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蘋果號召貧困助學,老舊iPad煥發新生

Philip Elmer-DeWitt 2011年09月22日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
蘋果號召用戶捐出手頭淘汰的iPad 1用于改善美國貧困地區的教學條件,目前美國最窮困學校的教師們已經獲贈上千臺iPad 1。

????

????圖片來源:蘋果公司

????大學畢業后,花幾年時間參加教育援助項目Teach for America, 這件事也許聽起來很有趣,但實際行動起來卻一場艱辛。這些來自美國頂級高等學府的應屆生們僅僅接受了短短五周的培訓,之后就要投身到這個國家最貧窮、最簡陋的公立學校,開始他們的執教生涯。

????蘋果(Apple)剛剛為這個看似不可能的項目送去了數千臺iPad。

????此舉是蘋果公共服務項目的一部分,該項目是今年春蘋果發布iPad 2時啟動的。蘋果號召用戶將閑置的第一代iPad捐贈給低收入社區的教師們。

????現在尚不清楚蘋果收集了多少臺iPad,不過8月份,Teach for America項目的每一位成員,都收到了一臺免費的iPad 1。他們分布在38個州,人數總計超過9,000人。

????蘋果在電子郵件通知中寫道:“iPad能在您的課堂中發揮什么作用?能給孩子們帶來什么?現在,我們向您征集答案。”

????登記日期截止到8月31日,隨后的兩周, iPad分發完畢。

????凱蒂?雷明頓[明德學院(Middlebury)2010年畢業生]在周日領到了自己的iPad——一款翻新機,但看起來和新的一樣。凱蒂把它帶到一所位于圣路易斯市中心的中學,她在那里負責科學課程。第一天使用iPad后,她寫道:“目前為止,我發現‘iPad時間’可以讓他們快速完成自己的學習任務。”

????為了更好地利用這款設備,教師們也許在課堂上需要不止一臺iPad。不過現在僅僅只是個開始。

????Teach for America和史蒂夫?喬布斯一家頗有淵源。喬布斯的妻子勞倫?鮑威爾是該項目的董事會成員。

????譯者:項航

????Teach for America might sound like a fun way to spend a couple years after college, but it's a pretty tough gig. With just five-weeks training, recent graduates -- many from America's most elite colleges and universities -- are thrown into classrooms in some of the country's meanest, most-impoverished public schools.

????Into this improbable mix Apple (AAPL) has just added a few thousand iPads.

????It's part of a public service program Apple initiated last spring with the launch of the iPad 2. Owners of first-generation iPads who had no use for them were invited to donate the devices to teachers in low-income communities.

????It's not clear how many units Apple collected, but in August every Teach for America corps member -- more than 9,000 in 38 states -- was offered a free iPad 1.

????"What could an iPad do for your classroom and your students?" the e-mail notice read. "Well, we're asking you to help us answer this question."

????Registration ended Aug. 31, and the iPads were distributed over the past two weekends.

????Katie Remington (Middlebury '10) picked up hers -- a refurbished model that looked like new -- on Sunday and brought it to the inner-city high school in St. Louis where she runs the science department. "So far," she wrote after the first day, "I've figured out it can make them finish their work fast for 'iPad time.'"

????To make better use of the device, teachers would probably need more than one iPad per classroom. But it's a start.

????Teach for America has a connection with Apple through Steve Jobs' family. His wife, Laurene Powell, sits on its board of directors.

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