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????加拿大皇家銀行（RBC）的邁克?阿布拉姆斯基在周四發布的致客戶報告中，分享了調研機構ChangeWave對2,600名早期采用者的調查結果。其中有兩個主要的發現： ??? ? 5％的受訪者表示，他們已經預訂或非常可能購買亞馬遜（Amazon）的新款Kindle Fire；相比之下，2010年的時候，只有4％的受訪者表示自己很可能購買iPad 1。 ??? ? 上述5％的受訪者中，有26％表示自己會推遲或擱置購買新款iPad的計劃。 ??? 阿布蘭斯基寫道：“Kindle Fire能否在市場上形成持續熱銷的局面并成為人們熱議的話題將取決于顧客以及評論界對Fire用戶體驗的反應。” ??? 證券公司Rodman & Renshaw的阿肖克?庫瑪在另一份報告中重復了一個傳聞，即蘋果（Apple）可能將iPad的產量縮減了1百萬至2百萬部，“原因是銷售放緩”。 ??? 以下是對Kindle Fire和對iPad壓抑已久的需求之比。 譯者：項航 |
????In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings: ?? ? 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010. ?? ? 26% of those 5% said they would delay or put on hold the purchase of a new iPad. ?? "Sustained Fire uptake and 'buzz,'" writes Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience." ?? In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (AAPL) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through." ???Below: Comparing pent-up demand for the Fire and the iPad. |
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