精品国产_亚洲人成在线高清,国产精品成人久久久久,国语自产偷拍精品视频偷拍

????自從BrandZ開(kāi)始編制“年度世界最有價(jià)值品牌排行榜”以來(lái)，蘋(píng)果公司（Apple）的品牌價(jià)值首度大幅增長(zhǎng)84%，超過(guò)1,530億美元，位列榜首，穩(wěn)穩(wěn)超過(guò)谷歌（Google）。而自2007年以來(lái)，谷歌公司就始終把持著該榜的頭把交椅。

????廣告業(yè)巨頭WPP公司的子公司華通明略（Millward Brown）是這一榜單的編制方。據(jù)它表示，蘋(píng)果公司通過(guò)將低調(diào)的戰(zhàn)略和高調(diào)的營(yíng)銷(xiāo)策略整合起來(lái)，已在消費(fèi)者中使其品牌熠熠生輝：

????“蘋(píng)果公司繼續(xù)默不做聲地開(kāi)發(fā)著云計(jì)算，同時(shí)又高聲表態(tài)，說(shuō)它在計(jì)算機(jī)品類(lèi)中發(fā)現(xiàn)了空白區(qū)域，并用全新的設(shè)備——iPad來(lái)填補(bǔ)了這一空缺。2010年最后一個(gè)財(cái)季，蘋(píng)果公司售出的iPad數(shù)量超過(guò)了Mac電腦。iPad迅速激起了三星（Samsung）這類(lèi)平板電腦廠商投身競(jìng)爭(zhēng)，也幫助蘋(píng)果公司在便攜式電腦銷(xiāo)售總量上超越了戴爾公司（Dell）和惠普公司（HP）。而蘋(píng)果的云計(jì)算將進(jìn)一步強(qiáng)化這一品牌作為平臺(tái)、內(nèi)容和設(shè)備三位一體的地位。”

????谷歌仍是BrandZ考量系統(tǒng)中全球最受信賴(lài)和推薦的品牌之一，但今年部分由于Facebook（品牌價(jià)值躥升246%）的挑戰(zhàn)，谷歌品牌價(jià)值下跌2%。2010年，F(xiàn)acebook取代谷歌成為美國(guó)訪問(wèn)量最大的網(wǎng)站。

????這些品牌的價(jià)值是如何確定的？BrandZ完整報(bào)告的PDF版可在此下載，它是一份長(zhǎng)達(dá)53頁(yè)的現(xiàn)代全球營(yíng)銷(xiāo)原理的速成教程。下面就是BrandZ的前100位品牌的榜單。

????For the first time since BrandZ began compiling its annual ranking of the world's most valuable brands, Apple (AAPL) topped the list with an 84% surge that put its value at more than $153 billion, comfortably ahead of Google (GOOG), which had held the top spot since 2007.

????According to Millward Brown, the subsidiary of advertising giant WPP (WPPGY) that compiles the list, Apple's burnished its image with consumers through a combination of low-profile strategies and high-profile marketing tactics:

????"Apple continued quietly developing a cloud and loudly discovered an empty space in the computing category that it filled with a new device – the iPad. In the last quarter of 2010, Apple sold more iPads than Mac computers. The iPad, which quickly met competition from other tablet makers like Samsung, helped Apple pass Dell and HP in total portable computer sales. An Apple cloud would further strengthen the brand as a trinity of platform, content and device."

????Google, which is still one of the world's most trusted and recommended brands as BrandZ measures these things, lost 2% of its value this year in part because of Facebook (up 246%), which overtook Google in 2010 as the most America's most visited website.

????How are these values determined? The complete BrandZ report, available as a pdf here, is 53-page crash course on the principles of modern global marketing. BrandZ's Top 100 list is reproduced below the fold.