圖片來源：RBC Capital
|
????蘋果公司（Apple）一般不會提供免費產品。但一旦它提供免費產品，人們就會積極響應。蘋果CEO史蒂夫?喬布斯這周關于iCloud的發布會后，加拿大皇家銀行資本市場(RBC Capital)開展了一項調查，結果如下： ????? 76％的受訪者稱將使用蘋果的云服務iCloud 、蘋果的免費郵箱以及數據備份和同步服務。 ????? 73％的受訪者稱將使用蘋果的短信服務iMessage。這是蘋果應對黑莓（BlackBerry）短信服務產品的推出的產品。 ????? 僅30％的受訪者表示會使用蘋果的iTunes 音樂配套服務，因為使用這項服務需交年費24.99美元。 ????按照加拿大皇家銀行資本市場的邁克?阿布蘭斯基的說法，1,500名受訪者對于iCloud的回應可以理解為iCloud或將擁有1.5億用戶。這個數字將使蘋果躋身線上服務供應商的巨頭行列，而其他幾大巨頭包括Facebook (7億用戶)，微軟網絡電話公司Skype (7億用戶)，Twitter（3億用戶），雅虎（Yahoo）和谷歌（Google）免費郵箱Gmail（2億用戶）。 ????阿布蘭斯基說：“iCloud能夠存儲用戶數據，再加上iTunes，將會提高蘋果用戶的忠誠度和吸附度，更好地應對來自Android的競爭。另外還能培養一批穩定的用戶基數，不斷升級更新手中的蘋果電腦Mac，iPhone，iPad和iPod等產品。 |
????Apple (AAPL) is not a company known for giving things away for free, but when they do, people tend to respond positively. According to a survey conducted for RBC Capital the week after Steve Jobs' iCloud keynote: ????? 76% of respondents said they were likely to sign up for iCloud, Apple's free e-mail, back-up and data syncing service ????? 73% said they were likely to use iMessage, Apple's answer to the BlackBerry's messaging service ????? Only 30% were likely to sign up for Apple's iTunes Match service, which costs $24.99 per year ????According to RBC's Mike Abramsky, the response to iCloud among the nearly 1,500 people surveyed translates to 150 million subscribers. That would catapult Apple in the big leagues with such online service providers as Facebook (700 million), Microsoft/Skype (700 million), Twitter (300 million), Yahoo (300 million), and Google/Gmail (200 million). ????"Because it stores user data," Abramsky concludes, "iCloud, along with iTunes, is expected to enhance loyalty and stickiness of Apple's customers, helping defend against threats from Android, helping grow a defensible install base of users who continually upgrade to next generation Macs, iPhones, iPads, and iPods." |
相關稿件
最新文章