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專欄 - 蘋果2_0

10個細節:iPhone5樣機失落案疑云

Philip Elmer-DeWitt 2011年09月07日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
去年iPhone 4上市之前,一名蘋果員工外出就餐時丟失了一臺原型機。眼下iPhone 5上市在即,又有一名蘋果員工在酒吧里“丟失”了原型機。整個事情好似一出精心導演的好戲,而蘋果似乎難脫炒作嫌疑。不管你信不信,反正我是信了。

????圖中即為iPhone 5丟失的Cava22酒吧。照片:James Martin/CNET

????每次蘋果(Apple)要發布一款新的iPhone的時候,都是科技媒體界最興奮的時候。每到這時,任何跟iPhone有關的線索都成了媒體爭相報道的對象。比如一張偷來的包裝盒設計圖、一張模糊的工廠照片、某個亞洲的知情人士泄露的一份生產估算等等。

????去年iPhone 4原型機丟失風波正是因為具備以上這些元素才顯得如此扣人心弦——這臺樣機在一家酒吧里遺失了,然后被賣給了科技博客Gizmodo的一名編輯。警方突擊搜查了這名編輯的住所,收繳了他的電腦。

????本周的iPhone 5原型機丟失案還沒鬧到這種地步,不過它也別有一番興味。

????這次“iPhone 5原型機丟失案我最喜歡下面幾個細節:

????1、酒吧:這臺原型機是在舊金山的一家名叫Cava22的酒吧里遺失的,這家酒吧的招牌菜是一種配蝦的酸橙汁腌魚。

????2、:這家酒吧的老板接受科技資訊網站CNET采訪時說:“看來我有必要把酒的度數調低一點了。”

????3、蘋果防盜追蹤功能:看來這個功能還是管用的。蘋果偵測到這臺丟失的原型機藏身于舊金山市Bernal Heights區的某幢二層小樓內(來源:CNET),結果后來發現這幢建筑實際上屬于Ingleside區管轄(來源:新聞資訊網站SFWeekly)。

????4、 “無價之寶”:蘋果公司接受舊金山警察局(the San Francisco Police Department)就這臺丟失的手機的價值質詢時,稱它是“無價之寶”。

????5、警方:資金緊張的舊金山警察局高度重視此事,專門派了四名便衣警員參與調查。(來源:SFWeekly)

????6、搜查:這幢二層小樓的主人——22歲的塞爾吉奧?卡爾德隆爽快地允許警察對他的房子進行全面搜查,既沒有要求警員出示搜查證,也沒有要求他們出示任何證件。(來源:SFWeekly)

????7、警察成擺設:搜查是由兩名蘋果的安全人員進行的。他們給了卡爾德隆 300美元的報酬,要他交出手機,然后針對非法移民的問題對卡爾德隆含糊其辭地恫嚇了一番,最后留給他一張蘋果公司的名片。而在這個過程中,四名警察反而禮貌地在門外等著,沒有參與行動。(來源:SFWeekly)

????8、蘋果的偵探很牛:主導這次搜查的是蘋果聘用的偵探安東尼?科隆。他在商務社交網站LinkedIn上的個人資料顯示,他的專長是威脅評估、反恐、高級防護和網站安全性調查(目前其個人主頁已刪除)。(來源:SFWeekly)

????9、警察的托詞:舊金山警察局也不想趟這灘渾水,該局對媒體稱沒有收到任何關于搜索的報告,甚至沒有接到關于手機失竊的報告。不過才過了幾個小時,該局就改口。【《商業內幕》(Business Insider)】

????10、這個警察是演技派:舊金山警員特洛伊?丹杰菲爾德最后承認了舊金山警察局在此案中扮演的角色。他表示,根據蘋果公司提出的要求,警方最終沒有立案。

????這么一串故事顯然是編不出來的。

????那么那臺丟失的iPhone究竟哪兒去了?是否依然下落不明?安東尼?科隆有線索了嗎?當然,蘋果公司依然沒有作出任何回應。

????譯者:樸成奎

????The tech press is never happier than when it's in hot pursuit of the next Apple (AAPL) iPhone. Almost any clue will do -- a purloined case design, a blurry factory photo, a leaked production estimate from a sketchy Asian news source.

????That's what made last year's saga of the prototype iPhone 4 -- lost in a bar and sold to a Gizmodo editor whose house was raided and his computers seized -- so irresistible.

????The story of the iPhone 5 that broke this week hasn't got those kind of legs, but it's not without its charms.

????My favorite details:

????1.Cava22. The San Francisco tequila lounge where the device was lost serves a mean lime-marinated shrimp ceviche. (CNET)

????2. The booze. The owner of the bar told CNET: "I guess I have to make my drinks a little less strong."

????3. Find-My-iPhone. It worked, to a degree. Apple traced the missing device to a two-story house in San Francisco's Bernal Heights neighborhood (CNET) that turned out to be in Ingleside (SFWeekly)

????4. "Priceless" That's what Apple gave the San Francisco Police Department as the value of the missing item (CNET)

????5. The cops. The cash-strapped SFPD thought the incident of sufficient importance to assign four plainclothes officers to the case. (SFWeekly)

????6. The search. The owner of the house -- one Sergio Calderón, 22 -- allowed his home to be thoroughly tossed without asking for a search warrant or to see some identification. (SFWeekly)

????7. The potted plants. The real police waited politely outside while two Apple security guys conducted the search, offered Calderón a $300 reward, made vague threats about illegal aliens, and left a business card that could be traced back to Apple (SFWeekly)

????8. The hard guy. The LinkedIn page (since removed) of Anthony "Tony" Colon -- the Apple detective who led the search -- listed his specialties as threat assessment, counter terrorism, executive protection and site security surveys. (SF Weekly)

????9. The subterfuge. The SFPD was able to keep the department out of the story -- at least for a few hours -- by telling the press that it had no report any search or even of a missing device. (Business Insider)

????10. Call central casting. The name of the police lieutenant who finally owned up to the SFPD's role in the matter -- admitting that at Apple's request no crime report was filed -- was Troy Dangerfield.

????You couldn't make this stuff up.

????And what happened to the missing iPhone? Is it still at large? Did Tony Colon manage to track it down? Apple, not surprisingly, isn't saying.

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