圖片來源：蘋果 |
????“我們認為消費者對iPad及其它平板媒體等移動PC替代品的熱情正在增長。而這將顯著拉低家庭移動個人電腦的銷量，特別是在成熟市場上?！?/p> ????市場調研機構高德納（Gartner）公司的研究總監喬治?斯福勒發表了上述言論。他同時向客戶報告了一個壞消息：高德納此前曾預計2011年筆記本電腦的銷量增幅為15.9%，現在看來，其增幅可能是10.5%。 ????可能除了蘋果（Apple）之外，對于各大PC制造商而言，這都將是一個重大挫折。 ????斯福勒表示：“我們一度認為，消費者會購買第二臺、第三臺移動PC作為個人設備，從而推動移動PC銷量持續增長。不過，由于消費者現在會選擇多媒體平板電腦，或是其它移動PC替代品作為其主要移動設備，我們認為消費者不但會放棄添置移動PC，還有可能會延長它們的使用壽命?！?/p> ????高德納表示，主流移動PC——即運行微軟（Microsoft）Windows系統的筆記本電腦，不再是“酷”的代名詞了。它們的重量不夠輕，而且也沒有全天續航的能力。 ????斯福勒的報告總結道，“隨著社交網絡的高速發展，以上不足變得越來越明顯，因為社交網絡依靠的正是持久而迅速的網絡連接。簡而言之，支持全天續航的筆記本還未出現，也就是說‘移動’PC最多不過是‘可以移動的’PC。” ????完整的新聞稿可見高德納的官方網站。 ????譯者：項航 |
????"We expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets." ????That's George Shiffler, research director at Gartner, Inc., giving his clients the bad news that the 15.9% growth his company had projected for notebook computer sales in 2011 is looking more like 10.5%. ????That's a real setback for all the major PC manufacturers. Except, perhaps, Apple (AAPL). ????"We once thought," Shiffler continues, "that mobile PC growth would continue to be sustained by consumers buying second and third mobile PCs as personal devices. However, we now believe that consumers are not only likely to forgo additional mobile PC buys but are also likely to extend the lifetimes of the mobile PCs they retain as they adopt media tablets and other mobile PC alternatives as their primary mobile device." ????Mainstream mobile PCs -- read: Microsoft (MSFT) Windows laptops -- are no longer the "cool" accessory, according to Gartner. They have not shed sufficient weight and they haven't achieved all-day battery life. ????"These limitations," the report concludes, "have become all the more apparent with the rapid spread of social networking, which thrives on constant and immediate connections. In short, all-day untethered computing has yet to materialize, and that has exposed the 'mobile' PC as merely a transportable PC at best." ????You can read the full Gartner press releasehere. |
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