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專欄 - 谷歌日志

某些應(yīng)用在Android上比在iOS上更賺錢

Seth Weintraub 2011年03月14日

谷歌(Google)最初是從事網(wǎng)絡(luò)搜索,現(xiàn)在它幾乎滲入商界和政府的方方面面。Seth Weintraub為我們揭示谷歌將去向何方,正在與誰競爭,將與誰競爭,以及市場力量是如何推動這家公司偏離或堅(jiān)持其“不做惡”(Don't Be Evil)的座右銘。在成為博客寫手之前,他曾有15年的時間在多家公司擔(dān)任全球IT主管。
《口袋傳奇》是Spacetime Studios推出的大受歡迎的大型多人3D網(wǎng)游,該游戲從Android平臺獲得的收入要比iOS平臺的高出30%至50%。

3D版口袋傳奇,圖片來源:Spacetime

????科技網(wǎng)站計(jì)算機(jī)世界(Computerworld)有文章指出,《口袋傳奇》(Pocket Legends)游戲的開發(fā)者正逆勢而動,將開發(fā)重心從iOS平臺遷至谷歌(Google)Android平臺。《口袋傳奇》由Spacetime Studios開發(fā),是Mashable網(wǎng)站評出的2010年5大“突破性”iOS游戲之一,不過其開發(fā)者已將游戲移至Android平臺,并因此獲得了更大成功。

????人們傳統(tǒng)上認(rèn)為為iOS平臺開發(fā)軟件獲利更多,盡管Android平臺的設(shè)備數(shù)量早就大大超過了蘋果平臺。調(diào)研機(jī)構(gòu)comScore日前發(fā)布報(bào)告稱,Android已經(jīng)超越黑莓(Blackberry),成為可上網(wǎng)手機(jī)市場的霸主,至少在美國市場是如此。

????對Spacetime而言,它已因此從Android平臺獲得更大收益。

????Spacetime表示,無論采用哪種衡量標(biāo)準(zhǔn),《口袋傳奇》在Android平臺的日用戶活躍度都是iOS平臺的兩倍多。在Android平臺,游戲的每日下載量約為9000次,而iOS平臺上,這一數(shù)量僅為3000至4000次。更重要的是,Android平臺玩家登陸該游戲大約比iOS平臺玩家多3倍。

????Spacetime的絕大部分收益來自于“程序內(nèi)購買”,iOS在這方面已經(jīng)做了一段時間,而Android才剛剛起步。

????總而言之,這使得Spacetime 在Android與iOS平臺的收益差距巨大:Spacetime的大部分收入來自“程序內(nèi)購買”,它表示Android用戶帶來的收益要比iOS用戶高出30到50個百分點(diǎn),盡管蘋果的程序內(nèi)購買界面可謂“天衣無縫”,而Android的內(nèi)置支付系統(tǒng)直到今年春季才會登臺亮相。

????我還是那句話,移動領(lǐng)域的競爭會像當(dāng)年的PC機(jī)和Mac機(jī)之爭一樣,當(dāng)年開發(fā)資源最后還是流向了主流平臺——PC機(jī)。知名風(fēng)險投資家弗雷德?威爾遜最近告誡其客戶更多地投資于Android平臺,而不是iOS。

????我鼓勵我們共事的所有公司像投資iPhone/iPad一樣大力投資于Android。實(shí)際上,我認(rèn)為他們應(yīng)該在Android上投資更多,因?yàn)锳ndroid是開放的平臺,而iPhone/iPad市場已成為“大佬主宰型”市場。市場大佬們已經(jīng)確定,其它人很難擠進(jìn)市場任何方面的前十名。

????另外,日前有報(bào)道指出,超過70%的iOS和Android程序都違反了開放源碼許可的某些條例。這從另一方面表明,移動領(lǐng)域尚待開發(fā)。

????譯者:項(xiàng)航

????Computerworld profiles an App developer who is bucking trends and changing the focus of their development from iOS to Google's (GOOG) Android. Spacetime Studios' Pocket Legends was named one of the top five "groundbreaking" iOS games of 2010 by Mashable but the developer has ported the game to Android and seen even more success.

????The conventional wisdom is that more money is to be made on the iOS platform, even though the sheer numbers of Android devices have been gaining considerable ground on the Apple (AAPL) platform for some time. Yesterday's comScore report had Android passing Blackberry for the lead in handsets accessing the Internet, at least in the US.

????For Spacetime, that has translated into more revenue from Android.

????Spacetime says its daily user activity on Android is more than double its level on iOS in practically every measure. On Android, the game is downloaded about 9,000 times a day, according to Spacetime; on iOS, daily downloads are in the 3,000 to 4,000 range. Perhaps even more significant, Android users who have the app use it about three times more than their Apple counterparts.

????Most of Spactimes' revenue comes from in App purchases, something that iOS has had for a while but Android is just now implementing.

????Altogether, that translates into a big difference in revenue: Spacetime, which is supported largely by in-app purchases, says its Android users generate 30 to 50 percent more revenue than its iOS users do. This is despite the fact that Apple has a seamless in-app purchasing interface, whereas Android's built-in purchasing system isn't set to debut until sometime this spring.

????Although it has been said ad nauseam, mobile could follow the old PC/Mac trend where the development money went into the dominant platform –PC. Notable Venture Capitalist Fred Wilson recently told all of his clients to invest more in Android than in iOS.

????I am encouraging every company we work with to invest as heavily in Android as they invest in iPhone/iPad. I actually think they should invest more because Android is still wide open and the iPhone/iPad marketplaces are leader board driven and the leaders have been established and it's hard to crack into the top ten anywhere.

????In other industry news, a report today said that over 70% of all iOS and Android applications violated some part of an Open Source license. That's another indication of how much of a frontier this industry is still in.

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