上圖：2月到4月。下圖：三月。點擊可放大。來源：尼爾森
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????據尼爾森公司（Nielsen）周一發布的調研結果看，在美國智能手機市場的統治權之爭中，蘋果公司（Apple）、谷歌公司（Google）和RIM公司（Research in Motion）已陷入一場三雄爭霸式的僵持狀態。 ????智能手機日益流行——在美國手機市場上的份額已達高37%——而搭載谷歌Android操作系統的智能手機又是其中最受追捧的。但是，與尼爾森公司上次調研這一領域的情況相比，四月份Android的市場份額并無增長。 ????在不到一年的時間里快速增長，奪得市場第一的寶座后——Android的市場份額從2010年6月的15%攀升至2011年3月的37%，谷歌公司在2011年2月到4月這三個月中市場份額始終穩踞36%。 ????蘋果公司的份額同樣穩固。過去三個月中，其市場份額穩踞26%——相比其一年多來在尼爾森公司的調研中所占的份額，僅略有下降。 ????就算是RIM公司的黑莓，或許也已開始止住長期以來的跌勢，市場份額停留在22%到23%之間。 ????尼爾森針這份四月的報告中一大驚奇之處在于，Android的用戶變得對數據是如此如饑似渴。 ????盡管與Android的擁躉相比，iPhone用戶更傾向于下載應用程序、音樂或觀賞視頻，但Android用戶在使用同類應用時，更傾向于大量獲取數據。尼爾森公司在分析了美國近65,000份手機賬單后發現，Android用戶平均每月消費的數據量達到582MB，而iPhone的用戶這一數字是492MB。請看下表所示： |
????Apple (AAPL), Google (GOOG) and Research in Motion (RIMM) have reached something like a three-way stalemate in the battle for dominance of the U.S. smartphone market, according to survey results released Monday by Nielsen. ????Smartphones are increasingly popular -- they now represent 37% of all U.S. mobile phones -- and smartphones running Google's Android operating system are the most popular of all. But Android's slice of the pie was no bigger in April than the last time Nielsen surveyed the field. ????After having raced to the No. 1 spot in less than a year -- climbing from a 15% share in June 2010 to 37% in March 2011 -- Google held steady at 36% in the three month period from Feb. to April 2011. ????Apple also held steady. Its market share over the past three months weighed in at 26% -- within a few points of where it's been in Nielsen's surveys for more than a year. ????Even RIM's BlackBerry may have started to slow its long decine, settling in at 22% to 23%. ????The one surprise in Nielsen's report for April was how data-hungry Android users turn out to be. ????Although iPhone owners are more likely than Android aficionados to download apps, stream music or watch videos, individual Android users who do that kind of stuff tend to gobble up significantly more data. A Nielsen analysis of nearly 65,000 cellphone bills in the U.S. found Android owners consuming an average of 582 MB of data each month, compared with 492 MB for iPhone owners. See charts below: |
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