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????科技博客9to5Mac的博主賽斯?溫特勞布上周四晚上弄到了一份《每日下載》（Daily Download），它是蘋果零售店員工最新的內部電子刊物。這份刊物寫道：“一切似乎都有些不同了。在iPad上使用RetailMe客戶端的感覺，就像一個原本使用傳統個人電腦的人換用蘋果Mac電腦一樣?！?/p>

????蘋果定于5月22日推出業界所稱的“蘋果商店2.0”（Apple Store 2.0）。不過從第一期《每日下載》中所涵蓋的話題看來，對于7100萬名每個季度都會訪問蘋果商店的用戶們來說，蘋果商店2.0給他們帶來的影響，遠遠不及它給工作在蘋果商店里的30200名全職員工帶來的影響。

????《每日下載》里回答了一些目前最火爆的問題，其中包括：

????? 我的視覺營銷參數在哪里？

????? 我的科技參數在哪里？

????? 我的運營商參數在哪里？

????蘋果這份新零售刊物強調道：“要把它當成重中之重。要把重點放在紅色區域上（“紅色區域”指蘋果零售商店的前臺部分，也就是負責接待和銷售的部分——譯注），以最佳的精神面貌應對顧客，確保顧客享受最好的擁有體驗?！?/p>

????溫特勞布還貼出了來自消息人士的一封郵件，郵件顯示，蘋果還將利用蘋果商店10周年大慶之際，“發布”OS X Lion操作系統，它也是蘋果OS操作系統的更迭版本。不過這樣一款重量級產品，史蒂夫?喬布斯更有可能把它留到一個更重要的場合上發布——比如說三個月后即將在舊金山舉行的全球開發者大會（Worldwide Developers Conference）。

????譯者：樸成奎

????"Everything feels a bit different," reads an entry in the Daily Download, the new internal publication for Apple (AAPL) retail employees that fell into the hands of 9to5Mac's Seth Weintraub Thursday night. "Switching to RetailMe on iPad is like switching from a PC to a Mac."

????But from the topics covered in Issue No. 1, the changes scheduled to go into effect on Sunday, May 22, when Apple is expected to unveil what the trade press is calling Apple Store 2.0, will be less disruptive for the 71 million customers who visit the stores every quarter than for the 30,200 full-time equivalent employees who work there.

????Among the burning questions answered in the Daily Download:

????? Where is my Visual Merchandising Index?

????? Where's my Technology Index?

????? Where's my Carrier Index?

????"Make it a priority," urges the voice of the new Apple retail. "By focusing in the Red Zone, we help make sure the ownership experience our customers have is an encounter of the finest time."

????Weintraub also reposts a tipster's email suggesting that Apple will also be using the occasion of the Apple Store's 10th anniversary to "launch" OS X Lion, the next iteration of Apple's flagship operating system. But that seems like the kind of thing Steve Jobs is likely to save for a more suitable venue -- like the Worldwide Developers Conference scheduled to begin three weeks later in San Francisco.