may or may not be PR benefits to Hearsay, but they weren't part of my decision-making process. ????Facebook's Sheryl Sandberg plans to step down from the Starbucks board next year. Do you view yourself as the designated "social media" replacement? ????I'm a huge fan of Sheryl's personally and worked with her in the past at Google (GOOG), but I don't see myself as her replacement. ????Start-up CEOs aren't known for having much free time. Did you have any concerns that the board seat would become a time burden? ????It is something I've thought a lot about. I've gotten better over time at saying 'no' to things, but when this opportunity came up I knew it was one I couldn't turn down. Not since starting Hearsay Social have I felt this excited about an opportunity. ????Are you interested in taking other public board seats? ????It's hard to say in a general sense, except that I do think there need to be more women and young people on public boards. ????Any worries that Hearsay Social might now have trouble getting business from a Starbucks competitor? ????It hasn't really crossed my mind. Obviously I'll have to recuse myself on any Starbucks board business that involves Hearsay Social, and I assume any other world-class organization would respect that separation. ????Do you get some sort of special card now that gives you free coffee? ????Not that anyone's told me about yet. |
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