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Android市場:頑劣小子待長成

Philip Elmer-DeWitt 2011年06月22日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
《心之戰役》是一款移植自iOS平臺的熱門游戲,且看其開發者歷數Android的優點、缺點和可憎之處。

來源:Mika Mobile

????“《心之戰役》(Battleheart)已經上市好幾周時間,我覺得自己可以從開發者的角度來談談對Android市場的印象了。”

????上周六,諾亞?博德納在一篇博客的開篇寫下了上段文字。博德納是一位資深游戲動畫制作人【合作對象包括電子藝界(EA)、盧卡斯藝術(Lukas Arts)和Bungie等公司】,旗下的獨立工作室Mika Mobile已為蘋果(Apple)應用程序商店(App Store)帶來了數款熱門產品。5月31日,博德納的最新力作《心之戰役》登陸谷歌(Google)Android平臺。

????博德納的發現如下:

????? 付費應用程序在Android上能賺到大錢:“目前來看,《心之戰役》在Android平臺上的日收益與iOS平臺相當接近,能達到后者80%水平。”

????? 好的應用程序在Android上真可謂是鶴立雞群:“事實上,我能肯定地說,精心打造的高質量產品在Android上要比在iOS上更有可能大受歡迎。因為Android平臺的質量門檻簡直是低得可憐。”

????? 在多個Android平臺安裝程序是個挑戰:“從我每天收到的電子郵件統計, 1-2%的購買者受到下載問題的困擾,說得更準確點,問題總出在兩三個(Android)垃圾版本上。”

????? 支付問題——在應用程序商店上,是由蘋果處理這一問題,但Android仍令人頭痛:“我有時候很想徹底停止為Android開發應用,因為我已經厭倦了一群12歲的毛頭小孩(或者說交流能力還停留在12歲的人)向我抱怨他們上當了,我得退還他們支付的3美元。我提醒自己,從用戶的反饋情況來看,只有少數人遇到了這種問題,只不過他們愛嚷嚷罷了。我不能因噎廢食,放棄整個Android的市場。不過這個市場真的讓人心煩意亂。”

????譯者:項航

??? "With Battleheart having been on sale for a few weeks, I feel I'm equipped to offer up some impressions of the Android market from a developer's perspective."

??? So began a post Saturday by Noah Bordner, a veteran game animator (EA, Lukas Arts, Bungie) whose indie development house Mika Mobile has had several hits on Apple's (AAPL) App Store. On May 31 he brought his latest, Battleheart, to Google's (GOOG) Android platform.

??? Among his discoveries:

??? ? Paid apps can make good money on Android: "Daily revenue from Battleheart on Android is fairly close, within 80%, of its iOS counterpart at the moment. "

??? ? A good app on Android really stands out: "In fact, I'd go as far as to say that a polished, high quality product is more likely to be embraced on Android than on iOS because the quality bar on the Android market is so pathetically low."

??? ? Installation across Android platforms a challenge: "Based on the amount of e-mails I get every day, download problems affect 1-2% of all buyers, or in more practical terms, somewhere between two and three shit-loads."

??? ? Billing issues -- which Apple handles on the App Store -- are a nightmare on Android: "There are days where I just want to pull the plug on the whole thing because I'm sick of 12 year olds (or people with comparable communication skills) trying to convince me they've been wronged and I should give them their $3 back. I just remind myself that my user review average would indicate that it's a vocal minority that has these problems, and I shouldn't throw the baby out with the bath water. It is a loud, obnoxious baby though."

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